Facebook Is An Online Social Networking

1079 Words5 Pages
Facebook is an online social networking website founded by Mark Zuckerberg along with his fellow Harvard College roommates Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes. The website allows you to create your own wall on which you can share images, personal information, videos etc. Through the site’s messaging feature persons are able to connect with friends, families and many other people around the globe. The success and popularity of the website has attracted over a billion users including businesses who use it to promote and build relationships with their customers. Facebook is ranked number two amongst major social networking websites, boasting over 1.44 billion monthly active users. In addition to its initial and core platform, the company has acquired other successful platforms including Instagram and WhatsApp and currently, its growth is only increasing in terms of popularity and revenue. Facebook has greatly affected the lives and activities of people worldwide, whether it be personal, business, or politics. The External Environment Scan The General Environment The general environment is composed of forces that exists outside a company in the broader society that has an indirect influence in an industry and the firms within it. Although a company has no control over these forces, they evaluate the segments of the general environment to predict trends, changes and recognize opportunities and threats. The segments of the general environment
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