How Does Netflix Have To Analyze Their Audience

In the past Netflix had to address server complaints about how the steaming capability has slowed down there services to their customers, which could also be due to the peak hours that most subscribers stream although the streaming capability might be the internet providers. When Netflix presented their product line for premium cable television networks such as HBO and Showtime, the issue would start to improve their internal infrastructure. Netflix will be able to deliver the resources and services to all

Netflix is in a fairly favorable position on the strategic group map. Where Added value is measured in terms of instant movies and recommendations, and market coverage is measured in number of stores, vending machines, and online presence.

Here are some goals for Netflix and it include becoming the best global entertainment distribution service, creating markets that are accessible to film makers, and helping content creators around the world to find a global audience.

Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.”

Q 1. Some of Netflix’s capabilities and core competencies are mentioned in the case. Go

The AIM planning process for developing influential messages is very straight forward in my opinion. It has three components that make it up and they are Audience analysis, Idea development, and finally the Message structuring (Cardon, 2013). The audience analysis is when you determine the type of audience in which you are presenting the message for so that you can tailor your message for that specific audience. As an effective business communicator, you must consider the reader values, priorities, benefits, and constraints. Furthermore, the idea development is the next step in this process of preparation. The idea development comes after you determine the audience you are trying to capture and the reason you are trying to capture them. Whether

Netflix was created by Reed Hastings and Marc Randolph in 1997. In 1999 Netflix offered unlimited rentals a month for one low price. There was 239,000 people who signed up. Hastings was faced with a challenge from Walmart now that has passed there bigger threat is Blockbuster. People loved having unlimited due dates with no late fees, and it delivered right to there houses. Hastings got the idea when Blockbuster charged him $40 dollars in late fees. Subscribers of Netflix are streaming videos and episodes instead of watching it the first time on cable. Netflix is in trouble because Disney and Nickelodeon are thinking about pulling there shows away. If they do that Netflix will lose a lot of subscribers. Cartoons are a lot of the reason most

Netflix is on demand DVD rental as well as internet streaming provider working in different countries such as United Kingdom, USA, Latin America, and Ireland. Some of the corporate objectives of the company are as follows:

Strengths Brand name - Netflix has established a brand name that is widely recognized and many studies have shown that the company has a stronger brand identity among its competitors. It serves more than 65 million users in over 40 countries, Netflix is the dominating subscription streaming video service. They have the largest collection of videos and continues to build up its library with its own original content and higher quality movies. Netflix has become the most favored subscription video streaming service in America, and is found in more than 36% of U.S. homes as compared to its competitors such as Amazon Prime Instant Video at 13% and Hulu Plus at 6.5%. The name itself, is intertwined with the online movie streaming industry. Large amount of content – Not only does Netflix have a variety of content from well-known companies such as Disney, it also has international and original content as well. Netflix streams 4,335 movies, 1,197 shows, and 133 movies and shows of its own original content. Some of Netflix’s well know pieces include “House of Cards” and “Santa Clarita Diet.” This mix of original and well-known content contributors creates a loyal customer base.Easy user experience/platform – Netflix has devised a way to use specific algorithms to collect data in order to adapt itself to each user uniquely. This cuts down on the time users need to invest when searching for specific content. If the user doesn’t find the content they are looking for in this manner, Netflix also separates its content into categories, making it easy for users to simply search for the types of movies or shows they would like to view. A user can also search by title name in the search bar or search by genre. Netflix can even personalize each user experience by allowing their customers to create multiple viewer profiles.

Netflix Inc. is in the entertainment market, which is a part of a larger video, film

Overall, the historical financial statements of Netflix are characteristic of a company entering its growth stage. Revenues have grown at a rapid pace over the past five years, increasing from $996 million in FY 2006 to $1.6 billion in FY 2009. Assets have increased slightly over the same time period, to $663 million. Netflix is currently growing at a more rapid pace than it has in the company’s history, which dates back to 1997. Netflix appears like a company that has figured out its business model and is looking to build upon that model.

Building a successful brand is effective if brand value is generated. Through the relationship performance between the relevant stakeholders and the brand, brand value can be created. Jones (2005) suggests, that one should acknowledge two key points while accessing the stakeholders:

A brand is not only a combination of names, slogans, logos, packaging, advertising and marketing that together give a particular product or service a physical, recognisable form, brands have a cerebral dimension, which is the reputation they a consumer’s mind. Brands must engender trust and loyalty if they are ultimately to be purchased. (Williams 2000). Therefore, what would be considered a successful brand is one that signifies the relationship between the company and the customer and requires intelligent, strategic and coordinated decisions in many areas of marketing (D et al. 2008). A brand identity serves as a way to communicate the values of a company or service to people and for this reason, is a vital part of any business. (Markovich 2016)

2b) The strategy to growing their user base included many aspects. Netflix implemented their unique business model of an easy to use system to entice movie buffs, bargain hunters, and convenience centered customers. Netflix would provide a widespread selection of videos including popular new releases, classics, rare films, documentaries and TV shows. This would ensure a larger selections than its competitors could offer. In order to ensure that Netflix had the most popular movies, they would need to build and maintain a positive relationship with entertainment video providers to include making large investments into making agreements with Universal, Twentieth Century Fox, Warner Bros, and Indie films to name a few. Netflix also cut a deal with Apple to ensure there would be a Netflix app available on iPads. Netflix also realized that ease of use and options would appeal to customers. They implemented this by creating software which would provide users with

Netflix, “the company that revolutionized watching of movies and TV shows (Netflix Media Center, n.d.)” began in 1997 with CEO Reed Hastings creating an online based DVD subscription service. It quickly became a success through its low cost, fast delivery times and proprietary queue. The company went public in 2002 and continued to expand its membership and in 2007 introduced its online streaming service. Netflix currently boasts, “over 81 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films (Netflix Media Center n.d.)”.