How Software Development Process Is Important For Obtaining A Competitive Advantage Over Competitors. Essay

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Software development process is key to obtaining a competitive advantage over competitors. PricewaterhouseCoopers (PwC) is working on ways to leverage data analytics technology with its audit practice. Business analytics is a new way for companies to separate themselves from their competitors. I recently completed an internship at PwC and will work there full-time upon completion of this program. PwC uses analytics to help solve complex business issues and to identify opportunities across different industries. PwC is the largest professional service company in the world and is part of the Big Four accounting firms. PwC operates in over 157 countries with more than 750 offices throughout the world. (2) PwC is structured into three service lines, which are Assurance, Advisory and Tax. The assurance practice audits almost 30% of the global fortune 500 companies. (2) The advisory practice consists mainly of consulting activities that cover strategy, cyber security and privacy, human resources, deals and forensics. (2) These three practices generated $35.4 billion in revenue in 2015. (2) PwC’s Software Development Efforts PwC is constantly searching for ways to develop software since data is a growing asset that various businesses are having difficulty converting into a powerful strategic tool. PwC can “apply data driven insights across the enterprise, including financial assurance, tax, technology, operations, customers, human capital, risk, regulatory and deals.”

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