Hermann Zapf's Describe The Palatino Typeface

The creation made by Max Miedinger and Eduard Hoffmann was originally titled Neue Haas Grotesk, but this title was changed in 1960 in an attempt to market it internationally. It has been even more successful since. Helvetica has since grown to be widely used and developed into several popular variants that are seen in many places. In fact, they have become

Frederic W. Goudy named this typeface Copperplate because from 1530 up to the 19th century copperplate engraving was a very popular technique to create illustrated material. Copperplate engraving consists of engraving or etching some type of design into a plate made of copper. He meant this typeface to be used by Linotype machines for the production of newspapers and many other types of printing and so it has AB and BC designations to help distinguish the difference between the capital letters and the small caps. It also has a numbering system that tells us the difference in weight and width of the typeface. The Copperplate typeface was first released by Goudy as a font family which contained many weights and variations. It was designed in all caps and small caps because it was meant to be used for headlines and header design, also for stationary and society printing.

In 1436 Johannes Gutenberg invented the Printing Press, which had a major impact on both the Renaissance and printing today, however there other movable type systems invented before Gutenberg’s Printing

In my opinion, this typeface is special because it was created for the Golden Cockerel Press in 1929. Eric received his well-deserved fame for designing typefaces for the company. It is a simple typeface if you ask me and it’s notably easy to read which is useful for quick and effortless attention and to capture the audience.

Each block was its own letter or character and it was very inefficient. This method of printing is known as movable type. This technique was used in Asia hundreds of years before Gutenberg. Gutenberg used a casting and metal alloy system to make movable type much more efficient.

Look around and what do you see? You see letters forming creative words on this page, on TV and magazines. These letters form words which can be read in such a particular way. The typography behind the design seeks for the readers attention. The typography in design is the unique personality that identifies the product or advertisement, similar to fashion. Typography visually gives more to the idea behind the design. It is a way to call out and be heard without making a sound. It combines elements in new ways with different themes and ideas. The idea of typography has not changed since it was first created. The late seventieth century and early eighteenth century, type designers work was laborious and they had very little

After researching one of my favorite typefaces I decided to do it on Paul Renner who has had an impact on typography. Paul Renner was a well-known typeface designer. He was born August 9, 1879 in Wernigerode, Germany and died April 25, 1956 in Hodingen, Germany. He was also a graphic artist, type designer, a typographer and a remarkable painter and teacher. One of his most popular typefaces he designed is called Futura. The Futura typeface was one of the most successful and most used type of the twentieth century. Renner attended a Gymnasium, a secondary school where he studied humanities. Students that studied Greek and Latin for nine years which was what Renner did provided students with a ticket to higher education. What he chose after

They created type faces that we use now that well known. One is my favorite which is for one of my favorites which is Hoefler Text, Archer, Requiem, and the very well known Gotham. There type has been found in very famous advertisements such as the Obama campaign which used Gotham, the Apple Macintosh, and museums such as the Whitney and Guggenheim. This is a very important type foundry due to the these are one of the types that been around for

He gave letters shape based on Roman type, with strong upward strokes, contrasting modulation between thick and thin curves. His type was modern to the eye and pioneered a completely new style adding wide margins and leading between each line. His style influenced that of Bondoni and Didot His type faces introduced the modern, pseudoclassical style, with level serifs and with emphasis on the contrast of light and heavy lines. This style influenced that of the Didot family in France and that of Bodoni in Italy. Books printed by Baskerville are typically large, with wide margins, made with excellent paper and ink.Baskerville type has been revived, its clarity and balance making it a good type for continuous reading. His type is still popular and used

The press which Gutenberg created was also thought have to adapted from a wine press machine “these contraption are wine presses, Alan May thinks that Gutenberg’s press evolved from machines like these.”[10] There is a big wooden thread which generates all the power and then needs a counter thread that will guide it down and that had to be craved out by hand. “This ingenious device uses these wooden pegs to guide the thread on its journey, meanwhile a set of cutters at the other end carve the counter thread through the solid wooden block”[11] An image drawn by Albrecht Durer roughly sixty to seventy years after Gutenberg made his press. This illustration shows that the legs of the press come forward away from the press where as presses today has legs that keep the press centered. Gutenberg used an isolated area to build and use his press so people don’t come and steal it “No-one knows exactly where his workshop was, but it must have been somewhere near here. He'd chosen a secluded base to protect himself from the threat of industrial espionage.”[12] To get his required font he went to the guild of gold smiths and met a man called Hans Dunne. Together they made a breakthrough that helped Gutenberg make his movable type “a master copy of the letter we want to reproduce. After we've transferred its outline onto the tip of this steel bar, it has to be carved by hand

Trajan harmonizes poorly with most body text typefaces, and its refined scale and extreme formality rarely seem suitable for book work. It is impossible to set the type in a suitably large size, leaving characters that ought to appear imposing and grand looking feeble alongside a more robust text type.

The typeface I chose for this research is Times New Roman. I like this typeface out of all the other. You can use this font in many different ads, magazine, books, and etc. this font was first evented in Times New Roman is a Transitional serif typeface designed by Stanley Morison and Victor Lardent. It was released through Monotype in 1931. The design was based off Plantin , but with a renewed focus on legibility and economy to better meet the needs of newspaper typography. Times New Roman is one of the most ubiquitous typefaces of the digital publishing age due to it being the default font for numerous word processing applications and web browsers. In Times New Roman's name, Roman is a reference to the regular style of a conventional serif font. Times New Roman was a metal type created in the late sixteenth century by the French artisan Robert Granjon

Today, I am going to talk about Herbert Lubalin, The father of “Expressive Typography." While he is not widely known across the graphic design world, but his designs ,and influence is there for all to see.His typeface has changed the way we do elegant invites for weddings and special occasions.

Considered one of the most influential typographers in history, John Baskerville made a significant mark on the world of print and type founding. Although considered a failure at printing during his lifetime he produced

He also worked at freelance in London between 1972 up to 1979. He is a member of the German Design Council board and past president of the International Society of Typographic Designers (ISTD) and the International Institute for Information Design (IIID). He is also a professor at the University of the Arts in Bremen and he received an honorary doctorate from Pasadena Center of Art. As a typographer, he has made many accomplishments in his life such as being the founder of the following typefaces: FF Meta, ITC Officina, Lo-Type, FF Unit, Berliner Grotesk, FF Info and many more.