Fashion, Fashion And Luxury Company

Chanel is one of the most prominent fashion brands, their cosmetic line is one that follows the brands positioning in the market, due to this it associated with being high end and luxury. This positioning has been influenced by the associations that consumers make between the brand and the founder Coco Chanel as well as drawing associations from haute-couture fashion as well as aligning the brand with the likes of the fashion scene (Chanel 2013). This brand has been positioned to exude luxury, perfection and quality and with associated high prices and simplistic but sophisticated packaging this has enabled the brand to be positioned as a high-end luxury brand (Chanel 2013).

After the War Chanel returned to Paris in 1953 to find that Parisian women were obsessed with Christian Dior and the “New Look”, which is a very feminine

Thinking of fashion, many names come into mind: Gucci, Louis Vuitton, Dior, Burberry, Marc Jacobs, and Yves Saint Laurent, but the one that sticks out over all of these seems to constantly be Chanel. Chanel’s story is most inspiring due to her journey; she was not born into the glamour life. Chanel had to work for success, coming up from impoverishment, not even bringing a family with her out of it. She was to be the name on the company, the one that will be admired and noted for the work she did and the obstacles she overcame. Coco Chanel’s hardships not only shaped her future and designs, but they revolutionized fashion and created an iconic image and company that will not be forgotten.

The runway, cameras, models and lights are enough to intoxicate anyone. But, fashion is about more than being part of the latest trendy fashion show. It's about putting great ideas on people. The fashion industry has many jobs and many levels. For example, there's the latest hot Italian designer and there the designer who sells out by moving clothes to the local budget-friendly department store.

Coco Chanel, born Gabrielle Bonhuer Chanel, on August 19, 1883 in Saumur, France was an amazing woman who redefined fashion as we know it today. She was a clothing designer who revolutionized the fashion industry with her suits, little black dresses, and avant garde flare. Because of this quickly in her young life she became well know, and rose to be the fashion icon that she is today. From the timeless designs that are still popular to this day, and the sophisticated outfits that can be paired with great accessories Chanel has done it all. When it comes down to it though it was Coco Chanel’s philosophy that “luxury must be comfortable, otherwise it’s not luxury” that lead to her success. (“Coco Chanel”)

Coco Chanel was born Gabrielle Bonheur Chanel. She was born in to a poor family even though later in life she tried to deny that fact. Struggle was a large part of Chanel’s history from losing he mother at a young age to living in multiple convents as a child, and even the fact that her faction line was completely interrupted by World War two. Threw all of the hard ships she was still able to make a success of herself and these events only serve to highlight her grand achievements. Chanel the brand which is still renowned to this day was created in the post- world war one women’s liberation. Women of that time where greatly restricted in movement do to the popularity of the corset. Binding Women for the sake of style would end with Coco Chanel’s line of casual and beautiful clothing. Eventually Coco would extend her line to include handbags and perfume to try

The designer brand Chanel which has grown immensely over the years and is still growing today. This company was created by the famous Gabrielle Bonheur Chanel, or “Coco Chanel”. She was born as a poor orphan yet she died as a widely known multi-millionaire. Coco Chanel has greatly contributed to the fashion world today by starting a company that is known around the world. This woman founded the company Chanel, designed clothing with a new and different material, and has created a legacy for herself that still stands today.

The look became very popular among women who also believed the corsets were old fashioned and impractical. By now she became a fashion force to be reckoned with. Chanel became a fashion icon with her short bob haircut and golden tan skin putting her as the leader of modern style. In 1922, Coco released her most loved fragrance “Chanel No.5” which is still very popular today. In 1924, Pierre Wertheimer became her business partner, taking on 70% of the fragrance business. In 1925, Coco launched her signature cardigan jacket and the next year she released the legendary little black dress. Both of these items continue to be an important part of her collection. During World War II, Coco was a nurse, her post-war popularity was greatly taken away after a scandal so she moved to Switzerland to escape the controversy. However in 1954, she got back into the fashion industry when she returned to Paris and took on Christian Dior’s

Pairs, New York, London, and a small handful of other cities are fashion capitols of the world. These cities and designers which make them what they are, are feeding the global issues with

A well-known actress Gabrielle Dorziat became friend of Coco and began to make hats for her to wear in the theater of Paris. Gabrielle was very amazed with the hats were of straw and turn up on one side then Dorziat decided to model the hats for photographs in “Les Modes”. Gabrielle then purchased the first Chanel suit that was a sailor blouse and a long skirt this combination made a very big impact and changes in her lifestyle that everyone wanted to be like her and appear wearing the best fashion in those days. It was also said that because of the outbreak of war many other stores were closed and then the people found out that Chanel’s shop was only one open and many ladies began to go there and shop. She was selling dresses for 3000 francs and started to hire personnel to help her and with three hundred people at her disposition she was able to repay the loan that Arthur Capel had gave to her he was very surprised. Meanwhile her fame was spreading one of her dress collection was copied by America. In October 1919 Chanel was registered as a luxurious store and had to move to another place and began to expand her business

Gabrielle Chanel, known as Coco Chanel, was and is one of the biggest names in the fashion industry. Coco has managed to revamp the world of women’s fashion. She had introduced trends that have given women a bigger sense of independence and originality. Coco has made it possible for women to voice their personality through their clothing, something that women had not been able to do prior to 1910 when Coco’s first boutique opened in France. The world of fashion, individualism, and originality was created through Coco Chanel’s work as a fashion designer, providing everyone to wear whatever they may please.

It wasn’t until Chanel started to create jackets which not only had the purpose of being worn closed, she created jackets that looked good opened, closed or hanging over the shoulders. She emphasized on this style by making blouses to serve the complete outfit. She was also the creator of the “Little Black Dress”, which was a relatively simple black dress made by elegant materials such as lace, tulle, weightless silk and even embroidery in a new, more tailored way. Chanel is today world known for its high quality designs and has women of the 21th century dependent on its classical style (Rennolds Milbank 120-121).

Home of the best-selling fragrance in the world and worth an estimate of $1.5 billion, Chanel is a fashion house that begun in Paris, France by the infamous CoCo Chanel. Chanel is a brand that rose to its success with the launch of the perfume Chanel No. 5. Since the success of the fragrance, Chanel has begun to capitalize on offerings which include luxury goods, ready-to-wear clothing, handbags, perfumery, and cosmetics. Chanel is now a global fashion house that operates in The United States, United Kingdom, France, Asia, Australia, and New Zealand. With cosmetics being the youngest addition to Chanel’s long list of product lines, approximately 40% of the company 's revenue is generated from the combination of the Cosmetics and Fragrance division of the brand. The now owner, Alain Wertheimer, insists Chanel remains a private company, and focuses on the long-term investment aiming at growth and not at quick returns. Chanel staying private also drives the exclusivity of the brand, for the company cannot be burdened with any outside shareholders. Chanel’s makeup products began in the 1920’s with the creation of the first lipstick to satisfy Coco Chanel’s own needs.

This essay will be considering the historical development of haute couture by analysing Charles Frederick Worth’s (father of haute couture) key factors in the success of haute Couture. I will then discuss Coco Chanel’s thriving impact on haute couture as well as ready-to-wear caused by the second world war. Saint Laurent’s drift to ready-to-wear and the high street fashion system will also be discussed in order to answer if haute couture is relevant in fashion today. The books I will be analysing and referencing are ‘A Cultural History of Fashion in the 20th Century’ by Bonnie English, ‘Couture’ by Ruth Lynam, ‘How Fashion Works’ by Gavin Waddell. Which will thoroughly breakdown the evolution and historical development of fashion by cultural, economic, environmental and social changes to finally come into a conclusion.

In the United Kingdom, the creative sector as a whole represented £87 billion to the economy and employed 130 000 EU nationals in 2016. The Fashion industry hires 880 000 people making it the fourth highest employer of EU nationals within the creative industry (Grace Cook, 2017 ). This industry was worth on its own £26bn to the UK’s economy in 2014 and £28bn in 2015 . On the 14th June 2016, the British Fashion Council released their survey results about the Brexit Referendum. Almost 500 designers were contacted, 290 responded. With 90% in favour of Remain, 4.3% for Brexit, 2.4% undecided and 2.8% that stated they wouldn’t vote, these results sent a clear message . Nine days later, on June 23, Britain voting to leave by 51.9% was a breaking news . As soon as it was announced the pound “plummeted to its lowest level against the dollar in 31 years in reaction to the shocking referendum result” (Limei Hoang, 2016 ). On the 29th of March 2017, Theresa May, finally signed the letter invoking Article 50 of the Treaty of Lisbon – meaning the decision to withdraw UK from the EU.