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Sports Team Branding Essay

Decent Essays
Branding is about establishing an image of how you would like to be seen and thought of by others. In business, for instance, those people are usually consumers. In other words, companies want clients to think of them in a positive light so they purchase their products.

As a sports team, your branding is more about the fans, sponsors, club members and their personalities and performance. You also want them to view your team in a certain way so they cheer for you, support you and most importantly, respect you.

How can this be achieved? Believe it or not, that’s exactly where sports team branding come into play. Though branding isn’t just one single thing you do, it is the infrastructure that determines how you present yourself as a team
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By conducting marketing research for your team.

That’s right, sports team branding is more than just a gimmick. It’s not about creating an eye-catching image and forcing it on people. It’s about building an identity, and maintaining it. We see this a lot in college sports especially.

The University of Oregon, for example, is perhaps the most recognized college team in the country. They brand their products by teaming up with Nike, the world's most successful and recognizable brand to create uniforms, footwear, and advanced technology for athletes and fans to wear.

As a matter of fact, Oregon’s brand does an amazing job of capturing their team's image at its core. Although the school's values aren’t clear looking at first, it prompts us to look deeper into their logo. Who would have thought something as simple as an “O” on a helmet or jersey could become so iconic?

To get back to the point, it’s important to think of branding as the DNA of your organization, and consider what people will say about you when you aren’t in the room. This is why branding also trickles its way down to the small things like how you present yourself at events, how you talk to people, and how you conduct business away from the
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