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French Fry Cigarette Analysis

Decent Essays

In regards to the french fry cigarette artifact, the exigency exist as an implication of the dangers of fast food and how the issue with obesity has become an epidemic in our country. The intended audience can be seen as both the general public and consumers of fast food. The audience can be implied because french fries is seen as a symbol for fast food and the United States department of Health and Human services can be seen as the beacon of health to the American people. The invoked audience in this situation can be seen as consumers of fast food and people struggling with weight because the direct issue being portrayed is in regards of fast food and obesity. The constraints can be identified as peoples personal beliefs and lack of evidence presented by the image itself. Two modes of persuasion are clearly used; Pathos and ethos. Pathos is being utilized by the imagery presented in the artifact. The imagery of french fries in a cigarette box creates a negative connotation and connection to the negatives of cigarettes. Ethos is used through the official stamp of the USDHS, confirming the support of a government program dealing directly with public health. The image is creating a sense of authority and credibility through this official seal. One can also argue that logos is in use through the …show more content…

First, this can be an argument of fact because the statement in the picture. The statement can be proved wrong or seen as the truth. For example, the issue of the statement of fact can be whether obesity is passing the death rate of cigarette smokers or if we should consume fast food with caution as the article itself implies. Proposal argument can also be seen in the artifact because how the issue is presented in a vivid manor regarding the consumption of fast food. The proposal in this case is that fast food is as dangerous as a box of cigarettes and should be consumed with

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