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Hubspot Argumentative Essay

Satisfactory Essays

Nathaniel seems to have the strongest argument by saying that HubSpot should go after Owner Ollies since they already succeeded at attracting 73% of them. A large market share can be beneficial because it helps in achieving economies of scale. But the downside to pursuing marketers Ollies is that they are not loyal to the company and have a lower retention rate as opposed to Marketer Marys. In terms of lifetime value, it makes sense to focus on Marketers Marys because they have a high retention rate and they bring in more dollars. Tara seems to have a weakest argument by saying that Owner Ollies are expert in this area. I think the opposite is true meaning that Marketers Marys have more expertise in this area and are more likely to engage

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