2.1 Segmentations
1)Geographical segmentation
South Korea is located in Northeast Asia, with a country area of 98,445 KM2. The Surface Area is about 99260 km Squares, with about 2/3 of the surface is covered by mountains and hilly countryside dotted with cherry trees. The geographic situation limits the country’s agriculture and leads to a high-price-rental and composed space condition of real estate in most of the major cities. The capital is Seoul, with is located in the north part of the country, with an increasing population of 10,349,312 in 2016.
Due to the special geographic situation, South Korea highly relies on import. South Korea imports $639Billion in total goods & services and exports$728Billon. Net exports indicate a trade surplus of $89.2B, which may lead to an economic development but in the meantime, it may result to higher prices and a devalued South Korean Won. The charts below show the percentage of import and export in South Korea’s GDP:
By 2013, the South Korea generated $3.2 billion, which if of 7.5% of the Asia–Pacific office services and supplies market geography segmentation. The table listed below is the entire Asia-Pacific market in office services and supplies market geography segmentation:
From the table we can see that even with a much larger population, India couldn’t exceed South Korea too much neither in market shares nor in quantities. And this table demonstrated that South Korea had the potential market that we can explore.
North Korea’s economy is very different then the United States’ economy. Even though one dollar in American money doesn’t seem much to us Americans, it is worth nine-hundred dollars in their currency. North Korea’s main sources of income are military products, machine building, electrical power, chemicals, mining, metallurgy, textiles, food processing and tourism. North Korea’s overall condition of the economy is not good.
There are many similarities and differences in area size, population, and weather between Texas and South Korea. Texas population, weather, housing, and South Korean population, weather, housing is similar as they both have a large population, has all 4 seasons, and housing for its population. However, Texas has a smaller population, larger land mass, different weather from east to west and more spread out housing for its population. Whereas, South Korea has a larger population, smaller land mass, distinct weather and smaller, closer together housing for its
South Korea and the United States have different ideas on a lot of things. Looking into South Korea’s way of life puts a different perspective on how someone across the world lives their life a little differently than me, even though they could be in the same financial state. My research will look at the comparison of their family and social life, Government, Religion, education, economy and health care,and how it differs from the U.S. The U.S. Population is 318.9 million and South Korea’s 50.22 million. The life expectancy in South Korea is 81.37 years old, and The US doesn’t differ much with it being 78.74 years old. There is a lot less free time in South Korea with people working an average of 2071 hours and here an average of 1788 hours. The unemployment rate there is also a lot smaller than here with there being all kinds of jobs for any level of work experience. South Korea has gone through a great economic rise in the last 50 years going from one of the poorest countries to the fifteenth largest economies.
The geographic market with the largest population will result in the largest demand for your products.
These measures were introduced as there were extremely high taxes in South Korea, which widened disparity made many people suffer. South Korea’s economic success was a result of a competitive education system and a highly skilled and motivated workforce. In the 1970s and 1980s, South Korea became the leading producer of ships, one of the major ship building countries being Hyundai but this industry began to decline in the mid-1980s as a result of the oil glut and world-wide recession. However, South Korea is once again the world’s most dominant ship builder with a 50.6% share in the global shipping market as of 2008. Construction has also been an important in the South Korean export industry since 1960s and remains to be a critical source of foreign currency. By 1981, overseas projects, mostly in the Middle-East accounted for 60% of the work undertaken by South Korean construction companies. South Korea’s Samsung C&T Corporation also built many remarkable buildings such as the Petronas Towers and Burj Khalifa. During the 1960s, South Korea was extremely dependent on the U.S.A to supply its armed forced but after President Nixon’s policy of Vietnamization was removed in the 1970s, South Korea began to manufacture many of its own weapons. In 2010, South Korea’s defence exports were $1.5 billion. South Korea’s remarkable technological advancement and
As well as the fact that their trade deficit is 4,899 USD millions, with a reasonable interest rate and inflation of 1.8% economically they are doing quite well when being compared to the U.S. As a matter of fact their inflation rate is not the same but with-in the same range for most years throughout the last 10 years. (Trading Economics, South Korean Balance of Trade, n.d) (Aneki.com, Ranking and Records, United States vs. Korea South) (Inflation.eu, Worldwide Inflation Data, Inflation South Korea 2012, n.d) (Global Rates Com, Fed Federal Funds Rate, American Central Bank’s Interest rate, n.d) (UN Data. A World of Information, Per Capita GDP at Current Prices USD, South Korea) (Index Mundi, Unemployment Rate South Korea, Historical Data Graphs per year) (U.S. Inflation Calculator, Current U.S. Inflation Rate 2003-2013,) (Inflation.eu, World Wide Inflation Data, Historical Inflation south Koreas – CPI Inflation)
Following the Korean War and the rebuilding of their societies, both North Korea and South Korea’s economies have depreciated and fluctuated. With their different economic systems, one using the military and the other using trade, they both have received different results.
Korea covers a land area of 99,392km (squared) and has a population of approximately 50 million people. Korea’s economy is listed as Asia’s fourth largest and the world’s 15th largest. It is the planet’s most densely populated country with 400 people per square km mainly due to the nearly 70% of uninhabitable mountainous regions. The largest cities are Busan (5.5 million inhabitants), Seoul (11.6 million), Daegu (4.0 million), Gwangju (2.9 million), Incheon (5.4 million) and Daejeon (2.9 million). Rapid urban growth has resulted in various problems for South Korea including housing. High-rise apartments were constructed in order to help alleviate housing shortages.
They targeted specific industries for development and the first were textiles and light manufacturing then to iron, steel, and chemicals(Yu, Lew). By joining the “Organisation for Economic Co-operation and Development”(Yu, Lew) to advance to the next level of economic growth(Yu, Lew). South Korea obtained all parameters; political, military, and economic from the U.S and recovered from the Asian financial crisis in 1997. On the other hand, North Korea developed a government having a highly centralized political system. North Korea developed into the most isolated and controlled state showing no sign of both political and economic
The Korean peninsula extends about 1,100 km from the southern part of the Asian mainland and South Korea occupies the southern portion with a total area of about 99,000 square kilometers (Soh, n.d.). Although most of this area is mountainous and sparsely populated, approximately 30% of the total land area of South Korea is flat enough for agricultural and urban development. Located in the northwestern part of the country, Seoul, the capital of South Korea, is a metropolis home to more than ten million residents. Seoul is a city full of culture and history as Soh (n.d.) states “The palaces, shrines, and other vestiges of the Choson Dynasty are still prominent features of the city north of the Han River, serving as major tourist attractions”. There are four general regions in South Korea: the broad basin of the Nakdong River dominates the southeast; the southwest has mountains and valleys; the west has coastal plains, river basins, and rolling hills; and the east has high mountain ranges and narrow coastal plains (Geography and climate, 2012). The Yellow Sea and the East China Sea border the western and southern coasts, respectively, and contain about three thousand islands which are mostly small and uninhabited. At the end of World War II, the United States of America and the Soviet Union established the border between South Korea and North Korea at the 38th Parallel (Soh, n.d.). The Military Demarcation Line replaced this boundary in 1953 to bring a cease-fire to the
"South Korea is a country with a population of 50,924,172 and counting" ("The World Factbook: KOREA, SOUTH"). It is a nation that has been the center of many tug-of-wars. It is a nation that has had to fight in order to survive independent. Years ago, no one thought much of this country. So what is it about this little place now, that sets it apart and breaks it out of the mold of just another Asian country? Though South Korea may be a small country, the style of cuisine, community culture, and generosity are just
This amazing economic transformation of South Korea has made present-day developing and under developed nations in the
South Korea is one of the most homogeneous countries in the world, in which it has its own culture, language, and customs that are different from other Asian countries. In South Korea, the citizens greatly value hard work, filial piety, and humility in their daily lives. South Koreans are very proud people in which they pride themselves in their traditional culture and their financial success.
At the end of World War II, Korea was a poor former agricultural colony of Japan. But the rapid growth of Korea’s industrial economy has been remarkable. The economy of South Korea is now the third-largest in Asia and the 13th largest in the world by GDP as of 2007. To trace back the economic development of South Korea, the former president Park Chung-Hee played a pivotal role, and was credited for shifting its focus to export-oriented favoring a few large conglomerates. Unlike his predecessors, Park showed a strong commitment to economic development, believing good economic performance as a primary means for enhancing his political legitimacy. Under the President Park Chung-Hee’s era, the government played a dominating role in a
The information in the table highlights the impact of Asian foreign markets and the growing. China and Japan have been indifferently on the top position and has seen to takeover Unites States in the years stated (dfat.gov.au., 2016). There is no percentage, so the drawback lies in accurate comparison between countries amongst the distribution of export markets.