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Forever: de Beers & Us Anti-Trust Laws

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Forever: De Beers & US Anti-Trust Laws
Case Study Presentation

6/29/2011
Group 9 – The Explorers

Executive Summary

For centuries, diamonds have been regarded as one of the most valuable commodities in the world and the industry has evolved into billions of dollars. At the top, De Beers dominated the entire industry worldwide, from exploration to retail selling. However, it has a reputation of a monopolist, where it influences supply and demand. The two critical factors that De Beers carefully maintained throughout the century to remain in monopoly was to create the illusion of the scarcity of the diamonds and to keep the prices high. Realizing the benefits of the cooperation and the dangers of the oversupply, most …show more content…

They had to accept or reject the whole box set aside for them. They could not cherry-pick from the boxes or negotiate the price. They were not allowed to sell to retailers who will lower prices and had to give De Beers information about market and inventory. De Beers had the right to come and audit them and their punishment/reward would be the controlled supply of diamonds to them.
De Beers’ Monopoly Tactics
A monopoly is advantageous to the society and is encourages by the government if there are high fixed costs and very strong economies of scale. At the same time, it could also lead to unequal distribution of wealth; containment of consumer choice; lobbying and unethical spending.
How did De Beers acquire its monopoly position?
• It had the first mover advantage
• The company took control of some of the key mines in Africa and forged ties with other large diamond producers around the world.
• It started the business strategy at a time when anti-trust laws were unheard of
• De Beers exploited the wealth of colonies, compelling diamond producers to sell their produce to it at relatively competitive rates
• I took control of the entire diamond industry value chain by creating the CSO in London and controlling the sale of diamonds across the year.
How did De Beers maintain its monopoly position?
• Company’s ability to collect the world’s rough diamonds and send

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