Gotenna: Getting Lost Without Losing Service . Going Off

• Establish the product’s price. The Watch Phone was launched in Europe for US$1,290.00 with a mandatory signing of a 12- to 24-month carrier contract. LG successfully re-branded its position as a higher-end manufacturer for home electronics. This would permit the product to be priced as high as or higher than the Apple iPhone’s introduction in to Canada. The cost to purchase the BlackBerry Tour is CAD$700 and Verizon’s 2-year contract reduces this to CAD$200. The Apple iPhone launched with a price of CAD$223.00 based on a mandatory 3 year contract with Rogers/Fido, and no outright purchase option. The LG Watch Phone will be launched with a skimming strategy enhancing it as a quality item, garnering exclusivity and prestige.

It is crazy to think of how much we depend on technology, but could we survive without it? In the excerpt “Look Who’s Talking”, the author visits an Amish settlement where he interviews them. One Amish man concludes, “Connecting to the electric lines would make too many things too easy. Pretty soon, people would start plugging in radios and televisions, and that’s like a hot line to the modern world. We use batteries and generators because you can use the batteries for only a short time and because you have to fuel and maintain the generator yourself. It’s a way of controlling our use of electricity” (Rheingold 149). The Amish people have learned to slowly adapt to change and are still using technology from the 20th century. Society can learn a lot from the Amish in regards to our dependency on technology and how it is causing a blur to what we actually need to

The type of product the company will offer is a bracelet called Life Alert band. The characteristics of this device are size and the ease of use along with a lifetime guarantee. The Life Alert band is light and portable that no one will even know it’s on his or her wrist. It’s the size of a thick rubber band and comes in different wrist sizes. It has one easy to access button with an emergency icon that only needs to be pushed once to alert the Life Alert call center in the event of an emergency. The bracelet has several hidden sensors that monitor a person’s

Now, I have 10 minutes to make you realise it’s sad that this is what life has come to. We all do it, and there is no doubt about that. If you’ve checked your phone at the table, on a date, took more photos of your Unicorn Frappuccino than enjoying the moment with the person you're there with, you my friend, are like all of us. In fact, it has been an issue long prophesied by American author, Ray Bradbury, in his thought-provoking book, ‘Fahrenheit 451’. While this dystopian novel was written 64 years ago, I still find myself gasping at the relevance to our society today. We are so disconnected from real people, and it’s like we don't even care. Why is it that when the wifi fails we are suddenly so consumed by trying to make sure we get back online to ‘connect’ with our 1000 followers or friends, but when

I’m from Newfoundland, the chilly rock that’s best known for being closest to where the Titanic sank. However, it’s also the place where Guglielmo Marconi received the first transatlantic wireless signal from Europe, at Signal Hill, in St. John's Newfoundland. As a child, when I would return to visit family, running around atop Signal Hill and playing in the heavy winds was a favorite pastime. Marconi’s story meant nothing to me. Who cared about some guy with a wire and a kite who sent messages through tapping noises? However, as a college-bound student increasingly interested in communications technology, I can see how integral it was to the development of communications for remote and isolated areas.

As we cruised south and west phone service began to be patchy and then suddenly dropped altogether. I wasn’t sure if it was due to the distance from land or the distance from civilization. We were cruising along the outside of Everglades National Park and the water is very shallow along there so we had to go a long way out. It is good to know there are places in our great nation that are still beyond technology and its influence, however cell service is a safety net. I guess I had come to count on that safety net more than I realized, because when it was gone, I felt the isolation and the vague sense of “what if something goes wrong”.

Could you imagine going a day without your phone? How about a week? Imagine months on end with no communication with the outside world. This was a commonality for Basque sheepherders in Idaho throughout the twentieth century.

Technology has changed the course of history. In fact, technology has done so much for Mankind like communication, health, and much more. The world has adapted and has gotten used to technology so much mankind now rely on it. St. John Mandel realized this and thought what if there was a world that went dark. St. John Mandel’s book (Station Eleven) grabs the readers attention by putting the reader in the mindset of having no technology, a deadly virus killing off people and what it would be like if the whole world went off the grid.

To establish our presence in retail stores this alternative opts to give the necessary 35% margin to the retailer and a 20% to the wholesaler. The wholesaler realizes a lower margin due to them supplying multiple locations, thus having more products pass through their locations. The unit break even volume is slightly higher then what may be achievable at first entrance but, since our marketing promotional mix is quite extensive we should be able to capitalize on gaining consumers that are just entering into the market. This marketing mix will slowly taper off as our products become more popular thus reducing costs and creating a more reasonable unit break-even volume. Our promotional mix includes all the TV sponsorships suggested, all of the consumer shows (utilizing the bigger 10 x 30 foot booth) and the three step merchandising plan. These three big promotions should give us exposure to approximately 1.7 million people reached, not including the merchandising (variable). The total cost of our promotions is $768,677.00. To get the product on the shelves we will use the warehouse distribution method. It will cost more to distribute this way in the short run but in the long run it may prove crucial to eliminating the problem of stocking shelves when SSP gbecomes popular.

In the article titled “The Pointlessness of Unplugging,” by Casey N. Cep argues the worthlessness of unplugging from technology. He goes on to explore and share with the reader several reasons people like to unplug while using “The Fifth annual National Day of Unplugging” as the focal point. He explains how anxious everyone has become because of the pace technology progressed by saying “How quickly the digital age turned into the age of technological anxiety” (Cep, 2014, para 3). He then states statistics backing his opinions on why he believes the idea that online connections aren’t authentic is false. The author then shares a story on missing the news of his grandmothers death directly related to him unplugging from technology. Cep’s article has several great points all in which I agree with completely. To evolve as a species we need to learn to not fear the unknown but to embrace it and learn from it as we go, not shut it down before it has a chance. As an American what would the country look like if we all unplugged? I hope the country has watched their fair share of post-apocalyptic movies because that’s where we all would be if technology was suddenly ripped away from our hands.

First West’s marketing strategy is based on a positioning of product differentiation in the prepaid market. The Dashband is an excellent fit for commuters on the go, runners, hikers,technological enthusiasts and even those who have issues with point of sale terminal pads. Our primary consumer target market are millennials who are comfortable with new technology. Our secondary consumer target market is generation X. Each of the four marketing-mix strategies conveys First West's differentiation to the target market segments identified above.

“We always keep on pace with the demand of our end customers, delight them through continuing maintain a close relationship between manufacturing, ongoing Research and Development as well as working closely with supply chain and outsourcing partners, to provide cost-effective, high-quality Smart phone, wireless devices and software to our customers, internationally. Constant Training and Development program and strong culture practices are held to motivate the employees, also, to ensure infinite innovation and creation come out from them. Most importantly, offer attractive

The Markstrat world has a population of 250 million people. Through Year 4, the Sonite market consisted of 1.67 million people with an expected growth rate of 53% over the next five years. In order to meet the needs of consumers in the larger growing segments, Company U has developed two products in the Sonite market: SUSI and SULI. SUSI is the lower quality offering, marketed towards Singles and Others who are the most price-sensitive. Others and Singles are projected to have the highest growth rates over the next five years, at 98% and 86% respectively. This is Company U’s target market for SUSI and sales are forecasted to almost double in each segment through Year 10 (Table 1 and Chart 1). SULI is the high quality electronic offering, distributed primarily to Professionals and High Earners who are driven by performance and convenience. Market Share for both Professionals and another market segment, Buffs, are expected to decline through Year 10. The Vodite market currently consists of approximately 200,000 people with an expected growth of 200% through Year 10. The Followers segment of the Vodite market is projected to have the largest growth over the next five years at over 3300%. Company U introduced a Vodite, VUGO, in Year 5 to initially target the Early Adopters segment in turn creating a strong foundation to penetrate the Followers segment through Year 10 with predicted long term sales growth of 17%.

We are born into this world with a need to attach to other humans. Loneliness is something we try combat and we every go as far as to surround ourselves with mindless people just to flee the solitude. With attachment comes love, an exposed wounds to the elements. Undying care is projected on to family or friends or lovers. The fear of loneliness paired with the loss of love can cause one to want the world to cease. In W. H. Auden’s Stop All the Clocks, Cut Off the Telephone paints a picture of requested seclusion.

This means the demand is lesser but the competition is stronger. If Bella India wants to develop a new product for a new market, I suggest they focus their investment on the product segment that is growing and competition is smaller. Among the growing product segment, I think 6/12-channel is the potential segment to develop because its projected growth is the biggest and by 2017, it will be almost 3 times bigger than it is now (2010). And there are only 4 main players and market share is almost equally spread on 3 of them. This may imply that their products are similar in function and pricing. With Bella team’s innovative design of mobile connectivity which also gives their new product advantage to compete with these 6/12-channel main market players.