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Gate Turnaround at Southwest Airlines

Decent Essays

To: MBA731, Prof. Carlstrom Franklin University
From: Kristie Bowman
Subject: Gate Turnaround at Southwest Airlines
Date: February 27, 2013

Business Brief
Capacity planning is a necessary function of an organization to ensure that the highest rate of output is reached through the current processes taking place within an organization. These strategically defined processes must have the ability to provide flexibility to meet future capacity demand, whether due to opportunity growth or adjustments to make decreases to maximize profits. “Capacity decisions related to a process need to be made in light of the role the process plays within the organization and the supply chain as a whole, because changing the capacity of a …show more content…

Alternatives must then be further evaluated through qualitative and quantitative measures to ensure that there is a strategic fit and that profitability is being maximized.

Recommendations
To ensure that SWA is managing capacity, revenue, and customer satisfaction, the long-term focus should be on forecast accuracy and to incorporate capacity planning that provides capacity cushions that are a strategic fit for the overall process and supply chain. SWA must determine what effective capacity can be economically sustained under normal conditions; focus on sizing capacity cushions to ensure that reserve capacity is sufficient to the utilization of production capacity; utilize timing and sizing expansion to know when expansion is appropriate and whether to be attempted in large or small capacity jumps. Finally, capacity strategy should link capacity and other decisions together so that the overall process strategies and operations of SWA are balanced and work cohesively by looking at how capacity cushions being utilized strategically fit with:
• Competitive priorities
• Quality of operations management
• Capital intensity levels
• Resource flexibility
• Inventory
• Scheduling (Ohio University, 2013)

References
Krajewski, L., Ritzman, L., & Malhotra, M. (2013). Operations management: Processes and supply chains. (10th). Upper Saddle River, NJ: Pearson Custom

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