Harvard Business Review: Lady Gaga (B)

Lady Gaga entered the music scene in early 2008 and made big in 2009 with her album the The Fame Monster. Although many of the fans believe that Lady Gaga has a lot of talent, much of the success of her music career can be attributed to factors other than the music itself. In today's music environment, promotion of the music is a major factor that must be accompanying talent for an artist to be a success. Marketing has become one of the driving forces that can help an artist get there music in front of audiences and help them promote their music on a national level. Even though Gaga was an initial success and most of her shows were sold out, she still went bankrupt because of the expenses associated with the marketing budget.

Blonde Ambition: How the Similar Careers of Madonna and Britney Spears Created Two Different Pop Icons

Very few celebrities have the accomplishments, determination and global status of Beyoncé. She has the ability, resources and the means to appeal to a plethora of audiences. Here talent has had the ability to transcend generations. Although her main

Questioning the correlation of commercial success and true artistry began in the light of mainstream music. Mainstream music has been given a negative connotation due to the supposed lack of originality of the artists. Repetitive chord progressions and meaningless lyrics compose the majority of “mainstream music,” making each song sound like the next . Despite these patterns in music, artists still ventured outside of what was societally normal and created music that was unheard of. Despite the potential risks in being an individual in the music industry, several groups achieved high success and maintain the popularity in the present. Creativity and commercial success can definitely exist alongside one another, and this paper will prove that through the music of the Beatles, the performance styles of David Bowie, and the grunge movement in Seattle which was fueled by Nirvana.

Beyoncé Knowles Beyoncé Knowles has known since she was a child that she wanted to become a performer and devote her life to becoming a superstar. Her Grammy award winning songs, glamorous looks, and hip shaking dance moves that have made her so known throughout the world. Beyoncé has sold over 40 million albums and is famous around the world as a singer, dancer, but more so an actress recently. Dedication to improving herself as a person and to succeed have helped her become a star. While she achieved her success as a singer and dancer, fame has not made her life easier.

Gaga was inspired by her mother to be interested in fashion, which she now says is a major influence and integrated with her music.[18][205] Stylistically, Gaga has been compared to Leigh Bowery, Isabella Blow, and Cher;[206][207] she once commented that as a child, she absorbed Cher's fashion sense and made it her own.[207] She considers Donatella Versace her muse and the English fashion designer Alexander McQueen as an inspiration.[91][208] In turn, Versace calls Lady Gaga "the fresh Donatella".[209] Gaga has also been influenced by Princess Diana, whom she has admired since her

Many artist nowadays fight for the title of who is truly the queen b of music. Artists from Cher to Tina Turner who were both very big names in the 1980s. Now that music has evolved and different types of genres have become mainstream females in the music industry fight for the crown of being the most successful artist in the industry. Names like Rihanna, Lana Del Rey, and Taylor Swift have all gained so much popularity in the last few years but two of the female artist who have truly outdone themselves in the past decade were Lady Gaga and Beyoncé. Both have had such successful careers in a short period of time and both have really gained so much popularity. In the

However, her raw musical talent, beauty, passion and personality are most likely the tipping point for the scales of popularity. Her connection and devotion to her fans however are by far the most obvious achievement. They share letters of their often heartbreaking stories, calling her "Mother Monster" and expressions such as "Oh my Lady Gaga" have become popular in China for conveying surprise. She in turn, replies to the letters, wears the clothes fans craft for her and decorates her rooms with their arts and gifts. In the recording studio she is revered as one of the few artists of her generation to be so involved with the whole recording process. Knowing what the artist is doing and what the final recording is to sound like is often a multi-person job. However, Gaga shoulders the burden along with the rest of the members in the studio who applaud her efforts. She is not seeking attention, she knows that she has it. And with it she hopes to make the world a better

There have been multiple artists’ who have transcended and revolutionized rock n’ roll music in a social and economic phenomena. Throughout the late twentieth century, musicians’ astonished crowds and critics with their lyrical and melodic tunes: which led to a rise of prominence for rock in American culture. Many teens and adults round role models or shining examples that spoke for them, and filled their struggled lives with a sense of hope and relief. With super-stardom comes the inevitable aspects of monumental fame, extensive wealth, and pragmatic pleasures and sensations; on the other side of the spectrum, come the prolonged pressures to have a continuous amount of success and the tolls that touring take on the body. Along with that, comes

She knew she wanted to perform from an early age where she was constantly engaged in both dance and singing. Her career has spanned for almost two decades now and does not seem to be ending any time soon. Moreover, Beyoncé has received a multiple of awards, and has even sold more than one hundred million records globally. This has made Beyoncé one of the top-selling music producers of all time, an honor afforded to her by several sources including, “The Recording Industry Association of America (RIAA), The Observer, VH1, and Billboard. Her awards include 20 Grammy’s”

Lady Gaga, born Stefani Joanne Angelina Germanotta (born March 28 1986), is an American songwriter, singer, actress, philanthropist, dancer and fashion designer.

You can except a Beyoncé concert to be sold-out in any country, and she has managed to create an unforgettable reputation for herself in this industry. However, it is not just her songs nor her dance moves that bring her fame, it is also her character and public persona. In a way, Beyoncé is not just a superstar but a “symbol of female empowerment” not only through

Glamorously gaudy, this self-made post-modern diva, Lady Gaga was the first true millennial superstar. She seems to be stitched together from elements of Madonna, David Bowie, and Freddie Mercury. Mastering the constant connection of the internet era like no other, Gaga has generated countless mini-sensations through her style, her videos, and her music; cultivating a devoted audience she dubbed her "Little Monsters." However it’s hard to understand the end when you don’t know the beginning, so that’s where we’ll start.

Lady Gaga has become the most influential Pop music artist of our time. An artist's job is to take an image, be it through words or sound, lyrics or song; that explains what it's like to be alive at that time. What makes Lady Gaga's art so unique is that it captures the period we're in right now. Lady Gaga has in the last year and a half become a household name. Maybe you have heard one of her catchy tunes on the radio, and have had the lyrics stuck in your head all day. Perhaps you have seen one of her crazy outfits on TV. Whatever the case Lady Gaga has proven whether it be through music, or fashion that

4) Gaga’s launch as an artist up to 2009 was a success. Her talent and unique personality opened doors for her. Since it was hard to get new artist music on radio, Gaga began touring in small venues so as to gain popularity. She gained a huge fan base as well through optimizing social media cites and Gaga’s team organized some interviews with about 50 popular music bloggers. As a result the interviews reached