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Google, Inc. : Analysis Essay

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Google, Inc. Introduction
Google, Inc. is a global technology company that concentrates on the improvisation of the connection between users and information. The mission of Google, Inc. is to organize the world’s information and make it universally useful and accessible. (Google, 2015) The three primary constituents of Google, Inc. are the users, advertisers, content providers, and the Google Network members. (United States Securities and Exchange Commission, 2008, pp 38) Google, Inc. is a leader within the industry that primarily focuses on the production of advertising, operating systems, platforms, enterprise, and hardware. The company has an extensive acquisition registry of application software and informative technological service companies that have been acquired over the last five years. . (Elliot, 2015) These companies have added to the vast database of information and users ensuring Google, Inc leads in the industry as the largest search engine. Globally, Google, Inc. also provides versatility in its products and services in over fifty countries and in more than 100 languages. A central focus of Google’s delivery to the industry is leading in investor returns by making innovation the focal point for all operations. Innovation partnered with advertising is what makes individuals gravitate towards Google. Google is the leading search engine worldwide and has more than three billion searches per day. (Efrati, 2012)

SWOT Analysis

Strengths

• Search Engine

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