Gym Essay

Although fitness centers and gyms may appear to be a place to break a sweat and work out with the intention of not being seen without makeup and in grungy clothes, this may not be the case, in particular when it comes to college gyms. Contrary to the findings Tamara L. Black displayed in her dissertation for the degree Doctor of Philosophy in Sociology from the University of California in Los Angeles, in which she depicts the situation of the classical fitness center as exercise dominated, after

place they can go to stay active and fit. Some examples of these varying gyms are LA fitness, Lifetime Fitness, and Cardinal Fitness. Each club has something different that they specialize in. As much as that is a good quality, some people have trouble choosing what the best gym is for them because they have to choose a quality each health club specializes in over all other clubs. Cardinal Fitness is a very self-advocated gym. Their hours

WWW.IBISWORLD.COM Gym,Health&FitnessClubsintheUS June 2011 1 Working out: Business will stay strong as demand from health-conscious consumers grows IBISWorld Industry Report 71394 Gym, Health & Fitness Clubs in the US June2011 2 AboutthisIndustry 2 2 2 2 Industry Definition Main Activities Similar Industries Additional Resources 16 International Trade 17 Business Locations TaylorHamilton 30 KeyStatistics 30 Industry Data 30 Annual Change 30 Key Ratios 19

This essay will be examining how Fitness First uses marketing, finance and human resource management to continually be an effective and sustainable sports organisation. Fitness First is the largest gym, health and fitness group in the world with more than 1.5 million members and over 550 fitness clubs. (www.fitnessfirst.co.uk, 2009) The Chartered Institute of Marketing defines marketing as “…the management process which identifies, anticipates and supplies customer requirements efficiently

strain to survive (O 'Brien et al 2015). The fitness and sports is a global social phenomenon, recognized by all. It is clearly growing from a few years worldwide, especially in Europe, America and Asia, comprising all sport activities carried out in gyms. From one point of view it is comparable to the process of hatching and development of modern sport in the 2nd half of the twentieth century.

an easy access to the car park. Launched back in 2009, the Keysborough gym expands over two levels and now offers the experience to improve the customers’ health and motivation. The Re-Creation Health Clubs renovations are now complete bringing a new Keysborough gym with a fresh new design, a new attitude to fitness and sets a new standard for health and fitness in the community. Complete with an incipient plenarily equipped gym, pristinely incipient state of the art cardio equipment, with three group

Project Proposal e-Learning: Use of Gym Equipment Client: Health and Fitness Gymnasium NSW Tafe's Randwick Campus Client Contact: John Smith Project Manager: John Klyza Project Start Date: 22 July 2008 Projected Finish Date: 02 December 2008 John Klyza 8/15/2008 Table of Contents Executive Summary 1.0 Introduction 1.1 Project Description 1.2 Project Objectives 1.3 Target Audience 2.0 Concept and Ideas 2.1 User interface 3.0 Proposed Work Schedule 4.0 Recommendations References i 1 2 2 3 3 4

c. Service d. Financial Information e. Future Plans 2. Description of the Business f. Nature of the Business g. Target Market h. How Product/Services Meet Needs 3. Competitive Analysis i. CrossFit Gyms j. Other Gyms 4. Industry Description and Outlook 5. Marketing Plan k. Market Penetration Strategy l. Growth Strategy m. Communication Strategy 6. Financial Plan n. Start-Up Costs o. Continual Costs p. Revenue

exchange for a membership fees Gyms are distinguished through the size of the gym or training specialties that are developed for a niche market within the fitness industry The other traditional way of distinguishing gyms is through membership fees Fitness industry trends: Specialty training facilities are one way of distinguishing other gyms from another Gyms have been transformed into specialty training facilities for sports teams or professional sportsmen and sportswomen Gyms and fitness centers have

Creating a safe workout environment for members goes hand-in-hand with personal comfort. Advances in green, environmentally friendly products, such as low-VOC paints and high-efficiency HVAC systems, have allowed gym owners to incorporate these into their design while enhancing their members’ experiences. Research on the feasibility in terms of design capacity and cost-effectiveness of these systems is the first step in the implementation process. As for the process