Sports Team Branding Essay

Lone Star Play Ball is a non-profit organization that was founded in San Antonio, TX in 2008. The organization provides individuals with special needs the opportunity to participate in a co-ed non-competitive softball league. Lone Star has a competitive advantage through service differentiation as it is the only organization in San Antonio that caters to adults with special needs. In addition, the organization sets itself apart through the experience it offers to its participants, families, and volunteers. In order to maintain this competitive advantage, Lone Star Play Ball must establish branding to give the organization a distinct identity and be memorable and recognizable within the community. While Lone Star Play Ball has two leagues, this paper will focus on the branding for Lone Star Play Ball Southwest.

To start off, the cost of a university or sports team to have to change the name would be incredibly expensive for that team. The reason it would be so expensive for these organizations and teams is because they would have to replace the paint on the locker rooms, the stadium and the uniforms. For example, according to the Bleacher Report, the Oregon Ducks alone spent 1.3 million dollars on just uniforms. With 1.4 million dollars, you can buy a brand new Ferrari LaFerrari which can go over 217 mph! In effect of making teams change their names, it would cost a team alone over 1.3 million dollars.

One collegiate football team that changes uniforms almost every week is the The Oregon Ducks. They are always integrating the newest and best technology, which is designed by Nike to help their players perform better. Oregon is somewhat privileged, because the co-founder of

“It 's more than mascot status. It 's hero worship.” by David Young. Throughout history, people has used mascot to instill inspiration and fear toward an idea. Mascots image has been utilized to impart spark and dread to our thoughts. The Egyptians had their Pharaoh, the Greek Olympians had the Gods, and Roman Gladiators used brute and strength to flare up the crowd’s attention. This quote by David Young was simply signifying the main ideas behind an organizational mascot. It 's more than mascot status when there is far more concept to the image it used. Even though Native American Mascots are very offensive toward the tribal nations, Indian Mascots should be viewed with honor and pride toward the team 's franchise where by like animal themed mascots, Native mascots are to be viewed with equality as other teams that promote the spirit and effort of the team organization. A mascot is any individual, animal, or thing thought to bring fortunes or anything used to address a social affair with a common open character, for instance, a school, capable recreations bunch, society, military unit, or brand name. Mascots are similarly used as narrative, operators delegates for client things, for instance, the rabbit used as a piece of advancing and promoting for the General Mills brand of breakfast oat, Trix. In the domain of diversified sports team, mascots are in like manner used for advancing. Mascots are every now and again confused for gathering monikers. While

Sports Logos are Detrimental to Growth Do you believe that a sports logo could negatively affect people ? In a short article, “Appropriating Native American Imagery Honors No One but the Prejudice” , the author Amy Stretten discusses how the racist use of native american culture in sports teams have been offensive and detrimental to the growth of young native americans. The argument against derogatory use of native american imagery affected her in highschool and how others are still being affected today.

The National Collegiate Athletic Association (NCAA) is a very powerful organization in the United States. The NCAA at the end of 2007 approximately earned $627M a near one billion dollars. The NCAA oversees nearly every aspect of the $11 billion college sports industry. The NCAA tries to help and make college athletics fair but they simply have too much power.

Nike is the leading endorser of all major sport companies. According to Forbes.com, “Nike total revenue was fourteen billion dollars for the year of 2013.” Oregon University is one of the many schools, which is sponsored by Nike. Before Nike took over as Oregon University official sponsor, they had a mediocre athletic program. The Chief Executive Officer of Nike, Phil Knight, decided to invest into Oregon University. Phil Knight invested an undermined amount of funds to the athletic program. So, that the whole athletic department did not have to worry about anything. Phil Knight, for example, expanded the stadium seating for the football team, provided a state of the art training facilities, and a unlimited supply of costume made uniforms. Phil Knight investment alone increased athletic recruitment and student enrollment. The Oregon University football since then has made several Bowl Championship Series appearances. Phil Knight investment had played

As a loyal fan of the Los Angeles Angels of Anaheim, you have a once-in-a lifetime opportunity to meet with players of your favorite team. Imagine being able to meet with team members during their spring training!

The laws and issues of intellectual property that affects collegiate and professional sports in the Information Age are: The Intellectual Property Rights of athletes is something that’s developing more and more in law…something that’s also very important to professional athletes in many sports. Some professional athletes deal with the problems of image rights and branding, but at the simultaneously need to protect themselves through intellectual property rights such as copyrights, trademarks, patents and intangible assets that are significant to sport organizations. Logos, colors and symbols has a major impact on commercial value and are key to branding and merchandising for sport teams. Prior to the international sporting events, time and

Many big companies, sponsor your team. A print of their logo or name on your team jersey is considered as sponsoring. This helps to provide a financial support to your team and, at the same time, attract user base for the company you are promoting. Fans immediately recognise their teams by seeing their uniforms and many fans wear the same jersey of the team they are supporting. They show love and support towards their team. Jerseys are the symbol of friendship. They show unity and friendship between two teams. This is a sign of respect that whole world can see.

Team mascots purpose are to add personality. It sends the right message out to your audience. Without a team mascot you have no face to your brand then you are just another brand. You create a physical and emotional connection with your audience.

Education has always been emphasized in my life, and my family has done whatever possible to ensure I am always obtaining the best one possible. So when that meant taking extra classes, attending the middle school with longer hours, or leaving the city to go to a school very unlike home those were all things I did. When I knew money was an issue I began to make sure to work ten times harder to qualify for any scholarships or opportunities out there. It has been far from easy. However, although financial need is the biggest concern my family and I have there is one thing I have found myself especially struggling with, reassurance.

“Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms” (Mainwaring, n.d.). Personal branding is the message you intend to send to others that is a reflection of you, your values, and what you stand for. Branding yourself is vital in the business world today considering it can help you with, better opportunity discovery, better networking career advancement, and better success. It can also develop and define you as a leader. From “actors, musicians, athletes and models, the famous and near famous are all competing for market position in popular culture. Like products, celebrities even rename themselves to craft a brand identity” (Solomon, Marshall, & Stuart, 2016). Regardless

Branding is a tool to make the goods of one producer different from another producer (Keller, 2003). Carroll (2008) asserts that branding is a sign of quality, and it is helpful to increase

To get an understanding of what branding is you must first know what brands are. A brand is an idea or an image that is used to specify a product service that consumers find very useful, by identifying the name, logo, slogan and design of the product company which owns the image or idea. Branding is an important asset to any company because it the only way the product can gain recognition from more and more people and the product is easily identified.