Happiness In A Can Analysis

Let us start by exploring what made Coke’s commercial such an emotional appeal in the first place. This ad is absolutely stuffed with emotional moments. The commercial starts off by showing a clearly injured Mean Joe limping through the tunnel of a stadium. Viewers are immediately drawn in by curiosity. “What’s wrong with Mean Joe?”, they wonder. A curious audience is one that is sure to pay close attention to the rest of the advertisement. This also works towards the pathos of the commercial by invoking worry in the audience. Next, we see a child walking behind Mean Joe and holding a bottle of Coke. This is also a very intentional use of pathos. A small child holding the Coke is much more emotional and entertaining than a thirty-year-old man would be. The kid then asks Mean Joe if he needs any help and tells him that he thinks he’s “the best ever.” Coke clearly used pathos here to make the audience adore the child and see him as cute. Mean Joe responds with a

A second issue with this ad is the belief that it had any of the characteristics to support a viral campaign. The message fails to provide any social value as the consumer doesn’t learn anything new or exciting about the product or the brand, and the ad fails at giving any chance or reason for engagement. Everyone understands Sodastream and

The display of logos throughout the commercial seems in some way sarcastic. Pepsi Cola’s chain reaction, showed in the commercial, was very complex and complicated.

According to Interbrand, Coca-Cola is the most valued brand in the world. Coca-Cola has good sales performance because it attaches great importance to its products’ advertisements. It placed advertisements in magazines, on TV, in websites, and on street signs. In China, the Coca-Cola Company hired a number of well-known Chinese movie stars and athletes to make commercials for Coke. Coke is a great drink for summer because it is thirst quenching and cool. One of the short commercials was very impressive. A group of teenagers was running on the street, and they were sweating hard. Everyone was tired and thirsty. At this time, a van with a Coca-Cola logo passed by. They recovered their energy by drinking Coke. The whole advertisement focused on the teenagers’ athletic bodies and their expressions of enjoyment. This advertisement showed the advantages of Coke, which are the wonderful taste and the cool refreshment; however, it did not show the disadvantages of Coke including high amounts of sugar, caffeine, and chemical additives. After watching the commercial, people have the desire to buy Coke. As Machiavelli advised, The Coca Cola Company is using cunning to trick customers into drinking their soft drinks by showing only the positive aspects of Coca Cola.

Immediately, Lewis expand his answer “they meant to pursue happiness by all lawful means” (229). Lewis proclaim on marriage’s happiness once you get marriage you are not enabled to pursues happiness with someone else. Your happiness should derive from you partner. In the same way, Lewis describe on the book, “Mr. A.’s “right” to desert his wife is one of “sexual morality” (230). On the other hand, Lama claim that sex only brings pleasure not full happiness because is only for a moment and later is gone.

More specifically pathos through the use of humor. The commercial starts out with Jeff Goldblum's’ character “Brad Bellflower” sitting down on a piano bench attached to a piano and beginning to be lifted up by a crane while a choir sings “Movin On Up” and moves boxes into the apartments in the building. “Movin On Up” is a very upbeat song and one can’t help but smile as the commercial goes on. Jeff rises up past multiple apartments while the tenants look at him in disbelief, all the while the choir still singing and moving things into the apartments. Once Jeff reaches the top of the building, he says “Wait, wait a minute is that George and Weezy?” The main characters in the TV show “The Jeffersons” were named George and Weezie, so if the viewer is familiar with the show, they will think it is them. However, the camera cuts to the rooftop and reveals it to actually be Lil Wayne (Weezy) and George Washington. They then make more references to the show, and then the commercial ends with Lil Wayne saying “And don’t forget about my signature apple pie!” The choir then sings the lyrics “We finally got a piece of the pie!” Clearly this advertisement makes use of pathos through humor, as the viewer most likely can’t help but chuckling a few times

Lazy fall days, colorful leaves, cooler weather, birds singing, frogs croaking, crickets chirping, relaxing to the sounds of the outdoors. Waves of water crashing upon each other, fishing, telling stories around a campfire, making s’mores, memories with family and friends; this is what happiness is to me. Happiness is in the eye of the beholder, what brings happiness to one person may not bring happiness to another person. When I think of the word happiness, I think of descriptive words like Contentment, enjoyment, satisfaction, delightfulness, something that makes a person smile. I have always looked at the word happiness as a feeling, an action, never have I thought of happiness as an overall affect. However, it is a proven fact, that happiness can affect the over-all health and longevity of human life. Happy people live longer than those that are lonely, stressed, or depressed.

The advertisement for the Share-A-Coke campaign starts out with a girl going into a store and buying some Coca-Cola, and there is a look on the girls face that seems to look like she has an interest in the cashier. The same girl keeps going back to purchase more Cokes for herself and her friends or acquaintances. During this time all of her friends/acquaintances are having a joyful time and at the end of the commercial the girl finally invites the cashier outside by giving him a Coke with his assumed name on it just as he's closing the store doors. They turn the corner and everyone is there having a good time. Coca-Cola made a good campaign for share a coke by using pathos to get people to buy.

Recently, I read the book “The Happiness Trap” by Russ Harris and Bev Aisbett and at first I really hated the book. It was patronizing, belittling and used an excess amount of exclamation marks. It also said things such as “let your mind chatter away like a radio in the background” which I do not agree with at all. I think that you should always pay attention to your emotions and thoughts, and that dealing with them is much different than ignoring them. I overlooked this line, however and continued reading, and athough I didn’t like it at first, I tried to keep an open mind about the book, as the reviews were good and some of the lessons made sense. So I begrudgingly read through the book, trying to read it and get something useful out of it.

They would then find an interest in the advert and want the product despite them not knowing what it is, simply because the events in the advert made them chuckle. Also the sounds which are used throughout the advert are seen as humorous; instead of the characters using full sentences they use gestures or one word answers, the most distinctive word you hear in the advert is “milk”. However due to the tones of their voices as the word “milk” is repeated the whole way through the commercial children will remember this, so when shopping with their parents and they see milk they will remember the advert and opt for

Everything that has font on it is enlarged, so that the viewer can read it with ease and not have to wonder about what it is they are reading. There are very few small objects used in the commercial, but when they are used, the small objects are grouped together to create a point of visual interest. Around the point of visual interest, there is usually an enlarged version of the company logo, there are also people near those areas dancing, laughing, smiling, and having a good time. Within the commercial there is a small amount of pathos, with the lively dancing, people smiling, laughing and having a wonderful time. The pathos is effective because the entire commercial is happy, not just the people, not just the music, not just the colors in the background, but the entire commercial. The company did this so that when potential consumers see the soda in the store they will associate the product with

All around this picture there are people floating in the air around the city block. Most of them are floating in the sky above the buildings but some are at the level of the building roofs and even lower. There are some people all the way down at the bottom of the picture around the height of the streetlight. A few of the people in the picture are looking toward the sky as if to ask a question but most of them are going about their daily business. There is a wide variety of people depicted in the picture. Most of the people are businessmen and women that are dressed in suits, some are holding umbrellas and some are not, others are talking on a cell phone or reading a paper. Dispersed among these businessmen there are some construction personnel wearing hardhats, a teenager on a skateboard, a few students holding books or a backpack, a few characters that could be described as punks, and a women holding a baby. You could say that the author of this ad wanted to include people from

After watching the TedTalk speech “Less Stuff, More Happiness,” the author Graham Hills, begins his introduction by sitting in a box and asking a simple question “what’s in the box?” leading the audience to feel inquisitive about it. Consequently, he continues to understate that the box “must be important,” because he carries it with him everywhere he goes; he then proceeds to specify “he traveled with it, moved with it from apartment, to apartment…to apartment.” Apparently, his introduction delivered the goods, as the audience’s reaction was to laugh and applaud at his comment.

Coca-Cola is known for making millions of advertisements which are effective in their approaches and strategies to target an audience. Two genres of visual text which are seen often are billboards and video advertisements. In a billboard with the image of Santa Claus, he is drinking a coke inside of a snow globe with the words “Coca-Cola” and “Open Happiness” (Coke Billboard) on the right. The image is very simple and the text is easy to read. On the other hand, the commercial named “Share a Coke: Guess My Name | Coca-Cola Summer :30” includes some dialogue and very few text. The commercial was posted on Youtube and aired on television during the summer of 2017. The company Coca-Cola uses a variety of rhetorical strategies such as pathos, imagery, and repetition in order to sell their products. Although these genres of visual text are different in some ways, they both communicate the same message, which is to buy Coke.

Besides the connection between a coke and relationships, I saw this technique very ironic because in culture individuals create a symbolic meaning and message to certain objects. On the other hand, Coca-Cola used this technique to their own advantage to implicate a new type of culture that exists between their products and the humans with ethnicities, giving off an essence of wholeheartedness. The company is effectual in branding out more than others because it is effective in protecting social connections and creating a better community. For instance, they moved one step further than just having individual’s name on a coke by putting labels of happiness and family to evoke positive emotions to their consumers. Overall, I saw Coca-Cola’s unique advertising technique of appealing to emotions as being culturally-related since their label portrays individuality, an intrinsic atmosphere and symbolism.