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Hip Hop Fashion Culture

Decent Essays

For years, fashion has been a huge subculture of the hip hop industry. Emerging in the 1970s, hip hop was created to promote experimentation and innovative ways of self-expression. The fashion culture of hip hop, also referred to as “big fashion” or “street fashion, has consistently been complex throughout its many different eras and styles. While fashion in hip hop is not constricted to a specific trend or designs, it is well known for its overflow of different styles all influenced by vibrant African American and Latino youths from the urban city streets of New York City later followed by Los Angeles, Houston, Chicago, Philadelphia, the San Francisco Bay Area, Detroit, Memphis, Virginia, Atlanta, St. Louis and others. Many inaccurately credit …show more content…

These entertainers wore flashy disco-influenced garments with gaudy jewelry and metallic and distinctive colors at clubs and parties to entertain their fans and emulate the disco tones in their music. It was not until the late 1970s and early 1980s when hip hop fashion evolved to a style known as “ The B-Boy”. In the hip hop culture, hip hop dancer’s known as B-Boys needed clothing that could withstand many performances of a variety of detailed, acrobatic dance moves. Big name athletic companies like Le Cog Sportif, Adidas, and Pro-Keds took advantage of this opportunity to merchandise their products through the hip hop culture. Hip hop icons like Run DMC rocked brightly colored tracksuits, sheepskin, and leather bomber jackets. Huge statement pieces of jewelry continued as a recurring trend in this time of fashion, usually representing status and prestige. At the time, the ladies of hip hop like Salt N’ Pepa also engaged in wearing flamboyant jewelry, popularizing the oversized gold door-knocker earrings. Prevalent hairstyles of time ranged from the Jheri Curl, sported by both men and women, to the famous high-top fade, fashioned by “Kid” from the quirky rap group, Kid N’ …show more content…

In the late 1980s, conscious rappers like KRS-One and Queen Latifah mostly fashioned colors of black, red, and green to pay homage to their African American ancestors. Dreadlocks, Kente cloth hats, and Africa chains were also famous trends of this era. During the early 1990s, a unique style of hip hop surfaced to popularity along with a new style of hip hop fashion as well. Pop rap artists like The Fresh Prince popularized baseball caps and neon colored clothing. TLC and Aaliyah emerged as deep iconic fashion influencers to female hip hop listeners. These women wore oversized pants and big flannel button ups coupled with sport bras to add their own touch of femininity to the male dominant industry. A pivotal moment in hip hop fashion was in 1984, when Michael Jordan signed a multimillion dollar sneaker contract with Nike Athletics. This sparked a surge of popularity in name brand sneakers and rap artists of all kinds were seen wearing the latest Jordan's at many events and in music videos. Reebok, Carhartt, Timberlands, Champion, and Fila were also popular brands associated with the hip hop style of that time. The sounds of hip hop then evolved into Gangsta Rap and artist such as N.W.A. influenced the gangsta street style, which mimicked the cholo style of the west coast. Rappers incorporated these trends with darker

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