Netflix : The Company And International Strategy

1599 WordsSep 23, 20147 Pages
The company and international strategy Netflix, an internet television network that is revolutionizing the way we watch TV series and movies without having to leave the comfort of our couch has over 50 million subscribers in more than 40 countries. Netflix followed a very well structured International strategy by planning their mission statement which is mainly directed to end users. “For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.” The company’s core competency is the streaming of TV series and movies. Their corporate strategy is differentiation. They also produce TV…show more content…
The company is centralized and based out of Los Gatos, California. They do have customer service in different countries but they do that through outsourcing with different call centers. All of their decision making and production control is handled in the United States. Their organizational structure is pretty straightforward with the co-founder acting as CEO and the respective officers and directors. Strengths and Weaknesses Strengths: - Active Leadership (CEO Reed Hastings); - Innovative Service; - Breakthrough tecnology; - Infra-structure; - Product structure (recommendation engine); - Standard Service (easy to enter in a new country); Weaknesses: - Becoming Global Netflix globalization moment is divided before and after the live streaming. Before Video-on-Demand, the company was only operating in the USA with the regular video delivery. Consumers used to access their website and request the videos for delivery; so they made up a partnership with USPS in order to deliver and retrieve DVDs all over the US. With technology enhancement and TV channels (NBC and CBS) broadcasting content online, Netflix came up with the concept of video on demand as well. V-o-D was key for their globalization. They have made a shift from only providing physical DVDs to online content, so now people can subscribe at their website and have online content ready to watch. In order to provide online content in the US, the company made a

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