Fingerhut is a direct marketing company that sells numerous consumer products. A lawsuit was brought on the company indicating that they made their profits from exploiting the poor and disadvantaged. However, Fingerhut views themselves as providing a more affordable way for lower income families to obtain valuable consumer goods on credit. Credit which would not be allowed to them by any other institution.
Fingerhut’s strategy included extending credit to those who otherwise wouldn’t get it, boldface monthly payment amounts, providing personalized catalogs based on a massive consumer database and increasing customer loyalty by “promoting” customers who paid their balance on time, allowing them the opportunity to purchase higher priced products in the future.
Fingerhut justified their actions by saying that they are taking a very large risk in providing this credit and their company suffers more than other providers of consumer products. Additionally, they were supported by several customers who want certain products right away and Fingerhut was the only one who would provide them with the credit to do so.
There are several alternatives to Fingerhut for the poor. They are to name a few, pawnshops
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I don’t see it as preying on the poor. They knew there was a large and profitable market for poor, disadvantaged consumers that wanted the ability to have finer, more valuable products, and didn’t have the means to obtain it. Fingerhut developed a well thought out plan and with an extensive use of time and resources developing a database to reach these consumers, they were able to provide the service at a much lower cost than any of the alternatives, while taking on a level of risk themselves. The items they sold were not essential items, but rather perks to the daily living of the consumer and these purchases didn’t have to be made, they along with the additional cost were choices made solely by the
Another facet the piece talks about are why we need to be concerned about this growing trend. We should be distressed about a civilization where entirely everything is up for sale. It is to avoid these two issues, inequality, and a different type of corruption. Inequality would pertain here to citizens, who live in a lower to a middle class; they find themselves living a lot more challenging than those who are wealthier. If we were only discussing items that were expensive such as boats and exotic cars, needing such items would not matter. The difference is, we are discussing that money can purchase more and
Reading the article I’ve found that WIRETIME, Inc., Advertisement is wrong doing to the BUGusa, Inc because of the statement in their advertisement that states “that BUGusa, Inc.’s electronic devices were low quality and did not work reliably for than one month”. Has WIRETIME, Inc., has committed a tort, which they could have just said how good of a quality they have then others that’s out right now.
Consumer buying behavior is complex and unpredictable. E-tailers like CanGo work hard to build their technology around that behavior, adapting it to the informational and emotional needs of consumers as they make their purchase decisions. However, as Andrew and his team realized, even the most up-to-date e-tailing technology can 't always keep up with the shifts in consumer behavior. Marketers must continually revisit the consumer buying process, refresh their understanding of it, and use their ever-evolving insights to craft messages that appeal to consumers ' developing needs. An opportunity that CanGo can use to ensure that their customers purchase from them online is by establishing an online brand.
I wholeheartedly endorse what Cottom calls “The Logic of Stupid Poor People”, that poor people buy status symbols to survive in this world. She demonstrates that, as a middle class black girl, her family had a way of turning the tables in their favor in multiple aspects in order to supply their needs and wants. Poor people buy expensive items, sometimes depriving themselves of their other needs, just for the respect of others. These items are 21st-century status symbols, they can single-handedly determine the fate of your everyday encounters. The author uses personal experiences to support her argument, persuasively changing your entire perspective and broadening your mind to another individual’s lifestyle.
When thinking about the history of the world, one must always consider that merchants as well as trade have played an immerse role in shaping the world as it is today. They are responsible for many of the cross-cultural interactions that we have had in the past. Christianity and Islam, the two predominant religions of the world today, have both grown and spread through merchants and trade also. These two chief religions both have attitudes towards merchants and trade that have either developed or decreased overtime. According to these documents, from up to the year 1500, Christianity went from a negative view of merchants and trade to a positive view while Islam went from a positive view to a negative view, but both sides
Many people found ways around rationing through the black market. Even though the black markets were not hidden and many people knew about them and used them regularly, the government’s attempts to suppress them were unsuccessful.
in the eyes of a typical person they believe that it is unethical to target uninformed consumers
Tradesmen most often buy their tools from the retail distribution channel like Home Depot, or independently owned stores like ACE hardware. In this segment of the market tradesmen spend about $3000 a year on tools and about $1000 a year to replace tools. Quoted in the article “On the job, people notice what you’re working with, if I came out here with one of those B&D gray things I would be laughed at.” Just buy this statement it shows that B&D tools are looked at by tradesmen as tools for the home or tools that are used for hobbies. Even though B&D products are high quality and sold at a good price tradesmen would rather purchase tools that are looked at as professional tools like Makita. Also it has been known for B&D tools to fail on the job. Even though these were tools that were marketed to the consumer segment, it still gave B&D a bad name to tradesmen. Some of B&D’s tools were solely designed for the consumer segment for home use but how was the tradesman suppose to know exactly what tool was for which segment. To avoid this confusion B&D could possible go out to job sites and provide information about their products that are designated for the tradesmen segment so people will be more informed about their product, or go to the big retail chains and have information sessions. By doing these things it could make their product more attractive to the consumer.
Many of the poor face the issue of finding a job while struggling to survive. Rae McCormick is another one of the $2.00 a day poor in the book. She like Jennifer had been maintaining a job at Wal-Mart until she was let go for being unable to come to work one day. After being let go she ended up in the position that so many others in poverty have faced, desperately needing employment with no one wanting to hire them. Even Susan Brown had applied online for five months without hearing back from any potential employers. When it comes to the poorest people in the country, having a safe & reliable job is crucial for maintaining some order in life. Being able to find and maintain such a job on top of receiving some support from the government is the best chance some can get at lifting themselves from poverty, for awhile at
Company U’s primary focus is creating products that create value and fill a need in growing markets – it currently has three products. SUSI is the lower quality offering which focuses on weight and volume, marketed towards Singles and Others who are the most price-sensitive and are projected to have the highest growth rates over the next five years. SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. VUGO is a product that was created for the Followers segment of the Vodite market which is projected to have the largest growth over the next five years at over 3300%. Followers require a high performing product, but at an
The key issue for Virgin Mobile USA is to select a pricing strategy that will both attract and retrain subscribers.
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The uses of archetypes are crucial in helping in the development of a story. They come in handy in helping the writers to avoid the use of some clichés as well as negative things that may be viewed by the audience as being socially unfit and entirely unethical. Being significantly employed in the classification of characters, they play a crucial role in the determination various qualities that the characters may share. In the context of the Greek mythology, non-Greek as well as in the modern-time stories, different archetypes have been used including the heroes, shadows, mentors and much more to help in the classification of various characters. This paper will, however, focus on an in-depth exploration of shadows with a central focus on how the use of Villains and enemies have been used to classify characters in the context of Greek mythology, non-Greek mythology as well as the stories of the modern times in general.
There are numerous ways that women and young girls are impacted by the media and their bias. There are many different types of bias used in the media. These biases are bias by omission, bias by selection, bias by placement, bias by labeling, and bias by spin. Media bias has a great deal of influence on society, but the media has a detrimental amount of influence on women in young girls. Some of these effects are positive, but most of them are negative. Stereotyping, sexuality, and body image are among the most persuaded when it comes to media bias. It is essential that every single person be well informed about the tactics used by the media in these categories not only to keep themselves from being negatively impacted but also protect their children from these tactics.
In terms of sales and marketing, we adapted our strategy based on how the products played in each segment. Our strategy was to spend efficiently in marketing & sales to keep the customer awareness and accessibility high for the premium products, while maintaining a decent level of awareness and accessibility in other segments.