Pathos Of The Gatorade Commercial

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A New Champion Since its release in 1979, the classic Coca-Cola commercial “Hey kid, catch!” featuring Mean Joe Greene has been a fan favorite and often referred to as one of the most memorable commercials of all time. However, I believe that a new champion in the world of sports commercials has arisen. The 2016 Gatorade commercial, “Let it Shine”, has what it takes to become one of the all-time greats in advertisement. Mean Joe has held the title for many years; but I believe it is time for a new king to be crowned. Let us start by exploring what made Coke’s commercial such an emotional appeal in the first place. This ad is absolutely stuffed with emotional moments. The commercial starts off by showing a clearly injured Mean Joe limping through the tunnel of a stadium. Viewers are immediately drawn in by curiosity. “What’s wrong with Mean Joe?”, they wonder. A curious audience is one that is sure to pay close attention to the rest of the advertisement. This also works towards the pathos of the commercial by invoking worry in the audience. Next, we see a child walking behind Mean Joe and holding a bottle of Coke. This is also a very intentional use of pathos. A small child holding the Coke is much more emotional and entertaining than a thirty-year-old man would be. The kid then asks Mean Joe if he needs any help and tells him that he thinks he’s “the best ever.” Coke clearly used pathos here to make the audience adore the child and see him as cute. Mean Joe responds with a

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