Essay on Kristen's Cookies

The main goal of the Cookies unit was to solve the Unit Problem. The unit problem introduced us to the Woos, the owners of a cookie bakery. The Woos want to find the most profitable combination of plain and iced cookies to bake and sell in their store. We were given several constraints for this problem. According to the Woo’s recipes, a dozen normal cookies requires one pound of cookie dough, and a dozen iced cookies requires .7 pounds of cookie dough. The Woo family only has 110 pounds of cookie dough in stock, which will affect the number of cookies that can be made. The iced cookies also need icing, obviously. A dozen of iced cookies required .4 pounds of icing and the Woos only have 32 pounds of icing in stock.

A child came up to me today and ask me if he swallows a cookie what all happens to it. Once it enters the mouth, chemical and mechanical steps work to break the cookie into smaller pieces and remove its nutrients for use by the body. Tracing the digestion of a cookie involves a quick trip down your esophagus, a churn in the stomach and a slow, winding movement through the intestines.

If the company we outsource with has some sort of issue with its equipment or is running behind schedule it will delay our orders and reflect poorly upon our company. If we choose not to do anything we will continue running at inefficient levels costing us more and more money as time goes on.

* Time wasted unsorting orders. The order and paperwork should somehow be kept together in order to eliminate this requirement.

If the operation have not reordered all the goods they need, this can lead to irritated customers and lower revenue for the operation.

6. There are a few changes we can make to the process to increase efficiency. Buying another oven (of the same size) that allows you to put in 2 trays during the Load&Bake process will increase the process from 22 dozens to 30 dozens or 26.6% after four hours. Also, by having customer pay during the packing period (2 minutes), we would circumvent time wasted in the pay period (1minute).

* Independent variable coefficient – This is the measured effect the independent variables have on the dependent variable. This is the main output of the regression analysis.

Looking at the diagram, from time (23 to 25), I will be involved in the packing of cookies for the first batch. However, I will also be involved in the mixing of ingredients for the third batch. It is not possible for me to be able to do two jobs at the same time; therefore either the third batch of cookies will be delayed or the

I. Executive Summary II. Situation Analysis o Market Summary  Target Market Demographics  Geographic  Demographics  Behavior Factors Market Needs Market Trends Market Growth o SWOT Analysis  Strengths  Weaknesses  Opportunities  Threats o Competition o Product Offering o Keys to Success o Critical Issues III. Marketing Strategy o Mission o Marketing Objectives o Financial Objectives o Target Markets o Positioning o Strategies o Marketing Mix o Marketing Research o Action Plan IV. Financials o o o V. Controls o o o VI. Summary Implementation Marketing Organization Contingency Planning Breakeven Analysis Sales Forecast Expense Forecast

Define five (5) major tasks, each with one to two (1-2) subtasks. Also write a brief description for each task.

A long-time friend insists that Natalie has to somehow include cookies in her business plan. After a series of brainstorming sessions, Natalie settles on the idea of operating a cookie-making school. She will start on a part-time basis and offer her services in

1. How would you characterize the snack chip category and Frito-Lay’s competitive position in this category?

1.2 Identify the tasks and resources required for the activity, including any operational constraints that apply

In order to market a product, we must first understand customer needs and wants. Consumer insight is the information gathered about a target population in order to better align market strategies with consumer needs. The goal is to better understand the customer ­ in the Pillsbury Cookie Case, Guillen focused on his cookie customers.

How many orders can you fill in a night, assuming that you are open four hours each night?