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German Automobile Industry

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Abstract The main content of the essay concerns the German automobile industry. Combining with Porter’s diamond theory, the competitiveness of this sector is analyzed in detail. The essay is divided into two sections. In section one there is a brief outline for the German automobile industry regarding diverse factors in production, employment, export and innovation. In section two, the specific analyses for the German automobile manufacturing in terms of determinants of the diamond theory is illustrated explicitly. Furthermore, it is imperative to explain the European economic background concerning policy, market, labor force, technology and infrastructure. Finally, the influence of cultural function is illuminated with respect to the …show more content…

Section Two According to the “Diamond Model” created by Michael Porter (1998, p. 1), the competitiveness of a nation has dominated the advancement of the entire country. As stated by Porter (1998), “the only meaningful concept of competitiveness at the national level is national productivity.” (Porter, 1998, p.6) Germany is a typical example in this aspect. It is reported that Germany has the third largest economy and car manufacturing turnover all over the world (EUROPA, 1995). To illustrate its competitiveness in combination with the “diamond” theory, the nation’s advantages are clarified. The “Diamond Model” by Michael Porter The competitiveness of a particular nation in one industry is determined by four basic factors according to the “Diamond Model”. The four elements are as follows (Porter, 1998, p.71): 1. Factor conditions: Qualified workforce, infrastructure, natural resource, etc. which are considered as basic factors of production in a country. 2. Demand Conditions: The home demand for the industrial products or services. 3. Related and supporting industries: The suppliers and related industries in the nation. 4. Firm strategy, structure, and rivalry: The method by which the firms are created in the nation in terms of the structures, organizations, management, and domestic rivalry. Furthermore, there are two determining parts of the Diamond­—chance and government (Porter,

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