preview

Home-Style Cookies

Decent Essays

HOME-STYLE COOKIES
CASE ANALYSIS 1

Submitted by:
George Ramselle P. Deposoy
Georgia
Hur Jinseog
Noreen Rose A. Duran
Garry A. Gallo
Nińa Jessa Marie Ladera
Jan Rhett S. Simbulan
Daisy Mae O. Tambolero

December 13, 2012
COMPANY BACKGROUND

The Lew-Mark Baking Company—Archway Cookie’s largest franchise is located in western New York State which produces fifty varieties of high-quality soft cookies with no preservatives added. The soft cookies mostly appeal to customers over 45 years old and to parents who have young children. The company has less than 200 employees, mostly blue-collar workers. The production process begins as soon as orders from distributors arrive. Furthermore, the ingredients needed for each type of …show more content…

Use suppliers located closer to the plant
Advantages/s:
* This will lessen delivery lead time and transportation costs
They can also test if the products of the supplier can meet the same quality of their original suppliers’ products
Disadvantage/s:
* Product quality may suffer.

RECOMMENDATION
The first, third and fourth ACA is recommended. Since the company is highly concerned of the quality of the product, they should use fresh ingredients and not just scraps from the other ones made. With regards to the waste disposal costs, they can just sell the broken pieces as animal food to zoos or other animal sanctuaries. The fourth one is also recommended since it will allow the company to save on some expenses. If they are dubious about the quality, they may have a cookie taste test using the local products and compare it to their cookies which were made using their original suppliers’ products—that is of course subject to the approval of their franchisor.
CONCLUSION
Judging from the background given, the company is doing exceedingly well in the production of their products. They are highly efficient and effective as well. Their products are very marketable, inventory control is good, and their regard for quality is highly commendable. Conclusively, the over-all performance of the company is well and they

Get Access