Introduction
In this paper, I will attempt to compute the elasticity of each independent variable given the values and determine the implications for each computed elasticity. I will also be making recommendations on whether the firm should make any changes in price to increase its market share while outlining the significant factors that can affect supply and demand of a product.
Elasticity is the most “commonly used measure of the responsiveness of quantity demanded or supplied to changes in any of the variables that influence the demand and supply functions.” (McGuigan et al.)
The price elasticity of demand is a term often used in economics when discussing price sensitivity.
Formula:
Price Elasticity of Demand = % Change in
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When the PED is greater than 1, the demand for the product is said to be elastic meaning that changes in price have relatively large effects on the quantity demanded.
However, PED can also be perfectly inelastic, which is when demand for the good does not change when price changes. At this point, the PED is equal to 0. It is perfectly inelastic when the demand for a good is equal infinity.
Businesses assess price elasticity of demand for various products to help forecast the effect of a pricing on product sales. Usually, businesses charge higher prices if demand for the product is price inelastic. For example, if the quantity demanded for a good increases 25% in response to a 10% decrease in price, the price elasticity of demand would be 25% / 10% = 2.5.
The degree to which the quantity demanded for goods change in response to a change in price can be influenced by a number of factors which include;
1. The number of close substitutes available - A strong substitution effect makes demand more elastic if there are close substitutes. This is because consumers can easily shift from one good to another due to even a minor price change in price. A good with a high number of substitutes will also have a higher elasticity. Conversely, demand for a good with little or no substitute will have inelastic demand.
2. Necessary versus luxury products – Whether a
Price elasticity of demand is a Theory of the relationship between a change in the quantity demanded of a
The importance of price elasticity and total revenue are related. The owner can use the total revenue test that can determine whether demand is elastic or inelastic. The test compares the change in total revenue corresponding to the changing price. The total revenue test can assist a company to maximize revenue. If a good is elastic, the owner will not want to change prices because even a small change would decrease demand and vice-versa. By using the total revenue test the owner can avoid pricing mistakes that may be costly. Along the demand curve it can be seen that raising the price reduces the quantity demand, point A.
Elasticity of demand is the relationship between the demands for a product with respect to its price. Generally, when the demand for a product is high, the price of the product decreases. When demand decreases, prices tend to climb. Products that exhibit the characteristics of elasticity of demand are usually cars, appliances and other luxury items. Items such as clothing, medicine and food are considered to be necessities. Essential items usually possess inelasticity of demand. When this occurs prices do not change significantly.
Elasticity means flexible, and means there are substitute for that product. An elastic product would be Diet coke, when the price of Diet coke goes up, others would drink other kind of sodas, such as Diet Pepsi.
Elastic demand or “elasticity means the extent to which the quantity demanded changes when there’s a change in the price of a good” (Thinkwell, 2013). A product is considered elastic when the change in price increases the percentage change in quantity demanded. When
Price elasticity that relates to demand is determined by many factors. Price elasticity is measured by the change in price and the response from consumer demand. The demand of a good or service will vary the price in the item. The most important factor to determine the price elasticity of demand is necessity. If a good is a necessity, the demand will seldom change and the price is able to be adjusted. The demand is the most important due to the freedom it provides for price adjustment and inventory control. With necessity comes an inelastic price. Other factors such as the
Price elasticity of demand measures the responsiveness of demand after a change in a product's own price. () healthcare insurance is in a high demand, ever since, President Obama’s pass the Affordable Care Act. Meanwhile, the price of healthcare insurance has increase in quantity with high response to changes in price. President Obama’s healthcare (Affordable Care Act) was design to accommodate every citizens with some form of healthcare
Elasticity of supply is measured as the percentage change in quantity supply divided by the percentage change in price .
There are three kinds of elasticity. There is elastic demand, where the elasticity is over 1. There is unitary elastic, where it is at 1.0. There is inelastic demand, where the elasticity is under 1 (Investopedia, 2013).
Based on the above description, forms of elasticity will affect business decisions and pricing strategies differently depending on the nature and type of products or services being offered. Business organizations whose product offerings have elastic and perfectly elastic price elasticities of demand should not attempt to raise prices of their products because it will cause the quantity demanded and consequently total revenues to drop drastically. Businesses can there use the price elasticities of demand to determine whether the proposed changes in their prices will raise or reduce their total revenue. The following expression may be useful in helping business organizations to determine the impacts of elasticities on their total revenues based on the suggested price changes.
Elasticity is a measure of the responsiveness of demand to changes in the price of a good or service. In the case of Steam Scot, when the price rises from 4 to 5, demand falls from 60,000 to 40,000 units. The original equilibrium market price of 4 pounds resulted in demand of 60,000 units and this generated revenue of 240,000 pounds. When the prices increased to 5 pounds the resulting demand is 40,000 units, and this generates total revenue of 200,000 pounds. When market price changes from 4 pounds to 5 pounds 40,000 pounds of revenue are lost in this indicates an elastic price elasticity of demand.
Price elasticity of demand is an economic measure that is used to measure the degree of responsiveness of the quantity demanded of a good to change in its price, when all other influences on buyers remain the same.
Elasticity of demand represented as “Ed” is defined as a “measure of the response of a consumer to a change in price on the quantity demanded of a good” (McConnell, 2012). Determinants for elasticity of demand would include the substitutability of a good, proportion of a consumer 's income spent on a good, the nature of the necessity of a good and the time a purchase is under consideration by the consumer. Furthermore, elasticity of demand is calculated with this formula:
When the price of a good rises the quality demanded falls, if we think about how much does it falls. To figure out by how much it falls we must calculate the price elasticity of demand which is calculate by how responsive demand is to rise in price. Also, the price elasticity of supply measures the responsiveness of quantity supplied to a change in price.
If the demand for the good or services of the company is elastic then the change in quantity demanded would be greater than a change in price. Let’s say the 10 percent decrease in price will cause increase in demand for 20 percent. The effect of this changes is that customers buying more products of this company. They are buying it for lower price but the price decrease outweigh by increasing quantity of the products or services. In this case the company benefits from these changes by raising profits. On the other hand, if company would raise the prices for the product the quantity will decrease so does the profit.