Ford Motor Company created a subcompact that will always be remembered in the car industry. In this essay, I will describe the Ford Pinto and the events that lead up to the Ford Pinto crisis and the lack of ethics Ford Motor Company had.
The Ford Pinto was a subcompact car that Ford Motor Company manufactured from 1971 to 1980 in North America. Ford Motor Company came up with the idea of producing a subcompact car with the goal of weighing 2000 pounds and keeping the price under $2000 to produce (Palmiter). Vice President, of Ford Motor Company, Lee Lacocca had the belief that safety doesn’t sale and who will notice, which later came back to haunt him and Ford Motor Company. With over 3 million Ford Pinto produced in its manufactured time,
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The image Ford Motor Company had in the beginning been created to compete with the competition of the foreign maker Volkswagen Beetle (Palmiter). Ford’s leaders were looking out for the best interest of the company wanting to create profit. They felt it was not profitable to change the location of the gas tank any sooner than they did. When shoppers of vehicles looked for vehicles they look at the cost first. Ford wanted to create the cheapest car possible of its kind (Palmiter). Every dollar count and safety is not a factor when purchasing. Ford was looking at creating a car with large truck area and easy servicing on fuel tank if needed. They created a car that met all government standards at that time regarding safety. There weren’t any laws in place at the time to force Ford Motor Company to make mandatory changes to its Ford Pinto design (Palmiter). At that time it was normal for cars to have the gas tank between the rear axle and the bumper. On Ford defense, it made sense to put the fuel tank in its location and not above the axle. Putting the fuel tank above the axle would move the tank location to the side of the vehicle were chances are higher than getting hit from the rear …show more content…
This shows that they had the mindset of the utilitarian approach which deals with producing a product that was great to the company and dealing with the consequences at a later date. Ford was basing their decisions all on numbers. The risk and benefit analysis should not been used. Utilitarianism was introduced by author Jeremy Bentham in his book An Introduction to the Principles of Moral and Legislation in 1789 (ckienzle). It is also known as consequentialism. This automobile company had a policy that allowed a certain set of injuries and deaths to happen before they were required any design. They were putting a price on life. All of our lives are controlled by regulations that are set by the government. Ford’s ethic should have been geared for the people and not numbers. It was very unethical for the Ford Motor Company to give the image to customers that life doesn’t matter. Their risk and benefit analysis that they were using to determine the reason for their action of not wanting to change the design doesn’t account for consequences nor give an full image of what was actually going on (Haider). Ford Motor Company thinking was that it was cheaper to payout in settlement in death and injury than to change the Ford Pinto gas tank design. Ford should have done the ethical thing of doing the right thing for the customers and this was not used.
There are a few concerns about harmful behavior of the FMC that should be discussed. A behavior is harmful when it wrongfully sets back the interest of others and has a high risk of harm. Obviously, the gravity of harm in this case is very high being that it is life threatening. Once a consumer has purchased the Pinto and drives it off the lot he is at risk to getting rear ended, and burned to death by a car fire or explosion. Since the weight of this harm is very severe, the low probability of the consumer having an accident doesn’t discount Ford’s unethical behavior. Indeed, driving a Ford Pinto would place a consumer’s life at risk. Also at stake are the interests of Pinto passengers and drivers of other vehicles who certainly are not willing to risk their lives so Ford can make an extra buck. Everyone has an interest in not getting injured or killed. Setting back the interest of consumers isn’t the only thing Ford Motor Company was responsible for.
Ford executives were under a great deal of pressure to produce a smaller, more gas efficient automobile. Japanese and German automobile sales were rapidly increasing. These competitive forces drove Ford’s executive team to respond by rushing the design process of the Ford Pinto. By 1973, the Pinto was well into production when engineers discovered a flaw in the gas tank, which was located just under the rear bumper. They discovered that if the vehicle suffered a rear-end collision over 20 mph, the gas tank could break and spill gasoline into the passenger compartment, potentially resulting in a fire. The remedy for the flaw was a part that cost $11.00 per vehicle. Executives at Ford knew the company had followed all safety standards and regulations. At that time, automobile safety standards only needed gas tanks to withstand a collision under 20 mph. An internal cost-benefit analysis revealed the costs would be substantially higher to fix the design flaw that the costs associated with any potential damages due to collisions and loss of life. The public remained unaware until Mother Jones journalist, Mark Dowie broke the story in 1977. Fueled by the media, what followed was a frenzy of public outcry and court trials.
Uchida, Yoshiko. Picture Bride: A Novel. Seattle, WA: U of Washington, 1997 222pp $17.68 In her perspicuous fictional narrative, Picture Bride, distinguished author, Yoshiko Uchida, expatiates both on the life of a woman whose fate was shifted by ineluctable circumstances and the resilience that allowed that woman to persevere through them. Love and loss are entwined deeply into the story to epitomize the human nature behind a woman who, like others, was belittled off the basis of being Japanese.
The means were limited design time and reducing costs. By cutting costs, Ford knowingly created a product which could prove dangerous and fatal to its consumers. Does Ford’s ends justify its means? Ford did create a sub-compact that sold extremely well and competed fiercely with foreign imports. The goal of the Ford Pinto was met. The costs of this win were substantial however. The money that Ford tried to save by not recalling the vehicle was spent when Ford recalled the Pinto, and extra was spent in compensatory and punitive damages in lawsuits. So the costs that Ford tried to avoid were incurred anyway along with extra.
From a utilitarian theory, the Ford Motor Company focus on damage arising from this decision of money and nothing else. Money is seen as value by the Ford Motor Company, so by losing money by law suites and protecting the Ford Motor Company employees outweigh the collateral damage the Ford Pintos line up imposes. Jeremy Bentham brings to light the pleasure and pain aspect of what the decision would bring. In this case the Ford Motor Company expresses that the money saved from the recall brings more pleasure to the most amount of people. The money being saved is obviously from not installing the baffle between the gas tank and rear bumper. The consumer will also save money by the Ford Motor Company not issuing a recall. If the Ford Motor Company issued a recall, then the price of the Ford Pinto would be more than what was stated thus maybe making it not comparable to other cars in its class. You must also consider the pain that this decision creates. Because the Ford Motor Company refused to issue a recall to install the baffle between the gas tank and the bumper, it has created pain and suffering to those who were affected by rear-end collision injuries.
Ford did not approach the question of redesigning the gas tank to make the car safer versus waiting another year allowing the foreign market to dominate subcompact vehicles. Their goal was only to maximize profits. They did not into account the interests of their share holders and when they did come into consideration, they were analyzed against profits. One has nothing to do with the other. Their goal should not have been a race to make the most affordable subcompact car. Their focus should have been to make a subcompact car that was not only most affordable but also the safest subcompact. They were aware of the dangers associated with the rush production. It would have made a difference if the $11 savings had been passed on to the customers because they would've kept their reputation and integrity in tact and possibly gain customers who were not considering the vehicle. Any rational customer would not have chosen to save $11 to drive a car at the risk of dying. It is never appropriate to knowingly jeopardize people's lives. That is a criminal act. Their actions were socially irresponsible, ethically and morally wrong. They did not consider their own reputation nor did they consider that they represented America in the industry.
Ford was not in violation of the law in any way and had to make the decision whether to incur a cost to fix the obvious problem internally. There were several options for the fuel system redesign. The option most seriously considered would have cost Ford an additional $11 per vehicle. Under the strict $2000 budget restriction, even this nominal cost seemed large. In addition, Ford had earlier based an advertising campaign on safety, which failed miserably. Therefore, there was a corporate belief, attributed to Lee Iacocca himself, of “safety doesn’t sell”. (2)
Is your phone use affecting your GPA? Many teachers and students ask themselves this question when in school and/or studying. Many parents think that cellphone use affects their children's ability to learn at school and how their students study with the distraction of cellphones. Cell phones are a distraction and for students who have a hard time paying attention a cell phone use just adds one more element into the mix of a classroom setting. Cell phones should be banned in schools to increase productivity levels in students and also to close gaps in learning and also get higher grades. Multi tasking does not work in a classroom setting and it is actually harder than just paying attention and listening in class compared to looking back and
One of the most astounding themes William Shakespeare incorporates in his widely prominent story of, Macbeth, is the utterly sheer shift in Macbeth 's personality throughout the piece. It is commonly debated that the rapidly altering deposition of Macbeth had since served as the underlying facets and influences behind his ultimate collapse. However, Arthur Kirsch, Writer of “Macbeth’s Suicide,” insists that perhaps Macbeth did not develop a sense of insanity, but he was murdering out of confidence in his future. On the other hand, In Miguel Bernad Article, “The Five Tragedies in Macbeth”, Bernard describes that Macbeth 's ever changing deposition and lust for bloodshed was linked to this downfall. A variety of factors influenced Macbeth to
The Elkhart County Grand Jury took up the matter and filed a charge of criminal homicide against Ford, the Automobile American Corporation that designed the Pinto car models. According to Elkhart County Grand prosecutor, Michael A. Cosentino, Ford was guilty of reckless homicide, because the company committed a conscious, plain, and unjustifiable neglect of harm that positioned the gas tank in the rear end of the car without proven protection. Besides, Ford engaged in negligence and substantial deviation from the acceptable standards of conduct. The major focus of the case entailed the expanding and assessment of acceptable standards the company violated in the process of manufacture of Pinto cars.
Ford convinced NHTSA that cost/benefit analysis would be appropriate for determining not to change the fuel tank. The costs were eleven dollars per fuel tank to change which ended up equaling 137.5 million dollars. This number is very large and much bigger than the benefit if they would have not changed it, which was 49.5 million dollars.
In May of 1968, the Ford Motor Company, based upon a recommendation by then vice-president Lee Iacocca, decided to introduce a subcompact car and produce it domestically. In an effort to gain a large market share, the automobile was designed and developed on an accelerated schedule. During the first few years sales of the Pinto were excellent, but there was trouble on the horizon.
The moral issues about the Ford Pinto is that they take their profit is more important than human life. They also did not inform the consumer about the facts of the Pinto. Lastly, they also lobbied the safety of the car to lowest standard (Shaw, Barry & Sansbury 2009, pp 97-99).
Ford has argued for over three decades that The Ford Motor Company is not at fault, but rather the other motorists who happened to rear end the Pinto drivers. Many accuse Ford of rushing the Pinto into production without proper testing leaving a faulty
I think Pinto case raised some serious issue of abusing human rights and not behaving ethically in the world of business. Any business/service should never ever put a value on human life and not take consideration of a known deadly danger. Ford had an option as well as the solution to design the car in a way that prevented cars from exploding; however they refused to implement it. They thought that it was cost effective not to fix dangerous condition than to spend the money to save people in spite of the fact that the only added cost was $ 11 per vehicle.