Fiji Water and the Chocolate Slaves Essay

3572 WordsOct 17, 201215 Pages
“The fact of the matter is that today, stuff-selling mega-corporations have a huge influence on our daily lives. And because of the competitive nature of our global economy, these corporations are generally only concerned with one thing…the bottom line. That is, maximizing profit, regardless of the social or environmental costs.” —David Suzuki Bottling of freshwater from a rare resource in the Fiji Islands, and harvesting of cocoa beans via child slave labor in West Africa, are both ethically questionable. Business practices from both commodities have little regard on damages inflicted during their production. Ethical issues, similarities, and differences with both commodities will be contrasted, a presentation of socially responsible…show more content…
argued that bottled water is “morally unacceptable” – the discomforting fact while having perfectly good tap water, the UK spends almost $2 billion pounds on bottled water, “its treated as a luxury bauble while others die from its absence”. The Fiji Water Company, LLC provides some water to surrounding villages after cyclones and flash flooding, it also provides some funding towards clean water projects across the islands, but the company is not responsible for the islander’s water supply (Heap, 2008). Fiji Water’s good works are more hope than reality. Two years after a riot at the water plant, the Vatukaloko Trust Fund was created, a charity targeting several villages surrounding the plant, agreed to donate .15 percent of its Fijian operation’s revenues, a company official testified that the total was about $100,000 in 2007 (for perspective, the trade journal Brandweek put Fiji Water’s marketing budget at $10 million in 2008) (Lenzer, 2009). The aforementioned presents an ethical issue with Fiji Water profiting from freshwater pumped from the aquifer, then exported and marketed as a luxury product, meanwhile the people of Fiji are getting sicker in certain cases dying from the lack of it. This can be viewed as controversial and moral contextual issue; under Applied Ethics the normative principles that can be argued are Social Benefit, Principle of Benevolence, and the Principle of Paternalism. Next, an additional concern arises, the

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