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Great Eastern Toys

Satisfactory Essays

Case Study “Great Eastern Toys” Designer Dolls’ Project – How to evaluate? Within the scope of Finance course, we are asked to apply our acquired knowledge in the analysis of the case study “Great Eastern Toys”, in order to build a solid decision concerning whether a new project should be taken or not by this firm. As a brief explanation, Great Eastern Toys firm is planning to extend its existing product line of plastic dolls by entering the market for designer dolls. Several studies were undertaken in order to estimate future cash flows of this project. After this step, the firm has to evaluate the project based on the information given by those studies. If so, which path should the firm follow as a means to reach a conclusion of …show more content…

To calculate them, first we have to subtract tax from income (income tax is 16% for Hong Kong companies), using depreciation as a tax shield, and afterwards we add depreciation back and subtract erosion (erosion is not taxable; it merely reduces after tax operating cash flow by HK$600.000 as indicated by Robert Ho). We computed Depreciation, Income before Tax, Taxes and Income after Tax, using the following formulas: • Depreciation= New equipment cost/(years of life of equipment)= =16.000.000/5= =3.200.000 We considered, for this calculation, the data on new equipment costs (HK$16.000.000) and the fact that the firm uses straight-line depreciation for computing operating earnings (which means that the value of the depreciation per year is constant and is during the life of the machine, in this case, is 5 years). • Income Before Tax=Sales Revenue-Operating Costs-Depreciation=

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