How Social Media Has Revolutionized The Way People Live

The definition of social media Wigmore provided is that the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. (2014) Social networks have evolved into online communities. They can be based around all sorts of thing like friendship or common interests, which allows file sharing, blogging and often-incorporate content from all sorts of other

Social media refers to websites where individuals can create, share, and exchange information in a virtual community and network. The channels of social media include Facebook, Twitter, Whatsapp, LinkedIn, MySpace, YouTube, and blogs. There is a rise in the use of social media because of increase in technology. The increased penetration of internet in the world has rapidly increased the users of social media making it widespread and accessible to people throughout the world. Its emergence has led to building of new relationships while also impacting others.

What is social media? Social media is defined as the future of communication, a countless array of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly fluid among internet

Social media is ?forms of electronic communications (as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).? (Merriam-Webster.com, 2018) Social media has developed into a platform that is effortlessly available to anybody that can log on the Internet. The ability for businesses to be able to communicate easily with customers promotes the company?s brand, makes the brand more visible, and, often makes customer service better. (Wikman & Cottrell,) The key social media platforms that are used today are: Facebook, Twitter, Instagram, Google+, LinkedIn, and Pinterest. (Standberry, 2017)

Possible difficulties with this new trend of communication are technical issues within the company. We are relying on internet capabilities in order to connect us, and internet capability is not always reliable. Social media is fairly new territory for employers and employees, questions still exist about how these tools can be used in the workplace

Social networking has become as popular as the telephone, email, and Internet. This new medium brings concerns of confidentiality and liability to many organizations. However, it has also proven to be an effective recruiting and marketing tool. Many employers are struggling with finding a way to monitor employee’s usage and content, while promoting their company at the same time.

Times are changing, and with that, so are the techniques of recruitment. Companies have had to take on new approaches in order to recruit the new generation. Social media has become a popular way to advertise and market an organization.

As mentioned above, the increased use of social media and the internet today has had significant impact on the Human Resources profession. This is the first trend that will be discussed. The use of social media is increasing astronomically, and there is no denying the power that this can have on a business or marketing for that business. Social media sites like Twitter, LinkedIn and Pinterest are now an opportunity for an organization to not only build a brand, but positively impact organizational communication, and recruit new young talent. Many of these social media advantages are assets to an HR professional. They are things that can be used to positively affect an organization. It is important for an HR rep to stay up to date, and have all the relevant information at their disposal. The internet is one way that this is made possible. In the world today, things change quickly. Google alerts, hashtags and groups on Facebook and LinkedIn can ensure that an HRM is informed of changes as soon as they occur. Additionally, social media can be used to target specific groups of people that an organization may wish to hire in the future.

Utilising social media for business has been a strategy of human resource management in hiring process. Internet and technology has revolutionised the way people live and also led employers to attract and screen potential candidates on social media, such as Linkedin and Facebook (Zamaria C, 2007). The features of online platform make social media become a common method of attracting applicants for human resource function. For instance, the speed and no geographical limits are distinctive features of online recruitment (CIPD, 2010). A survey conducted by the US Society for Human Resource Management found that the number of organisations that reported using social media as an HR recruiting tool had grown from 56 percent in 2011 to 84 percent in 2015 (SHRM, 2016). Some researches reported that the use of social media is an inevitable trend of hiring strategy in the age of Internet; therefore, employers could not ignore the

Social media is a technological tool that allows users to share information (Business Dictionary, n.d.). Other common features include the ability for visitors to create personalized profiles or accounts where they can post information for others to view and the ability to link their accounts to others (Nations, n.d.). Within the term the “social” component means sharing with others and the “media” component refers to the technology that allows for the sharing (Nations, n.d.)

Social media is becoming an increasingly common feature of
the world of work and this trend looks set to continue. This application of communication technology or computer mediated tools have developed rapidly in our lives. Survey such as that conducted by CIPD (2013) have shown that while only a quarter of UK employees use it in their professional lives, this increases to 42% among employees aged 18–24. The innovative operation mode of social media has not only successfully drawn the attention of industry and academia, but has also boosted user growth, especially in the younger generation.

Employers invest a great amount of trust and resources when hiring employees. Social media should be used in order to distinguish

The goal of any business is to be successful. Business’ need to hire personnel that can communicate clearly and effectively. This verbiage is noted in job descriptions for both blue collar and white collar jobs. Furthermore, company recruiters are actively engaged in finding qualified personnel, in a diverse job market. Additionally, jobs and potential employees are in global competition; do to technology, which has brought borders closer. One of the technologies, is social media, an internet based application; in which one can share information, ideas, career interests, etc. Facebook,Google+,Instagram, LinkedIn,

One amongst the most important developments has been the emergence of data and Communication Technologies that has shifted marketers’ focus from ancient channels to broadcast their electronic messaging to additional digital ones. Recruitment has followed the same path. Recruiters primarily use bulletin boards or post Associate in nursing announcement within the job section of the newspaper so as to announce new positions. But today, employers are more and more victimization shopper selling techniques to draw in prime talent. In fact, in line with our 2016 world Recruiting Survey, we tend to found that thirty seventh of respondents aforesaid that social media is that the primary supply of finding candidates. This shift towards a ‘digital hiring model’ has seen the standard résumé be displaced by the net footprint of candidates that showcases their skills and experiences. Jon Bischke, chief operating officer of enlisting package company Entelo dead encapsulates this, spoken language “twenty years ago, the resume was a chunk of paper. Now, it’s a set of all [candidate] information that may be found on-line, like participation in on-line communities, conferences and meet-ups. Recruiters will assess whether or not an individual can match, and learn if he or she has the correct skills for employment.”

“We enter a new world.” ( O`Rielly, 2007). There is no harm to posit that since last few years’ social media has influenced globalisation. All changes taking place in the world involves Globalisation. More and more changes in organisation, more competition, more marketing strategies, more trends, more employees & employers. There has been vital need to acquire use of social media to recruit and select employees in the company. An origin of IT revolution has influenced this new system of recruitment and selection to a wider extent. In this competitive world firms are facing big challenges but the solution is very less. These challenges have been identified as being talent shortages, globalization, competition and technological improvement. (Johnson, 2000; Kronos, 2003; Simphal, 2004).