Case Study: GM: Downsizing the Hummer Course Title: Marketing Strategy Situation analysis: When you think power or tough, think hummer; when you see yourself as a giant or a knight, ride a Hummer. These two sentences can be summarized the essence of what AM general and General Motors Corporation worked for. Am general’s was created Humvee in 1979 which is an acronym for the formal designation “High Mobility Multipurpose Wheeled Vehicle (HMMWV). General Motors Corporation and its subsidiaries engage