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A Rhetorical Analysis Of Loving Organics

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Loving Organics - this name has been chosen due to the rising popularity of organic and natural products wanted by the consumer. Appetites for organic food has risen at a rate of 53% increase over 2011 and 2014. This is due to consumers becoming more interested at what is put in their food so why would they not be concerned on what is going on their body? Loving Organics carries the simple message of wanting to protect the consumer against all the nasty chemicals being placed in common beauty products such as shampoos, conditioners, body washes, moisturisers and facial scrubs. The logo is simple and has been created the allow the company to speak for itself. The consumer who is interesting in purchasing the product, will want to research the meaning of the name and therefore I will capitalise on this by creating a website and immediately linking an online store where they are able to purchase the products. The colour of the …show more content…

This is exactly what I want the consumer to feel. When they see the product, it should be immediately recognised as a company you can trust. Additionally, the branches on the logo symbolise nature and how most of the ingredients that are used in the making of the products do come from nature, particularly being grown on trees. The main function of the business to create a safe and natural company that the public is able to recognise as a brand that looks after the consumer. As a brand, we want to return the quality to the customer if they are trusting us to look after their bodies and needs. The statistics are alarming for all the nasty products placed in current beauty products: one in five of all beauty products contain chemicals linked to cancer, 80% contain ingredients that

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