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Host Discourse

Decent Essays

when the makeover formats are distributed worldwide, showing families that are unhappy and have personal issues receive the help of the show and have their houses renovated or reconstructed as being a solutions for their life issues. That idea is being perpetuated around the world. The show intensifies Americans’ already increasing use of extrinsic, material solutions to fill in intrinsic holes in their consciousness, such as a need for security, happiness, and belonging (De Graaf et al.115). Materialism is also part of this values being spread, once it is a preoccupation with material objects combined with a belief that those material good will ultimately provide one with the greatest happiness and contentment in life (Ratliff, 2007). 2) What …show more content…

According to Requena (COLOCAR DATA), the hosts of TV show represent an omnipresent and omnipotent body. In this way the theory of electronic bodies must be considered. This theory claims that bodies that are shown in an audio-visual medium are built in a different dimension than the daily dimension. Santaella (DATA) refers to these bodies as being a construction of simulated actions. In addition she says that the audio-visual body works as a virtual text, which assumes different roles and is used as a resource of domination. In this way the audio-visual body that will be studied in the research is the host of the TV shows. It is also important to consider the language, the technique and the discourse of the audio-visual medium that built the sensations that will be disseminated to the audience. Is this way, it is important to identify how symmetrical is the power between the host, the participants and the audience. In addition to that and in relation to the electronic bodies, Raquena (1995) identifies, the speech is fake; it has a ready-made purpose, but is intended to be delivered …show more content…

It is important to understand how media welfare is presented in both shows, what are the differences and the similarities, once it is a strategy used in both cases, it is a value that is integrated with the Makeover format. To analyze this strategy in two different contexts it is necessary to have a clear understanding of what is media welfare. Welfare is described as being a strategy used by dominant classes in society (Ruscheinsky,2000). Welfare is also part of media strategies. Known as media welfare, it is when the audience believe that a channel, a show or a host are good and deserve to be watched, because they help people, i this way perpetuating the dependency relationship, as in other types of welfare (Augusti, 2007). The Reality TV show that promote that dependency give away material prizes, amounts of money or provide services to the participants, that share their life stories with the audience and the production of the show. The show uses this strategy in a way to promote themselves. According to Redden (2007) by promoting this dependency, Makeover shows have the ability to modify attitudes, behaviours and

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