Tim Hortons as a brand has been around since the 1970’s and has etched its name into Canadian lore through its sheer popularity and the impact it has had on Canadian culture. Almost as synonymous with Canada has things like hockey, maple syrup, and poutine, Tim Hortons is a prominent feature of the Canadian identity. Also, Tim Hortons has found a way to integrate itself into many different aspects of the Canadian culture. Including, being a staple of many Canadian’s everyday lives, with Tim Hortons cup being omnipresent at hockey rinks, schools, and workplaces. It is crazy how a brand has taken over almost all sections of Canada, with even small towns of Northern parts of the country boasting multiple Tim Hortons. Tim Hortons impact on Canadian …show more content…
Being the Most popular sport for most Canadians. One reason for Tims popularity is because of its tie to “Canada’s game”. Firstly, as mentioned earlier in my exhibit Tim Hortons was founded by a former NHL player Tim Horton, so that’s where the connections to hockey started. Since these roots have been reinforced by Tim Hortons ad campaigns with NHL superstars today like Sidney Crosby and Nathan Mackinnon being featured in them (Keyser). Having some of the country's most recognizable athletes endorsing Tim Hortons has led to a cultural tie that is rare between a fast food chain and a sport. Moreover, the country's youngest hockey players (known as Timbits) are sponsored by Tim Hortons (Bell). Being tied to the most popular sport has helped Tims grow in immense popularity that Canada has never seen …show more content…
Tim Hortons though is different, coffee isn’t produced in Canada like it is in places such as Brazil. Which begs the question how did Tim Hortons manage to become a staple of Canadian heritage? Well the answer lies in how it marketed itself to the regular everyday Canadian. A key part of the Canadian identity is the that of being hard working and being low key. When you look inside a Tim Hortons you see exactly that, mostly brown cups, and a brown aesthetic that seems like it is minding its own business. Unlike a company like Starbucks, Tim Hortons is not plagued by an urban pretentious because even in their locations in downtown metropolitan areas like Toronto, they keep their low key and quiet aesthetic (Cronack). Furthermore, Tim Hortons while embracing Canadian values does not out right announce itself as such. If they did announce themselves as “hard working” and “humble”, many canadians would not embrace it because many would feel that if you refer to yourself as humble you lose whatever humility that you had. So Tim Hortons decides to keep its mundane and humble aesthetic by just being there. They are just a coffee shop that is a part of everyday life for Canadians, no flash, no bells and whistles, just a coffee shop that's there everyday to serve your average everyday Canadian. In
For many decades, writers and authors have accused the American influence on Canada as one of the reasons why Canada is losing its heritage, with one major aspect being the game of hockey. The institutionalization of American Culture began to take root in Canada during the late 1920’s and 1930s as technological advances, specifically the invention of the radio, allowed Canadians to enjoy American entertainment. American stations were much more reliable than Canadian ones, causing American sporting stations such as NBC and CBS to become extremely popular in Canada (Gruneau et al, 1993). As Canada was becoming intertwined with the United States (U.S.), it was becoming less of a satellite of Britain, which made it tremendously difficult for Canada’s elite to protect British ideals such as self-improvement and participating in sport for the game’s sake. (Gruneau et al, 1993). In the early 1940’s, after the great depression forced many franchises to dismantle, the National Hockey League (NHL) was left with six teams, which made up the famous “original six.” At this time, America had a strong influence on the game, as four of the original six teams were based in the United States, and all of the players in league were paid in American dollars (Gruneau et al, 1993). By the early 1960’s, televised sports were emerging in North America, and NHL players were becoming mainstream stars. Inspired by this, along with the threat of the NHL losing its television contract to the Western
Tim Hortons is much more involved in making a true difference for individuals, communities and the around the globe daily than just serving a coffee.
Hemmadi, Murad . "Blast from the past: A timeline of the Tim Hortons-Wendy's merger." Canadian Business. N.p., 25 Aug. 2014. Web. 1 Oct. 2014. <http://www.canadianbusiness.com/companies-and-industries/tim-hortons-wendys-merger-lessons-burger-king/>.
For my, biological anthropology study, I choose to go to my local Tim Hortons. One thing I immediately noticed was the great
What would you say if I told you that hockey was no longer Canada's national sport? Although it seems that it is on a professional level, where the game and Canada has progressed to become bigger, faster and stronger than ever, this could not be less true compared to the game we all grew up loving. Yes, the game that many grew up on, playing minor hockey and developing lifelong friendships through countless hours on the ice has become less popular in recent years due to many reasons, one major one being cost. Through the alarming costs of equipment and minor hockey that are needed to play organized hockey, it is looking like Hockey is not so much Canada's national sport, but rather one played mostly by the rich.
Being pure Canadian company is also a core competency because many people enjoy supporting their country even if it means spending an extra 10-15 cents. These key
Tim Hortons is a tradition for most Canadians since it has been around for a long time. The consumers are very loyal to the brand.
Why is it that when I picture Canada I am able to see snow falling, the night setting, with teenagers, children, and adults walking towards a rink with their the laces of their skates tied together and thrown over their shoulders, all getting ready to play the great Canadian game. What is it that makes hockey so profoundly important to Canadian identity, and a representative of our country? To start off, all across the country, on frozen backyard ponds, community rinks and state-of-the-art arenas Canadians are playing hockey which is Canada’s national sport. I believe that hockey is a representation of Canada because, the maple leaf, a familiar Canadian emblem, is found on Canadian hockey jerseys, and major chains selling our favourite food, donuts, were started by hockey greats Tim Horton and Eddie Shack.
Since 1931, Hockey has meant so much to Canadians that it became a part of our identity. The Summit Series has created a new way of hockey is played , as well it gave Canada it's national title of a hockey culture , known by every hockey fan . This essay will prove how the 1972 Summit Series was a significant part in Canada's Hockey Culture Identity.
Sometimes it is easy to forget the game played on frozen ponds and backyard rinks, and get lost in the overwhelming professional sport known as hockey. However, we strive to remember that hockey became Canada's game because it made our never-ending winter months more bearable . The game gradually became a sport, then an entertainment industry. It seems like the lockout was one of the biggest news stories of the year. Part of the amazing nature of the game is that it's origins are fairly vague. However, we always remember that hockey is our game. It may not be our official sport, like lacrosse is, but hockey is what Canada seems to be most well-known for, and it continues to have immense influence on our free society, with its unique style
As student-consultants, we paid regular visit to the Tim Horton's branch (at Baseline/Carling) and we studied the
Considering the significant effect that hockey has on the Canadian economy, the millions of Canadians entertained, and the countless decades of celebrated, memorable history, hockey should be named Canada’s true national sport.
Although Canada and the United States share the same continent, they are divided by their unique ideas and views. After WWI ,Canada broke its ties with Britain and new independent nation was born with a unique culture. This new culture developed through the Canadian citizens. As a Canadian citizen, Prime Minister William Lyon Mackenzie helped achieve autonomy from Britain and solidify national unity at home. Canadian inventor ,Fredrick Banting ,maintained his culture as Canadian and contributed to the world through his invention of insulin. Many artists, authors, actors , actresses and athletes have played their part in Canadian culture. During the 1920s and 1930s, Canada asserted independence from Britain and the United States to develop
The competition is encroaching on the coffee shop but the competition is a chain. Tim has the ability to make his coffee shop an individual coffee shop
Professional hockey has been around in Canada for over one hundred years. Tradition runs deep in programs like the Toronto Maple Leaf's and Montreal Canadians, which have been located in