Essay FREEMOBILE TO CHALLENGE THE FRENCH MOBILE INCUMBENTS

1563 WordsMar 17, 20157 Pages
RUNNING HEADER: FREEMOBILE TO CHALLENGE THE FRENCH MOBILE INCUMBENTS FREEMOBILE TO CHALLENGE THE FRENCH MOBILE INCUMBENTS DANIEL TORO SOUTHERN NEW HAMPSHIRE UNIVERSITY FEBRUARY 20, 2015 1 RUNNING HEADER: FREEMOBILE TO CHALLENGE THE FRENCH MOBILE INCUMBENTS Identify The Key Economic Characteristics Of The French Wireless/Telecom Segment (U.S. Sic Code 4813, Uk Sic 6110) Of The Communications Services Industry. The French telecommunication market is considered to be the largest in Europe with a valuation of $29.2 Billion dollars. Previous to 2012, the mobile communications market was control by three companies (France Telecom's Orange, the Vivendi-owned SFR, and Bouygues Telecom). In a push by the French government to bring prices…show more content…
I am really happy with the service and I don’t see myself going by that my previous carrier. There trend of people switching carries continues to increase and people are starting to see the difference on price between the services as Freemobile in compare to the big 3. What Generic Strategy Discussed In The Module Is Iliad Adopting Through Its Freemobile Strategic Business Unit? Has Iliad Selected The Best Generic Strategy (Out Of The Five) With The Introduction Of Its Freemobile Strategic Business Unit To Compete Successfully? Iliad is taking advantage of its broadband customer base,” Iliad launched its commercial mobile services in the French market, under the FreeMobile brand, in January 2012. The Iliad Group is a 4 RUNNING HEADER: FREEMOBILE TO CHALLENGE THE FRENCH MOBILE INCUMBENTS leading operator in the French Internet access and telecommunications market and has been active in France since 1999.” (Marketline, 2012). By offering mobile phone service at a lower price point than the big 3, the company saw this as the perfect strategy to penetrate the saturated mobile phone industry. The strategy has been successful by having signed up about 2 million users within its first month of operations; this is considered to be amazing in the telecommunication industry

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