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Hegemonic Stereotypes

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Although videogames are an increasing area of academic interest and study, the gaming press, an influential paratext that contributes to the production of meaning in gaming culture, receives less attention. This research proposed the misogynistic attitudes and behaviours expressed during the controversial events of Gamergate in 2014 may be linked to videogame journalism propagating an ideology of hegemonic masculinity in gaming culture that has influenced its audience and ensured the expected ethical standards of journalistic content were not being adhered to. Framed by the theoretical principles of hegemonic masculinity and cultivation theory, and underpinned by the ethical responsibilities of journalists, an in depth content analysis of eight

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