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Firearm-Related Events: Case Study

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to get new people to own guns, firearm related events are clearly the go to choice as the target audience comes to us. There is a proposed timeline of events to hopefully achieve our goal. By month 3-4 we want to have a clear and better idea of the target audience through outside sources such as polls and help with the NRA. We will also have a well organized website and social media outlets.By month 6, the goal is to have a well structured base, with email lists and staff to work on flyers and 499’s. By month 9 to year one we want to have more outside funders. This will mainly be firearm companies and wealthy donors. From year one to one year and 6 months we hope to have significantly more donors and hit a milestone of 1.5 million dollars

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