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Harold A. Innis's The Bias Of Communication

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In recent times, the internet has become a major force in defining who we are, how we construct our individual selves and also how we physically relate with other people. This phenomenon supports Harold A. Innis’ belief that dominant media were defining for prior eras. Innis would likely be concerned about the internet’s focus on the written aspect, impermanence and its monopoly over individual thinking as Manuel Castells suggested that the internet enabled network individualism which could leave a society “potentially autistic” (Castells, 2001). However, unlike other forms of media, the internet offers a more personal means of communication. In the Bias of Communication, Innis argues that there ought to be a balance between the oral and the written discourse, yet as civilization progresses, this balance is uncertain, and is tipping in favour of written communication. There is a concern that writing is becoming increasingly pervasive with the presence …show more content…

Innis favours the internet’s orality due to the fact that individuals with very similar interests are now presented with the opportunity to create and express their beliefs, and establish new relationships and networks that disseminate the electronic mass media and its one- directedness. (Innis, 2008). The use of these social media sites such as Tumblr, Facebook, and Twitter have further led to the re- injection of their personal experiences, feelings, their individual worldviews, and their creative thoughts (Innis, 2008) into what was formally ‘mechanized’. Though the internet promotes personal relationships, it has provided an avenue for people to assume false identities on social networks such as

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