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Porter's Diamond Model vs Indian Software

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Deanna Horwitz Business 624 September 15, 2011 Porter’s Diamond of National Advantage and How it Decribes the Success of the Indian Software Industry In the article “The Competitive Advantage of Nations” Michael Porter describes a diamond shaped relationship of forces that define a country’s potential for being competitive in a specified industry. The four points on the diamond representing the different forces are: factor conditions; demand conditions; firm strategy, structure and rivalry; and related and supporting industries. According to Porter, the four points apply pressure to each other resulting in a national …show more content…

The technology educational system in India is superb and continues to supply the software development industry with almost limitless talent. The relationship between the points on the diamond is to apply pressure in each connecting point. So, each point on the diamond is depending on pressure from the other points. For example, factor disadvantages will not lead firms to innovate unless there is sufficient rivalry. The diamond is also a reinforcing system. A high level of rivalry often leads to the formation of unique specialized factors. The Indian software industry developed standards for programming that allowed programmers to write software independent of their familiarity with the hardware. Porter defines governments role in the model to encourage companies to raise their performance by enforcing strict product standards. Many of the Indian software companies have achieved quality standards such as ISO 9000 and CMM certification, both international standards. The government should also, according to him, stimulate early demand for advanced products and stimulate local rivalry by limiting direct cooperation and enforcing anti-trust regulations. The Indian government followed these steps of encouraging demand for software at a crucial point in the infancy of software development and has increased pressure on software pirating. The major threats to the Indian Software Industry are

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