How Is Logo Important In Business

Corporate brand will always portray positive image of a business. A good corporate brand is also associated with positive value perception of the stakeholders

Logos is used for logical reasons to connect to the readers, its opening the citizens eyes to

Differentiation, symbolism and easy to remember are the requirements to be met by a good logo design. In addition to adapting to different uses, such as in black and white, dark background, small or promotional applications.

Society has always used symbols to communicate. Caveman used drawings(symbols) to communicate and document their lives. Today we use symbols in our everyday lives. Company logos are just one kind of symbol that we see every day. These logos become so familiar that we don’t even need a name to know what company the logo or symbol stands. Two Sociologists wo developed this theory are Charles Horton Cooley and George Herbert Mead. The definition of symbolic interactionism by our book is that symbols-things to which we attach meaning. ( J. Henslin). Four such examples of symbols or logos that I have chosen were chosen for different reasons. Two logos are brand names of the item themselves and not the correct terminology of the item. The other two are logos that are so familiar across the world that anyone would know the company they stand for.

I believe that many companies use logos as a way of advertisement as this automatically establishes a type of brand recognition and on the spot advertising with little to no money actually being put into ads, television commercials, etc. Take for instance the McDonald’s logo. Worldwide, the population recognizes the golden arches as a brand for the company and the food it produces. It is used in such a way that when an individual sees it, they know right away that it is associated with McDonald’s, as the red box and golden arches are one of a kind and many people are introduced to the brand as a child through the “Happy Meals” that they offer instantly establishing a connection that seems to take a foothold across time from childhood to adulthood.

Logo PowerPoint – ICT used in order to put the resource together, relevant images and activities included in order to meet the aim of the lesson which is for learners to share their experience of logos and to gain a full rounded knowledge of why they are used and to produce a logo from a company that they are aware of and share any interesting facts about why it has been chosen.

Now, that's not to say you can't use logos in your advertising. But it shouldn't be the main drive to purchase unless the above condition is met. And even then, sparingly on the front. If you can blend pathos, logos and ethos you'll have a tour-de-force.

Keeping your logo confined to a few essential elements, such as an image and a name, makes your logo memorable.

A cleverly planned logo has the adaptability and mobility of being utilized as a part of an assorted number of approaches to highlight the brand and increment mark mindfulness. A logo normally comprises of content, activity impacts, images and even 3-D impacts and relying upon how the organization sees its picture; a development logo configuration can be static or robotized. It doesn't make a difference if the logo is static or vivified the length of the prerequisite of spurring the purchasers, expanding brand mindfulness and acquainting the brand with new clients is being dealt with

Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

The logo is simple and has been created the allow the company to speak for itself. The consumer who is interesting in purchasing the product, will want to research the meaning of the name and therefore I will capitalise on this by creating a website and immediately linking an online store where they are able to purchase the products. The colour of the

Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other

Search Google Images (http://images.google.com) for the term "logo for small business." What kinds of logos are available to you? Look at the content of the logos. Which ones are text-only; image only; or graphics and image?

The logo helps with brand recognition too. If you do not have one, we will need to have a logo designed quickly. For proper functionality, I will make sure that the logo is linked to go back to the home page and other main sections of the site. This will help the users browse easier and faster. In designing the website I will add the following elements: search bar, product categories, product images, product descriptions and prices, ecommerce shopping cart, shipping delivery process, and shipping rate chart.

Benchmarc’s logo is different from the others in this list. While it doesn’t use any of the motifs mentioned above, it deserves some mention for their clever use of line in their letter “c”. It is eye catching, simple and makes it immediately stand out more than if it had been a simple logo with no alterations. Their simplified typography also alludes to a more minimalist company, which talks about a high end business, due to their clean looking