The central purpose of this study was to validate the findings of Pieters and Bijmolt (1997) and Zhao (1997) by utilizing naturalistic laboratory methods, primarily undisturbed observation, which could be used to study the serial position effect, the tendency to remember the first few and last few words of a sequence rather than the middle (Murdock 1962), of commercial recall. Also, to determine if the position or the order in which the commercials are viewed in a series would impact memory recollection. Terry (2005) hypothesized that serial position effects would result from the various processes embedded within the tasks implemented.
For this study, Terry studied thirty-nine college students (22 women and 17 men) in groups of 6-8, who were
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In order to successfully complete the task, they were told that they should be able to recall the specific brand name from each commercial, despite order of recall. Researchers composed a series of four lists, each consisting of a sequence of 15 commercials, averaging a total run time of 3.75 to 7.50 minutes. Each sequence of lists were referred to as A and B, in which half of the participants viewed the A sequence while the remaining half viewed the B sequence list. In the first test administered, students were instructed to immediately recall after the viewing of two of the four lists. After viewing the remaining two lists, students were asked to temporarily divert their attention to practice SAT exercises for a span of three minutes. In order to counter-balance, the sequence order of viewing was switched so that students would be actively engaged in the study. By the final test, students were then asked to complete a research participant form and recall as many commercials as possible. The dependant variable, what is measured in the experiment and what is affected during the experiment (2004), was identified as the recall of the brand name being advertised, while the independent variables,
Participants in this study were online graduate male and female students at Southern New Hampshire University (N= 20; 10 women and 10 men) ranging in ages of 30 or younger.
ABSTRACT: The purpose of this experiment was to test whether a delay before recall would affect the serial position effect. The experiment was done by getting participants to take part in a simple tests; hearing words read out, then after they are read out, recalling them and writing them down. Two of these tests took place, one without a gap before recall, and one with. The results only partly supported previous research, with both tests showing a higher number of people remembering words at the start of the list, but unlike previous research findings, the last words of the list were not remembered
One-hundred and fifty undergraduate students will be recruited from the University of Dayton’s participant pool for this study. There will be no exclusionary criteria for participation.
The materials used for this study included PsychMate Student Version 2.0 (St. James, Walter Schneider and Amy Eschman.) Psychology Software Tools, Inc. Along with the PsychMate software, a computer provided by Queens College was used in order to successfully complete the study.
Three hundred Undergraduates (18-50 years old) enrolled in Texas A&M International University (TAMIU) will be utilized as participants. Undergraduate students will be chosen from undergrad courses of all majors. The participants will be issued a consent form (Appendix A) debriefing form (Appendix E), if they decide to participate in the present study. Furthermore, students who decide to participate will be entered in a raffle to win a $50 Amazon Gift Card.
Participants in this study were 119 undergraduate students from a Canadian university. Gender selection was 36 males and 83 women with ages ranging from 18 to 51 years. As an incentive, the Canadian university psychology department awarded the participants with course
The study was conducted using college students. Fifty-nine female and thirteen male students in introductory psychology courses at New York University
Participants were from a high school as a convenient sample. They are juniors and in the
In this Kraft macaroni and cheese commercial, the company chooses to refrain from incorporating long, drawn out sentences. In a thirty second slot commercial, there is not an immense amount of time to integrate long statistics and statements that the listener will retain. The use of short sentences, mostly describing how many different people feel about Kraft macaroni and cheese, absorbs into the viewer’s brain by the use of short quotes or phrases throughout the
Participant included in this study were 24 university students (50% females), recruited from introductory psychology and health courses at Edith Cowan University. The age of the participants ranged from 18 to 45 years (M= 30.95; SD= 8.60). The students volunteered when asked by the experimenters during class lectures.
A QUANTITATIVE STUDY TO ASSESS THE INFLUENCE OF CONTEXT AND PERCEPTUAL CUES ON MEMORY RECALL.
The participants in this study were of a connivence sample of 49 students in Laurel Peterson’s Introductory Psychology class at Bryn Mawr College. The students were emailed a link to anonymously complete a Qualtrics survey that asked
Classical and Operant Conditioning in the Old Spice, Dannon Oiko Yogurt, and Fed Ex cave man commercials as well as preschool children.
We worked with 50 research participants in our study. These participants were other students who attend Binghamton University, which is considered a convenience sample because it allows us to easily recruit participants for our study. For this reason, our participants will be young adults who are similar in age. These participants were recruited both in our Psychology class’ discussion section and outside of class by the experimenters.
The distribution of the participants by gender included 26 females and 6 males. The age of the participants ranged from 19 to 41 years old (M= 20.725, SD=5.15). All subjects are students who attend the University of Kentucky and are enrolled in PSY 427 Cognitive Psychology class instructed by Dr. Gottlob.