Netflix : The Company And International Strategy

Netflix was founded in 1997 with the intent to revolutionize the way in which consumers watch movies and television shows. Their accomplishments both in innovation and in customer base for their service indicate that the firm has been, and continues to be, successful in doing so. Currently, the

Movie is common entertainment over the world, so Netflix has an opportunity to challenge abroad by online service platform.

Netflix is focusing on the groups that need to relax after a hard day of work, or just groups that seek for relaxation. This group likes to watch series or movies for their relaxation. This identifies some end-users to have a life with need for relaxation. Another lifestyle that some end users may have is the one which are fans of some movies/series genre, they love to watch some specific genre and that is where the Netflix service is based upon.

Large catalogue of diverse shows and movies – Netflix has a vast collection of international shows and movies that other competitors in the market do not have.

The company acquired the rights to series and films that had never been filmed and produced them on the condition that they were retransmitted exclusively through its platform. This strategy was called "Netflix original content strategy" ("The Netflix Backlash: Why Hollywood Fears to Content Monopoly", 2018) • Geographic Focus: Initially, its adaptation strategy focused on English and Spanish speaking countries, which made the company's business model simpler. Netflix's design lever focused on the homogenization of its platforms. Apparently, the design of the Netflix website was the same, what changed was the availability of languages, the quality of the streaming and the variety of content from one country to another.

Netflix introduced an online streaming service in 2007. At the time of its introduction, the streaming service had a catalog of 1,000 movies and TV shows (Helft, 2007). From 2008 to 2010, Netflix partnered with different electronic companies to provide streaming through Xbox 360, Blu-ray players, PS3, smart televisions, Apple devicesm and Nintendo Wii. (Netflix) Since 2010, Netflix began to launch the service outside the United States with Canada being the first country. In 2016, Netflix became available all over the world (Netflix).

For netflix's business portfolio they outline that their main area of focus are online DVD rentals via online streaming (Netflix ,2010). It is clear from this that netflix have outlined that they aim to provide a service that they hope many people across a broad market will be able to use. With this in mind they would be able to generate a large revenue. Netflix is operated on the basis that you pay a monthly subscription and in

Netflix is on demand DVD rental as well as internet streaming provider working in different countries such as United Kingdom, USA, Latin America, and Ireland. Some of the corporate objectives of the company are as follows:

Netflix is on online television streaming service that allows its subscribers to watch unlimited, available movies and television series for a low-price monthly rate. Netflix is currently available in over 40 countries. It is located mainly Latin America, and is looking to expand into Europe. Emerging into the European market will offer Netflix much more market share. It was recorded in 2013 that Western Europe had 134 million broadband homes as opposed to the U.S. with 88 million. The article refers to Germany as the fourth largest broadband market and Germany as the sixth largest broadband market. With expansion into Western Europe, Netflix growth is expected to be greater in that particular region “than the world as a whole.” Netflix has already expanded into Sweden and has advanced to the top streaming service in that country. They have dominated their competitor Viaplay, with double their daily usage rate. Over the past 12 month’s Netflix’s stock price has increased over 140% and there is great optimism for growth with Netflix overseas.

Netflix, the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didn’t, customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market

Netflix Inc. is in the entertainment market, which is a part of a larger video, film

Netflix is an American multinational provider for on-demand internet streaming media and flat rate DVD rentals by mail service. The company was established in 1997 by Marc Randolph and is based out of Los Gatos, California. The company began as a subscription-based service in 1999 that was at the time limited to DVD rentals. In April of 2011, Netflix had over 23 million subscribers in the US and over 26 million worldwide. As of January 2016, Netflix has reported that it has 74 million subscribers worldwide, 44 million in the US alone.

Netflix is currently utilized in 190 countries and projecting expansion to over 200 countries within the next two years. CEO Reed Hastings and CFO David Wells wrote to their investors stating: “Progress has been so strong that we now believe we can complete our global expansion over the next two years, while staying profitable, which is earlier than we expected”. Strategically, Netflix decided that now is time to expand globally. As a result, Netflix ended the year of 2014 with a total of 57.39 million subscribers increasing from 44.35 million in 2013.

Netflix is the inevitable future of TV that we have all been waiting for. It all started in 1997, when Reed Hastings and Marc Randolph co-found “Netflix”. Then, two short years later, Netflix gets launched. If we skip ahead into 2007, you can now watch Netflix on your personal computer. Between 2008 and 2010 users were became able to watch Netflix through Xbox, DVD players, PS3, and even their smart phones. As of 2014 they have 48 million users. In spring of 2012 they started to create their own “Netflix originals”. If they can do all of that in 17 years, then imagine what it will be like in 10 more years. Now this isn’t just a band in the garage living

Netflix’s main goal is to be the first company to expand internet television. They believe that Internet TV is the future of the television industry and will soon replace linear TV. The portability, flexibility and personal aspect of Internet TV is the future and Netflix’s goal is to be the first to get there. They believe that if they can dominate this industry then they will have achieved their goals. They do this by sticking to what they have always done: they do not have advertisements, they have their low monthly fee, and their few original shows. Their strategy is to quickly expand into all aspects that are possible, while remaining profitable globally.