Hindustan Unilever Limited HUL

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Hindustan Unilever Limited
(HUL)
Case Study & Company
Analysis

Company Profile
• Incorporated in 1933
• The Company has over 16,000 employees & over
1500 managers
• Annual Turnover of INR 27408 in 2013-14
• Strong local roots in more than 100 countries
• Annual sales of €49.8 billion in 2013
• Unilever has 67.25% shareholding in HUL.
• India 's largest Fast Moving Consumer Goods
(FMCG) Company with a heritage of over 80 years in India
• 6.4 million outlets across India (2 million – retail)
• Consumer Product presence in over 20 categories Company Awards
• Awarded 'Conscious Capitalist of the Year 2013‘ by Forbes India Leadership Awards.
• Ranks 2nd in Fortune India 's 2013 ‘50 Most
Admired Companies list’
• No. 4 'Most Respected
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 Products and services will be accurately and

PRIORITIES & PRINCIPLES
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better future for children healthier future more confident future better future for the planet better future for farming & farmers

Financial Statement
• Net Revenue of Rs. 22,116 crores • Profit for the year 2012-13 is
Rs.2,691 crores

Continuous Improvement
• Continuous improvement is an ongoing effort to improve products, processes and services. The focus is on doing every small thing better every single day is bringing consumers and customers better quality and service while delivering substantial savings and accelerated growth.










Lean, responsive, consumer-led
Better service
Better quality
Flawless execution
Cost savings
Managing cash
Partnerships with suppliers
Growing sustainably

Unilever Sustainable Living
Plan
• In November 2010, HUL set out the Unilever
Sustainable Living Plan, committing to a ten year journey towards sustainable growth.
▫ Covers sustainability across the value chain.
• The Plan will result in three significant outcomes by
2020:
▫ Help more than a billion people improve their health and well-being
▫ Halve the environmental footprint of its products
▫ Source 100% of its agricultural raw materials sustainably Business
Strategy

• PROFITABLE VOLUME GROWTH
 Stronger brands and innovation are the key drivers.
 Consistently strong volume growth builds brand equity as they
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