Hewlett Packard Company in Vietnam
Case Summary
John Peter, a Marketing Manager of Hewlett-Packard Asia Pacific (HPAP) was evaluating HPAP’s long-term strategic investment options for doing business in Vietnam. Before start up business in Vietnam, John needs to know the current business environment in Vietnam. History, Economic and Politic Environment are important to know about the country whether is stable from others control. Current workforce is important to find the skillful employee when it’s start up the factory in Vietnam. Foreign exchange and investment regulations are also important to know whether Vietnam market was open to global market or not. Hence, facility in Vietnam such as financial services, communicate services,
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It is because through the joint venture, the company is more familiar with the situation of the company there. The negative outcome is that the management system different between the company. So it is hard to make a decision making. It is because there is different opinion of each person.
2. Independent
The positive outcome of this strategy is that the company will get more profit. It is because the company no need to share the profits with others company. The negative outcome is that it is more risky. The government will take action to take over the company because there have no acknowledge of the company.
3. Franchising
The positive outcome of this strategy is that the company is easy to control the market. It is because through the franchising, the local company needs to get the agreement contract from the main company. The local company can manage the local market well because it has already familiar with the cultural of that country. The negative outcome is that the local company didn’t follow the rules that have set by the main company and boycott them because they take control of the business.
The Best Strategies and Justification
1. Joint venture with Local partner
The best strategy to resolve the problem of “What strategies that Hewlett-Packard Company should adopt to explore the Vietnam market” is joint venture with local distribute. The Hp Company doesn’t know with the environment there so through the Joint-venture, the company can more
On 26 July 1950, President Harry Truman approved a multi-million dollar military assistance package designed to help the French defeat a strong communist movement in French Indochina. The package included $15 million worth of military equipment and a small number of American military advisors assigned to supervise the flow of tanks, plans, artillery, and other equipment.1 By 1954, the United States government had provided 80% of the war supplies used by the French in Indochina which equated to about $3 billion.2 This marked the beginning of the United States involvement in Southeast Asia and the expansion of the military-industrial complex in America. This paper will explore the role the American military-industrial complex played as part
One of the most important “dos” is for countries to pay renewed attention to the market selection which they are competing in. More precisely, these countries should focus on maximizing their opportunities where they can find cultural, administrative/political, geographic, and economic affinities. Companies use three different techniques to compete globally. These techniques are adaptation, aggregation, and arbitrage. According to Ghemaway, companies must be able to “vary products, policies, market positioning, and so on to suit local markets.” However, this method of adaptation is intended for companies which have large success and not those who have marginally. Another, important “do” is for “companies to externalize some of the costs of adaptation via franchising, joint ventures, or other types of partnerships.” Some “don’ts” are not put adaptation above all because it would get rid of competitive advantages and not to over-rely on localization. Relying too much on localization would hinder the value of across borders for a
There were many reasons the U.S. committed itself to Vietnam in 1964. It was all started
conspiracy to incite riots at the 1968 Democratic Convention. During the trial, Federal Judge Julius Hoffman deemed one of the defendants, Black Panther Party Leader Bobby Seale, disruptive and had him bound and gagged on the witness stand. Kunstler stated that he was appalled to be a part of a legal system that would condoned “...putting a black man in chains”(Disturbing the Universe). In another instance, In 1971, Attica Correctional Facility near Buffalo New York was taken over by its inmates and 9 guards were held hostage. The primarily African American inmates demanded cleaner facilities, better educational programs, and generally to be treated more humanely while incarcerated. Kunstler represented them and helped negotiate with authorities.
The disadvantage of parent company franchising is that they don’t get to keep all the profit just the percentage the parent company and franchisee settled upon. Second disadvantage for the parent company is that they don’t have absolute control over all their stores as they are handled and operated by the franchisee
When buying into the company you sign a contract to firstly “buy” into the company, and then you have to pay royalties and a certain percentage of your earnings back to the head company. A positive of franchise agreements is that it allows companies to enter into the foreign market place with out having to put too much money into it. For example, 7- elevens in Australia are all franchises, the fist few franchises in Australia would have been set up as an experiment to see whether the Australian public would embrace the new chain store. The feedback would have been that Australia was pro 7-eleven and now you can walk through the city without seeing one on every corner. Another positive of selling your company as a franchise is that you can earn royalties. Different franchises have different royalty schemes, many expect you to pay a certain fee for the “name” each year and then pay them a percentage of the earnings. 7-eleven was taking 51 cents of every dollar made. This allows the head office to make money on the side while not having to invest more money into a situation where it could
The lesson learned from this is that sometimes it is easier and faster reach a new market via joint venture, even though the profit will be less, but the company can save a lot of money in studying the new market trying to understand the new culture and how they purchase and also it can minimize the risk because there is a national brand supporting the new international brand, which gives confidence and security to the customers.
of the joint venture would benefit both companies if the terms of the agreement were favorable for both parties. It is also noted in the case that Sakari had
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When a company decides to enter in Vietnam has to take into account diverse factors. First of all, the mode of entry ( with an import agent, a representative office, a business cooperation contract, a process contract or a joint venture) with its advantages and disadvantages and, in case of needing a partner, making the right choice.
Introduction. Vietnam is a unique civilization with highly cultured people. It is a country filled with natural beauty, tranquil rural settings, and bustling urban centers. In this period of renovation, Vietnam is emerging as an economic powerhouse in South East Asia. From the bustling commercial center of Ho Chi Minh City to the gracious capital of Ha Noi, local business is flourishing and international companies are lining up to invest in new projects. The nation, strangled by years of war, is now flexing its muscles. To succeed in international business is to understand the uniqueness of the culture you will encounter. The purpose of this report is to inform you of some of the business customs you could encounter in
However, there are several drawback of joint venture which is potential risk. Danone, as a global multinational cooperation, may concerned about the risk of technology transfer and intellectual property management to the local Chinese ambitious company. The merging different management style due to the culture diversity and the priority to the outcome. Indeed, the conflict with each partner of their interest ratio.
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IBM becoming involved is a similar situation, the economy as a whole receives cost savings, which CP receives a portion of, but also competitors can immediately match those savings. When IBM took over the data centers in Sydney, it allowed IBM to import best practices from across the globe and also allowed the full capacity of the data centers to be utilized by serving additional clients. Best practices bring lower costs to an operation and higher capacity usage brings greater revenue, all good things but again CP only gets a portion and IBM receives the rest.
The primary goal of this study is to examine the strategic goals of the Asian-Latin-American firm and it sentry into the European manufacturing sector and its goals in Research and Development and product development focused on becoming one of the top technological leaders in the industry. This firm hopes to use the technological knowledge gained from the investments in Europe to develop products and product processes in their home base and to use this to expand their exports to Europe and the U.S. This telecommunications device-manufacturing firm has an international joint venture with the leading German MNC in this industry. The German MNC is unhappy with the joint venture's performance due to what it holds as theft of intellectual property by it Asian/Latin American partner. Report on International Business Strategy. The industry in which the firm is situated must be identified and all of the primary industry-specific factors that may affect the selection of the Europe country. Institution and cultural factors affecting the selected industry and the industry-specific factors on organizational structure and control strategies must be identified.