Pathos Of The Gatorade Commercial

The second way in which this commercial uses pathos is through its use of families. Family is supposed to be people that you love and care about that want the best for you. They are supposed to be supportive and influence you to do positive things. To many people, family is the most important thing to them. So, when advertisements use them they attack the audience’s emotions. There were multiple families in the advertisement. There were families involved in the accident as well as a family who witnessed the car accident. All of their lives were changed over a text. The families having to go through this causes strong emotion for the audience. According to a study done by Aaker, “In advertising, warmth

The final and the strongest appeal in the advertisement is pathos, the appeal to emotions. Throughout the ad sick children are being shown and getting treated by a doctor or nurse. Showing the family and children laying down on beds who are being diagnosed for cancer. By showing these images the audience feels a sense of loss, fear, pain and grief, even though they do not personally know the children. Also, by not helping these children the audience might feel

While those clips are being shown, the song ‘In the Arms of an Angel’ by Sarah McLachlan is being played in the background. Slides with different statistics are being shown as well. The song “In the Arms of an Angel” is the major aspect of the commercial that really sets the tone. The tone of the song is depressing and gloomy but grabs the attention of the audience at the same time. The main point of the commercial is to convince the audience to “be an angel”, by saving the abused animals dying in the shelters. The song used is a perfect tool to convince the audience to be an angel and help the animals. Even though the music is a large part of setting the tone, the clips and pictures are equally as moving. Showing pictures of abused and suffering animals is a great way to get the audience’s attention and cause them to become sympathetic to the animals. Very few people in the world are unfazed when they see a video or picture of a helpless and suffering dog or cat. I looked at a lot of the related videos on YouTube and many of them are reaction videos. The videos show the audience’s reaction to the commercial. In more than 99 percent of the videos that I saw the viewer is in tears at the end. If a commercial that brings the audience to tears is not a perfect example of pathos then I don’t know what is.

is also a great example of pathos. Having a happy song in the background brings more to the commercial as a hard core rock song would change the entire mood of the commercial. The ethos in the commercial is the happy family dressed up in all the bottles. Heinz was smart when it came to choosing who would be wearing the costumes. If they would’ve chosen bearded old guys it would have changed the outlook of the commercial, but thankfully they used a happy family which is their main target audience. Logos, meaning logic, is having the dogs running in the field in the mountains.

In the fast paced world of today, advertisers have to keep up with the times. One of the best ways they do this is through the Got Milk ads. Milk is a part of everyday life and the advertisers for Milk show this through modern tactics and popular celebrities. By putting familiar faces on magazine ads and using interesting T.V. commercials, companies sell their products. The ways in which they sell the products is not by just stating that their product is good, they appeal to the human emotions, ethics and most of all what is logical. There are many ad campaigns out there that strongly target one area, such as your emotions, but the Got Milk advertisers campaign has all three of these factors.

The Charity: Water Campaign, the creators of this ad, utilize the three rhetorical appeals to promote donations for clean water. Pathos is the first rhetorical appeal the audience will see in the "Charity Water: Imagine" ad. Pathos is used to appeal to readers', or in this case viewers', emotions. There are many emotions the creators of this ad could manipulate but the main two seen here are compassion and fear.

Powerade and Gatorade are two very successful companies; in some ways, they?re alike and in other areas, they are very different. To compare and contrast these companies, we?re going to look at a television commercial advertising they?ve each produced. Each of these commercials involve basketball as their sporting backdrop, but more importantly, both commercials utilize the rhetorical triangle: Ethnos, Pathos, and Logic. These three things are used to persuade the audience.

The commercial had the power to make people feel emotions such as sadness, preoccupation, stress, and happiness. The first use of pathos occurs when the dog gets lost. Budweiser appealed to the emotional sensibility of their viewers. For example, when the dog had to face the wolf the audience could feel the stressful and fearful situation the poor dog was on. Since the dog had not done anything wrong, the audience viewed the puppy as a victim. Additionally, the commercial sets an emotional appeal through the music that is playing in the background. The song that is played is an acoustic cover of “I would walk 500 miles” by The Proclaimers. When the dog gets lost, the lyrics that are played are “...when I go out, yeah I know I am going to be the man that goes along with you” (0:20-0:30). This definitely goes along with the gloomy mood the commercial is trying to set at that moment because the dog is trying to go home. The story of this dog’s struggles and friendship was more effective than Budweiser just stating that beer can be shared with your friends. Budweiser used pathos to truly support their claim and did not use it as a distraction from the main issue, which is friendship and their

Gatorade is a company that has been making sports drinks since 1965. In 2001, they eventually branched off into making other sports nutrition products like energy drinks, energy bars, and nutrition shakes. Some of the company’s newest products include energy fruit chews. Gatorade advertisements reach millions of Americans every day, which undoubtedly increases their sales. My analysis will focus on a Gatorade ad featuring Dwayne Wade.

L’Oreal heavily utilizes pathos in its True Match Powder advertisement to generate sales. The company itself runs on an emotionally-charged slogan: buy L’Oreal “Because You’re Worth It”, so this comes as no surprise. Recently, many major makeup brands have been under heavy criticism because their products do not cater to a wide range of skintones - L’Oreal attempts to set themselves apart in this advertisement. They use pathos in the imagery on the advertisement, in the text throughout, and in their graphic art slogan on the bottom left.

For a regular human being who does not follow baseball, the man on the advertisement might seem like just another athlete. However, to someone that has come across the sport, the man on the advertisement will jolt their memory. The man in the advertisement looks very energetic and confident. There is a lot going on in this picture and it is shown on the man’s body. The ad just like every other Gatorade ad had their tagline, “Win From Within.” The tagline combined with the picture of Derek Jeter shows the audience that by consuming Gatorade, one can make sure that he or she is putting their body in the right condition to be successful.

The commercial starts out with Mean Joe Greene limping off the field from a well-played game. As he is heading towards the locker room he is followed by a young boy holding a coke bottle. The boy asks if he needs any help and Greene responds by saying no. This leaves the boy feeling sad because his favorite player just turned him down. But the kid persists by telling him he thinks he’s the best ever. Greene just responds yeah…sure. The boy then asks Greene if he wants his coke.

Obviously, this was the main attention got from this commercial. As what can be observed, the sportscaster who was previously preparing for his report was suddenly awe-struck by James' hoops and immediately made sure that his cameraman was capturing the moment on video. In this commercial of a sports drink, however, this appeal shows up in a way related to how a particular drink can actually give someone incomparable energy, that he or she may be able to do things seemingly impossible for other people to do – such as shooting 90-foot hoops like what James did in this commercial. People are always in need of attention. Without attention, people do not have ways on perceiving whether or not they are loved, cared for or appreciated. And though not in this extent, people also need attention in order to feel some sense of confidence. In a crowd, people who easily attract other people are usually those who are confident about how they look and act in public. But on the contrary, the people who easily consider themselves as wallflowers are usually left with very low self esteems since the lack of attention easily entails lack of appeal and can also be lack of significance. In this particular ad, the subject –Lebron James – was portrayed with so much significance and prominence. The attention of his co-players and literally the entire arena, even the sportscaster and the cameraman's

Of course, the Super Bowl can be considered the most watched television recording in American history. As a result of withholding the attention of such a vast audience, many commercials are showcased during the Super Bowl games, creating a commodity in which those commercials are watched more than the Super Bowl games themselves. A mass amount of viewers can unquestionably be beneficial to advertisers seeking to sell their products and services. However, benefits are not the only things these ads invoke, detriment can occur as well, as seen throughout history among a variety of television commercials. The Coca Cola commercial, displayed during Super Bowl XLVII, is one of the most recent commercials that has been scrutinized. The Coca Cola

Pathos is the main rhetorical device used throughout this commercial. Pathos is a quality that evokes emotions. It all begins with the puppy coming out from under the hay and the audience falling in love. Pathos is then used to tug on emotions when the puppy gets lost in the back of the truck. We soon see the emotion of the owner, but also the horse. Then we see the puppy all alone in the rain trying to take shelter. Towards the end, the puppy tries to find a home, but gets himself in trouble with the wolf. We then see the ending, we want, we see the puppy is saved and returns home to end the commercial with the owner enjoying a Budweiser. Throughout this commercial pathos creates a sense of happiness, pride, worry, and then happiness all over