Case Study: Unilever

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OTPR ASSIGNMENT UNILEVER Group- W2 Aditi Sengupta – 14F403 Boris Laishram – 14F414 Nirav B Sanghvi – 14F435 Tejas V Nimbargi – 14F451 Vishakha Jain – 14F458 Unilever, founded in 1929, is an Anglo–Dutch multinational consumer goods company. Its headquarters are in London, England and in Rotterdam, Netherlands as well. It is the world's third-largest consumer goods company as of 2012. It is also one of the oldest multinational companies in the world, its products include food, beverages, cleaning agents and personal care products. And these products are available in 190 countries. Unilever as we see is a really old company. And many events have taken place since it was founded in 1929. The events timeline for Unilever …show more content…

Unilever started off with a huge depression and this ends with the Second World War. But business continues to diversify 1940-1949 Operation of Unilever around the world starts fragmenting, but Unilever continues to expand globally and investment made in R&D is increased. 1950-1969 Business continues to grow and many markets open up in emerging economies. Unilever enters new markets and develops new products. 1970-1989 Hard economic conditions during 70s make it tough for Unilever. But by the 80s, Unilever becomes one of the biggest companies in the world. It decides to focus on core products and brands. 1990-1999 Business expands into Central and Eastern Europe. Unilever further sharpens its focus on fewer product categories. 2000-present Unilever launches a five year strategic plan- Path to Growth. In 2009, Unilever announces new corporate vision. And enters 2010 with a new strategy: the …show more content…

Unilever believes in the sustainable growth and use of renewable sources of energy. It is also very watchful of employee health and has managed to bring down its accidental rate by a high margin. Unilever’s vision includes a better way for living for its consumers and better use of the products that they use. It maintains a high standard of its products by following stringent standards which helps in maintaining consumer satisfaction. Over the years, after working for different social projects like Water conservation and Food for all, it has grown its image as a socially aware and responsible

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