Loving Organics - this name has been chosen due to the rising popularity of organic and natural products wanted by the consumer. Appetites for organic food has risen at a rate of 53% increase over 2011 and 2014. This is due to consumers becoming more interested at what is put in their food so why would they not be concerned on what is going on their body? Loving Organics carries the simple message of wanting to protect the consumer against all the nasty chemicals being placed in common beauty products such as shampoos, conditioners, body washes, moisturisers and facial scrubs. The logo is simple and has been created the allow the company to speak for itself. The consumer who is interesting in purchasing the product, will want to research the meaning of the name and therefore I will capitalise on this by creating a website and immediately linking an online store where they are able to purchase the products. The colour of the …show more content…
This is exactly what I want the consumer to feel. When they see the product, it should be immediately recognised as a company you can trust. Additionally, the branches on the logo symbolise nature and how most of the ingredients that are used in the making of the products do come from nature, particularly being grown on trees. The main function of the business to create a safe and natural company that the public is able to recognise as a brand that looks after the consumer. As a brand, we want to return the quality to the customer if they are trusting us to look after their bodies and needs. The statistics are alarming for all the nasty products placed in current beauty products: one in five of all beauty products contain chemicals linked to cancer, 80% contain ingredients that
Nowadays, many people start living a healthy lifestyle. People realize an importance of caring about what is in their food and benefits of home cooked meals over processed food. Home Cooking is not just healthier, but also it has tons of benefits. Simple examples are saving money, controlling body weight and avoiding food poisoning. “Homemade is the New Organic” written by Rachel Jones for the Atlantic (2015), discussed the new food trend-cooking at home. In her article, she explained how cooking is becoming popular recently. An earlier time, a family which has low-income had no choice but to use homemade food. Today, however, meaning of homemade food changes. People start to appreciate the goodness of cooking at home and intentionally choose the homemade. Moreover, she mentioned that social media has a huge effect on this change. Since we have all the necessary tools and food in our kitchen, only a bit of time needs to be devoted. Basically, she tried to inform a general public that home cooking has an essential value in our life. In my opinion, Rachel successfully achieves her intention with the help of following rhetorical strategies: logos, ethos and counterpoint.
A cleverly planned logo has the adaptability and mobility of being utilized as a part of an assorted number of approaches to highlight the brand and increment mark mindfulness. A logo normally comprises of content, activity impacts, images and even 3-D impacts and relying upon how the organization sees its picture; a development logo configuration can be static or robotized. It doesn't make a difference if the logo is static or vivified the length of the prerequisite of spurring the purchasers, expanding brand mindfulness and acquainting the brand with new clients is being dealt with
Distinguishing your brand is a function of leadership. Wise leaders factor into this effort the weight of facts, not feelings. Acting on an assumed brand distinction amounts to banking on a guess.
The use of imagery on the site is good. By using the pictures, the company is applying logos rhetoric in persuading visitors that whatever is presented in the site is real and is of quality and therefore suitable to their health.
Be that as it may, Ralph Lauren is rivaling other originator brand organizations, this brand has a selective logo to imply itself to purchasers and separate its image from other surely understood designer brands. As indicated by Sturken & Cartwright (2001) these images are entitled product signs or signifiers. These signs do not distribute the quality to the purchaser their point is excessively empower the consumers buy the style of the item.As indicated by Sturken & Cartwright (2001) Brand signs, for example, ralph Lauren the originator challenge with other similar designer brands for their signs to be perceived over the globe
The main target market for the company is people of 15 and over years of the age, who represent healthy and luxurious lifestyle, and appreciate high quality product. Such people are mostly representatives of business who loves take care of their health and body: regular work out in gym, yoga, SPA, aroma therapies etc. Those people demonstrate elegant style in everything, starting from a coffee what they drink and finishing a shampoo or hand lotion what they use. Bright example of such group of customers can be those who prefer Starbucks coffee to Tim Horton’s one.
beauty products contain industrial chemicals that can be very harmful to humans. It was also
Of course, the feminine care product brand is not without challenges. In an industry where there is clear competition, creating a sustainable marketing plan is essential. The Always brand brought about change in the mindset of many people, as well as profits for the company, all because of awareness and redefining what it meant to be a girl. “Marketing feminine hygiene products, particularly to girls who are hitting puberty at younger ages, can be a challenge” (Patel, 2014). The Always brand acknowledged this challenge and responded perfectly with their purpose-driven
A company has many items that distinguish it from other companies. This can be the symbols of the company, the motto, values, ethics, and even the atmosphere of the company. Symbols are one thing that identify the company and make it unique. This can be added to the company logo. The logo is the symbol of distinction of the company (Clement, 1994). The symbols represent the observable artifacts. When looking at the observable artifacts, this represents the things that are most visible to distinguish the company. The one thing that distinguishes the company I work for with other companies is that they value the quality of their products. This has been the cornerstone of the reputation of the company. I currently work for General Nutrition Center.
Furthermore, a logo should promote the essence of a brand. Also, the logo design should communicate through brand attributes to create an emotional connection with the target audience. The brand attributes are fun, energetic, vibrant, creative and engaging. The anticipated impression from the audience was more likely to feel connected to Rainy Day Toys products. However, the overall impression was fun, energetic, creative, and engaging. Unfortunately, they were unsure if it would make an impact on their decision to buy the
I developed a new logo that took out the beauty and gave it the sophisticated look it needed by using a self-made typeface that fits the business more accordingly. The mark itself is an abstract representation of a flower and a disco ball with a combination of a cool color scheme, to remind the people of the blues and purples of the evening sky.
We aim to provide Australian and foreign consumers with the highest quality skincare on the market while promoting sustainable behavior and reducing our ecological footprint.
The act of using symbols, much like an icon, or typeface has been practiced well over the past 60 years. The usage of such became a necessity within that time. Today, it is more commonly known as --a logo design. Majority of businesses today find it reasonable to represent themselves with a logo, that in which speaks for their company or foundation as a whole in its entirety. Its use has gained importance within social media, substantially. The most important aspect of a company’s platform should be the concern within the creation of the logo design because it is the standing point of a first impression, symbolizes identity, as well contributes to the appeal factor a business has amongst the masses. If attention is put into the wrong areas
The brand identity for this product is formed from the brand name: Divine Aqua. The brand name is simplistic and a little ambiguous. The ambiguous nature of the brand name allows the name to be used when new products are developed in the water leisure market and can be licensed under the brand name. The logo is a simple water drop to emphasize the brands elegance and association with water products.
There is a lot of genius in simplifying a logo. By eliminating details it makes the symbol more and more universally relatable. A company that is identifiable by a simple shape and color alone could have huge advertising affects. As thousands of stores rule the streets of every major city in the world, that vivacious green becomes an immediate reminder of the coffee corporation that is dominating the Earth. People today already