Facebook Case Analysis Essay

Social networking connects individuals, businesses and organizations. “Social networks are the foundation of the social media because every form of social media is based on participation from a community of members” (Tuten, 2015, pg. 142). Social networking has a major impact on an organization’s marketing, products and or services. It provides the opportunity to expand businesses and communicate with their potential and current clients. Facebook, Instagram, Twitter and Pinterest are the top four social media platforms used in order to market organizations, their products or services.

Facebook is just a tool and having a lot of friends or the ability to start a group doesn't necessarily mean that you will be successful in really connecting people to your company.

Facebook was launched on February 4, 2004 by nineteen year old named Mark Zuckerberg (Carlson). In 2010 it became one of the most popular websites in the world, visited by over 400 million people per month. The sudden popularity of Facebook was so extraordinary, that a movie called “The Social Network” came out telling the story of its development (The Social Network). This site created an innovative way for its users to exchange messages, post status updates, post photos, and join common interest groups. In addition to that users can like and comment on

New media has been easily made available everywhere and Facebook in particular as one of the world most popular social networking site (SNS) can be made accessible from desktops, laptops, smartphones and tablet because of this, almost everybody can have access to Facebook anywhere they go. For the most reason, due to the introduction of new media, Facebook plays a key role communication and staying in touch with families, friends, acquaintances, businesses, groups meetings and a whole lot of others. Moreover it has also been useful in growing markets and advertising mediums through big companies, brands and highly respectable top class businesses. New media as a broad topic can be defined as a “form of communication which transmits information through a medium that uses routers and servers via high-speed internet and involves materials been received via desktops, computers, tablets and smartphones”.

According to Dr. Douglas Kenrick, University of Arizona’s Social Psychology lecturer, Facebook is not bad but the usage of it is what paints an ugly picture. In the article above, emotional aspects seem to be most affected when one uses Facebook in comparing oneself with their peers, friends or relatives. Posts by the defined group outline the seven ways mentioned which are termed bad since it leads to mental health dysfunctions. The use of Facebook to follow others updates leads to a number of psychological hazards such as; gives one a feeling that their life is not neat as of others, one develops envy towards friends achievements, Facebook keeps touch with people who hurt before, it can disenfranchise marriage in the event of stalking. The emotional friction developed through the wrong use often leads to depression. If one can avoid using Facebook in a manner that they will not follow other people’s posts then they are less likely to get stressed up about others and to a great extent avoid mental complications such as depression. According to the study about 80% percent who use Facebook in following others updates with a lot of

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

Social networking can benefit businesses greatly. These sites allow businesses to advertise and market services to a large audience, and since a profile is free to set up, the advertisement is

Television, radio, internet, and social media commercials attract customers by making them aware of the products, services or brands available by a particular company. Companies when they advertise are trying to convince customers to use their products by using pathos, ethos, and logos. Social media advertising is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. After carefully studying the Facebook advertisement, I have come to the conclusion that Facebook would be the best company to help me obtain the advertising needed to promote my AV business, since Facebook is currently the social network King. Advertising on Facebook helps you find new customers and build lasting relationships with them. Facebook uses pathos, ethos and logic by explaining how liking various Facebook pages you will receive updates from them, keeping you more connected to the things you want. Facebook remains the most reliable source to get information spread to people quickly, and the Facebook logo is everywhere you go.

In this day and age, social media has become an integral part of our lives. It has created a platform for people to share information instantly and communicate with people all around the world. Facebook is the most outstanding example of successful social media network. According to the first quarter 2015 earnings announcement by Facebook, the site has achieved 1.44 billion active users per month, and 65% of which are daily active users. Other social networking sites such as Twitter, Instagram and LinkedIn are also a powerful means of communication. With such a large audience, social networking sites provide ample opportunities to acquire information, network, and connect with friends.

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Facebook has become an incredibly powerful platform for businesses and organizations to build their community, engage with clients, prospects and suspects and encourage them to spread messages to a larger network. By creating a Facebook Page, a business can provide an information hub that users can choose to “Like.” Liking a Facebook Page is not too different from subscribing to a newsletter.

One of the new phenomena of our generation is Facebook, and with four hundred million users, it ranks first in the 2017 “most famous social media site” chart. Personally, I believe a convenient social media should benefit the people on multiple aspects and Facebook successfully fulfills every category to make a social media pleasing. It all initiated in February of 2004, when Mark Zuckerberg founded Facebook with the ultimate purpose to create a better communicative and connected world. Not only does Facebook allow its users to create and upload their own profiles with photos, videos, and other information about themselves, but also friends have access to profiles of other friends, allowed to comment on their updated status or write on their profile wall. Facebook successfully meets the criteria of privacy, communication, and keeps the reader informed of current events.

Facebook, a social networking website, has changed the way people communicate with each other. A social networking website is an online platform that allows users to create a public profile and interact with other users on the website. Facebook has even changed our most personal and private conversations and how they are conducted around the world. Since the internet’s birth in 1983, this trend of online communication has been growing. Created in 2004, now registered with more than one billion participants, Facebook’s user numbers surpass even the top four social networking websites combined. According to Wikipedia statistics, Instagram has 300 million registered users, LinkedIn has 200 million users, Classmates.com has 50 million users, and Flickr has 32 million registered users. To be further convinced of the claim that Facebook indeed changes the way we communicate, you would only need to create your own Facebook account and start participating in their social networking experience. Technology and internet usage is fused into every aspect of our society including the style of communication. The launch of Facebook in 2006 also enabled other devices such as touch phones, interactive tablets, and even advanced cars with their own networking capabilities starting in 2007. Facebook is a multibillion-dollar company and is highly recognized for connecting more people than other networks. Facebook’s long-term success can be attributed to providing entertainment, world news, and

The only thing they have to do is how to link their page to their customers ' personal page. The more people know about your products, the higher in sales you will have. Moreover, companies can receive feedbacks from their customers about their products easily and instantly. Therefore, they can give a better service to their clients. There are more and more companies using social network sites for their brand exposure .As an example, you can easily search for many well-known brand names on Facebook from many sectors such as Toyota, McDonald, and Apple. Social networking sites have become a great tool to promote their business.