Fast Fashion On Fast Food Industry

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Slow Fashion
Fast fashion is a force that needs constant change from retailers; new garments and new trends cycle out as fast as a bi-weekly basis, putting pressure on the industry to sell fast and cheap to the consumer. However, with the news publishing more articles about the working conditions in factories, comparable to the Rana Plaza disaster in Bangladesh, and the run-off pollution these factories produce, the consumer is demanding more transparency in the supply chain. The introduction to slow fashion came from this demand of wanting a better understanding of the garments we wear, similar to the slow food movement that surfaced from the fast food industry. The slow food movement began in Italy in the 1980s as a reaction to the
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Slowing down the consumption that is encouraged by fast fashion will help reduce raw materials and decrease fashion production, allowing the earth time to regenerate and heal from the damage industry creates to the environment (1B). Linda Greer, a senior scientist at the NRDC (Natural Resources Defense Council, believes that the slow fashion movement will hold large retailers accountable for its manufacturing aboard. Clean by Design is a program created by the NRDC that works with retailers to “green the fashion supply chain” (4B). These types of programs will assist with the large companies meeting the needs of the new movement of ‘ethical consumerism’ where consumers are demanding that the clothes they buy do not harm the environment or the workers who made them (11B, pg.200).
Another aspect of the slow fashion movement is supporting the development of local businesses by focusing on using local resources and materials, these companies take the claim of ‘slow’ and put it into practice by creating high quality and durable pieces with attentiveness in an environmental way (1B). Many small businesses keep traditional methods of garment and textile making, giving meaning to the products and how they were made. (1B) Kate Fletcher, a design academic, explains, “making a garment last is very different to making a long-lasting garment” (3, pg. 227). Slow fashion pieces are to be worn for a long time, creating ‘emotional durability’ that leaves a personal
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