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How Does Serial Position Affect Memory Recollection?

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The central purpose of this study was to validate the findings of Pieters and Bijmolt (1997) and Zhao (1997) by utilizing naturalistic laboratory methods, primarily undisturbed observation, which could be used to study the serial position effect, the tendency to remember the first few and last few words of a sequence rather than the middle (Murdock 1962), of commercial recall. Also, to determine if the position or the order in which the commercials are viewed in a series would impact memory recollection. Terry (2005) hypothesized that serial position effects would result from the various processes embedded within the tasks implemented.
For this study, Terry studied thirty-nine college students (22 women and 17 men) in groups of 6-8, who were …show more content…

In order to successfully complete the task, they were told that they should be able to recall the specific brand name from each commercial, despite order of recall. Researchers composed a series of four lists, each consisting of a sequence of 15 commercials, averaging a total run time of 3.75 to 7.50 minutes. Each sequence of lists were referred to as A and B, in which half of the participants viewed the A sequence while the remaining half viewed the B sequence list. In the first test administered, students were instructed to immediately recall after the viewing of two of the four lists. After viewing the remaining two lists, students were asked to temporarily divert their attention to practice SAT exercises for a span of three minutes. In order to counter-balance, the sequence order of viewing was switched so that students would be actively engaged in the study. By the final test, students were then asked to complete a research participant form and recall as many commercials as possible. The dependant variable, what is measured in the experiment and what is affected during the experiment (2004), was identified as the recall of the brand name being advertised, while the independent variables,

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