Gap Analysis

Introduction The Gap, Inc. or just Gap inc. was incorporated on the fifteenth of april 1988. Gap may be a +multinational company that deals principally in attire retail. aside from attire the corporate offers a good array of each accessories, and private care merchandise for men, girls and kids of all ages beneath the names Gap, country, Old Navy, Piperlime, Athleta, and mingle brands. The Company’s brands ar distributed through multiple channels and geographies within the international retail marketplace

The Gap began as a single store in San Francisco in 1969 managed by Donald and Doris Fisher. At first the only items sold were Blue Jeans and records; which at the time was becoming part of Americans standard wardrobes. Most importantly Mr. Fisher emphasized great prices and a good fitting jean compared to Levi Strauss & Co. As the years went by Gap Inc. began to sell more than just blue jean; specializing themselves in products for men, women, and children. The company prides themselves in casual-style

Sales Associate within the Gap organisation. Donald and Doris Fisher established ‘The Gap’ in 1969. Between 1969 and 2004 Donald gradually transformed the company into a trust, with a unique organizational structure, considering the size of the firm. GAP was started by introducing an employee profit-sharing scheme and after his death; the group of stores owned by the family became completely owned and run by them and their employees, who were made Partners. Through GAPs strong line of communication

GAP Inc. is the parent company of Old Navy, Banana Republic, Piperlime, Athleta and INTERMIX. GAP was opened created by Doris and Don Fisher in 1969, established because they couldn’t find a pair of jeans that fit. Now, 46 years later there are 3700 stores and more than 150,000 stores, even with stores open in China and Italy. GAP was founded on the principles of creativity, delivering results, doing what’s right and always thinking of customers first (Gap Inc., n.d.). 46 years later, GAP still

Introduction / History Gap Inc. was inspired by the struggle of a married couple Donald Fisher and his wife Doris Fisher, who together raised $63,000 to open their own store in San Francisco’s Ocean Avenue. They sold primarily Levi’s jeans and LP records, the records were sold to attract young people into the store. With the stores gained popularity it earned $2 million in its second year of operation. With all the success of their first store they opened their second store in San Jose in 1970 following

SWOT and competition analysis Brand identity and position Target market Core/target consumer Product and price categories Distribution How the brand adapt from its origin to the Chinese marketing and how did the company leverage its brand equity SWOT analysis Strength 1. Strong marketing team and mature digital marketing Internet stores connect well with stores, you can change your clothes in stores no matter which way you buy it(internet or go to the store) 2. American casual style and has

TRADE AREA ANALYSIS Trade Area Analysis, Development and Mapping Trade area analysis and mapping describe the characteristics of the area around a store or network of stores. Without accurate trade area definitions, you cannot measure the key statistics that impact a store's performance. Use trade area analysis to aid site selection and target marketing. Trade area analysis and mapping tell you: • Where a store's customers are coming from • How many customers you have in a trade area

Managing Change Citigroup MGT/426 Managing Change Citigroup The cycle of change is a process from which an organization goes through a major change or implementation in order for the organization to change the way it currently does business. These changes can come about for many different reasons, changes in technology, changes in the business structure, or major innovations within the business sector. The four cycles of change are entrepreneurial stage, collectivity stage, formalization

PEST Analysis for GAP Politics Globalization has been a current trend to every industry which also includes the apparel and fashion industry in which is due to the construction of import international facilities and establishment. It has been noted that when products are traded, regulations and policies are present. With these regulations and policies, company’s operations may be impaired. Some countries also control the entrance of foreign companies which would also affect the process of operation

There is no smoke without fire; the fire is the source of the smoke. Likewise, a reason must exist for a gap or deficiency to develop in a workplace or learning environment. In the scenario, there has to be a reason for the underperformance in the particular unit. A gap analysis is fundamental in uncovering the origin of the existing problem. It can be defined, therefore, as an approach used to discover a root problem that thwarts the accomplishment of desired outcomes (Career education Corporation