Focus Group Interview Vs In-Depth Interview

In the world today, when you hear the words AT&T, Cox Cable, DirectTV and Comcast the first thing that would typically come to mind is enjoying sports and family television. Often time’s customers don’t really know into the weeds of a company until something goes wrong. A consumer may find interest in the event they have bought stocks into a company and they see it all fall. Companies such as this service millions and millions of people all over the world. It is sad to know that some of these organizations while looking squared away on the inside have such serious ethical issues going on or that went on within their organization. The last thing a customer wants to do is tune into the t.v. and find out that one of their providers was

Hello, my name is Lenora Lubega and I would like to welcome all of you to our focus discussion group. I will be the moderator.

The data were analyzed with the constant comparative method to develop a grounded theory. The two authors, M. Schellenkens & E. Jansen, coded their transcripts individually. After they completed the three focus groups, they then compared their codes and discussed them until a consensus was reached. They continued with several more focus groups before coming to conclusion of grouping all codes together. This is where their hypotheses data was formed.

Dish Network has a focused and clear business strategy, which articulates their goal and provides the way to achieve it. Dish Network describes their strategy as “to be the best provider of video services in the United States by providing products with the best technology, outstanding customer service, and great value” in their annual report (Dish Network, 2015). Dish Network further explains the reason for their strategy by emphasizing the unsatisfied demand of high quality and reasonably priced products and services from television services subscribers. Their strategy can be well understood since it focuses on consumers’ needs and is closely related to the success of their business. As a result, being clear about what the strategy is and consistently communicating it to consumers, employees, and shareholders enable Dish Network devise and maintain an excellent strategy, which is the key to their business achievements (Nohria, Joyce, & Roberson, 2003).

Focus groups are one of the many ways for a corporation to receive good feedback and information on what products are currently in style, and how to keep appealing to their target audience. However, focus groups are not the only good way to mine for information, companies often higher outside help to acquire new information when it comes to looking for what their targeted audience is most likely to buy. This outside help has been

The Sierra Academy serves student with learning disabilities. They have variety of programs which include speech therapy, occupational therapy, small class sizes, counselling services, small group instruction/specialized programming. I was privileged to observe and interview Maria Gonzalez’s class for six hours. I had a good experience with the class and felt that I should share my story. Eighty percent of the class needs where mild to moderate. Although, I saw a couple of those who could function pretty well on their own with little or no supervision.

This article written by Leslie Picker and Cecilia Kang primarily focuses on the issue regarding the merger of cellular phone giant AT&T with the entertainment conglomerate Time Warner. In late October the New York Times broke the news of these two joining and many industry annalists viewed the merger with skepticism as well as, outraged consumer groups. Individuals believed that AT&T and Time Warner would terminate any competition and create unfair pricing in order to encourage more mass media consolidation resulting in a market that would be strikingly similar to a pure monopoly.

In order to obtain a more rounded response, I interviewed my 16-year-old daughter Sarah, and a long-time friend Stephanie, who is 45 years old. The different perspective of the two interviews was impressive.

Comcast quickly became a company that offered more than just one service, they utilized a corporate strategy to increase value in all their different business markets. Comcast’s core values revolve around community investment, diversity & inclusion, the health of the environment and integrity. “As we shape the future of media and technology, our 153,000 employees strive to earn the respect and trust of our customers, our shareholders and members of the communities we serve” (“Our Values”). The overall mission of the company is to continue to innovate technological services and products to make life more opportune for their customers.

The purpose of the focus groups was to collect information about stroke survivors’ beliefs, attitudes, and opinions on why they choose to engage or not engage in physical activity. Seven focus groups were conducted with saturation was met. Thirty-two stroke survivors provided responses to 7 questions from a semi-structured focus group guide. Probing was done minimally when needed. Thematic analysis was used to analyze the ensuing focus group data. Focus group discussions or responses were transcribed verbatim. Transcripts were read once and then a second time for clarity. Emerging themes were coded and similar data were group into the same category. Repeating ideas were grouped into themes.

In a recent article by the Washington Post, Charter has recently acquired the rights to Time Warner Cable (TWC) in a $55 billion dollar deal (Kang). This comes a few weeks after Comcast, a close competitor withdrew it’s own merger deal after a potential. The article states that the merger between Charter and TWC creates a viable competitor to Comcast which currently has 40 percent of all broadband internet subscribers. With the merger the article states that the company New Charter, would have a 35 percent share of the current broadband market, compared to Comcast which would have had more than 50 percent.

The TMDEOhio Focus Group will serve as an opportunity to bring a carefully selected segment of the target audience together for an interactive and spontaneous discussion about traumatic life events. Group face-to-face interviews will provide an opportunity to visualize members of our target audience’s body language, facial expressions and tone of voice when sharing personal life experiences in a group setting.

This article represents a focus group type of qualitative research. According to Qualitative Research Consultants Association (2015), in focus group qualitative research, a group of individuals who share a need, life circumstance, or habit relevant to the research issue(s) at hand are led in a discussion by a modulator. The focus group discussions often include between two to ten respondents, and are often held face to face. They can also be conducted remotely through videoconferencing, teleconferencing, or

Jeff Zacharakis, Marie Steichen, and Gabriela Diaz de Sabates, Kansas State University Dianne Glass, Kansas Board of Regents

Carson et al (2001, p.114) refers to focus groups as “A research technique that collects data through group interaction on a topic or topics”. They also suggest that the central distinctive characteristic of focus groups is group interaction, which generates a mass of data, which would be