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Female Sexual Dysfunction In Liz Canner's Orgasm, Inc.

Decent Essays
The role of pharmaceutical companies in defining Female Sexual Dysfunction has a similar relationship such as the media and ad companies’ roles in defining women. However, in this context, pharmaceutical companies such as Vivus and medical professionals such as Dr. Stanly Meloy, the Berman sisters and Suzanne
Roth, commodify the exploitation of women by creating diseases that will likely end in a profit. In Liz Canner’s documentary, Orgasm Inc., Canner captures the journey of how female sexuality has fallen prey to medicine and drug companies and how this disease may or not have been socially constructed.
To begin, Canner was approached by Vivus to help film and produce an erotic movie for their female patients participating in current research.
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Nonetheless, once the FDA approved Female Sexual Dysfunction as a disease, pharmaceutical companies went into a frenzy, spending loads of money and time searching for the “cures”. Different surveys and statistics suddenly arose after the declaration of this new disease, such as: “1/3 of the women at the age of
25 have “issues” with sexual dysfunction” and/or “43% of women may suffer from female sexual dysfunction”. In addition, the race to find the cure was on and many companies began inventing. For example, a new gadget was already being
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tested called the “Orgasmatron” created by Dr. Stuart Moley. This new technology is a small box wired to the spine that can send out waves of pleasure signals whenever the user desires. Ms. Charletta, a clinical trial test subject, was a woman who claimed to have difficulty in sexual activity, particularly orgasms. She was very uncomfortable and frustrated with what was happening to her and wanted to fix it. She states, “Not only am I not normal, I am DISEASED”. These kinds of statements are common amongst women who strongly believe they are sexually incompetent in certain areas. However, after her trial was over, she revealed the Orgasmatron was not helpful in any way. This was quite
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