Hubspot Case

The strategy that I have chosen is Market Penetration. This is using existing products and existing markets. I am going to increase customer awareness about a Foxtel movies and generate usage amongst customers. This can be done by using social media and running campaigns such as buy one get one free, rewards with products, or use celebrity endorsement. For my product, I am going to use social media integration, Celebrity endorsement and rewards.

On the twenty ninth of August, the Tallahassee Democrat published a newspaper article about rankings of what is said to be the “most educated cities in the country.” Wallet Hub designed a statistical study to answer his question on which cities are the most educated. He collected and analyzed data he can up with through his experiment.

'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1)

The most critical reason to choose Owner Ollie instead of Marketer Mary is that the estimated revenue of Owner Ollie is obviously higher. As a profit-driven company, HubSpot’s ultimate goal is definitely to make a fortune. Thus, revenue should be the top priority to concern about during the target market selection. Moreover, Owner Ollie takes 73% of HubSpot’s customer portfolio which founds a sound basis for HubSpot to develop more supreme products for existing customers and utilize the power

The strategy of the company’s in the market involving a poor marketing mix strategy, a poor integrated marketing communication strategic plan and service strategy with no experience. There is no evidence of feedback mechanism to insure customer satisfaction or to encourage company loyalty through sustained company-customer relationships.

Richard Owen is president and CEO of Satmetrix, writes, “Make exceptional customer service a core value for your company and you'll create an experience for your customers that they'll want to tell their friends about. It's the marketer's dream: Your job becomes a whole lot easier when your customers do the marketing for you.”

There are two main overall objectives of Harrah’s Database marketing (DBM) programs. First, Harrah’s strived to build, increase and retain customers’ loyalty to their brand, similar to the way people tend to be loyal to their mechanic or hair dresser. The strategy to achieve this goal was to ensure that they crafted and sustained a relationship with their customers and reinforced the emotional tie with personalized attention and fast service. The second objective piggy-backs on the first – that customer loyalty will yield incremental business and increase company revenue.

I chose three case studies, which are St. Leo University (education), Show Hope (non-profit), and Parlor Skis (ecommerce). All these case studies indicated that HubSpot helped companies with establishing the right communication measurement tools of storytelling, audience attraction, and management, and the results met high expectations.

One of the key challenges that start-ups face is the demand to grow rapidly. This will make most the management challenges that are to some extent present in all new firms, but if you have a lot of VC money the managerial pressure is even more fierce. The company needs to have evidence that it will grow and acquire new customers to keep its positive status. In Hubspot case, they had problems to keep up with sales targets and keep the customer base growing. A customer base and growth figures are one of the main things that are measured in start-ups and much of the hype around the company is justified by growth prospects, not profit or real financials. In Hubspot, the growth problems were solved by setting up the traditional telemarketing function

When it comes to appealing to the American public, knowing the needs and wants of the consumer is a key strategy. A company has to know its market before they can identify the consumer needs or wants. From a general view point, marketing is the link between civilizations material requirements and its economic patterns of response. Marketing satisfies these needs and wants through the exchange processes and the building of long term relationships. Once the company understands what you want, it is marketing’s job to make you feel like you need it. SIGMA Marketing Group is a customer intelligence-driven, direct and digital marketing services firm offering marketers a proven methodology to assess the capacity and maturity of an affinity marketing

When it comes to residual online income, I confess to having a bit of a negative attitude toward HubPages. Yet I knew from the beginning that I didn’t understand why. Perhaps it was hearing the sob story about my friend making zero money on her hubs, of which there are only four. Maybe it was reading somewhere that HubPages recently got a Google “smackdown” and then noticing that the site registered a lower PR (Google PageRank) than before. Or possibly it was the daunting, unfamiliar territory of impression splitting and affiliate links: the comparatively byzantine approach to generating money that the site doesn’t directly pay. Whatever the reason, I must admit I never gave HubPages a fighting chance.

Inbound marketing was coined by HubSpot founders to “describe marketing strategies and practices that pulled prospective customers toward a business and its products, through the use of Web 2.0” and its applications. By contrast, traditional marketing (also referred to as outbound marketing), reaches out to a client’s customers using marketing techniques such as print advertising, radio advertising, TV advertising, cold calling, direct mails, and trade shows. HubSpot observed that traditional marketing techniques were becoming less and less effective at bringing in new business. Three factors

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

5. RELATIONSHIP MARKETING: In this competitive era, companies are always looking for ways to develop and maintain a long lasting relationship with customers, employees and even suppliers. Relationship marketing is two way traffic; it goes beyond just making ‘sales’ and companies are beginning to realize. Good relationship with customers is a strategic weapon for any company, this is because long term customers buy more, do referrals and give back valuable and truthful feedback. Keeping a customer requires an extra effort. According to the founder of Walmart: “There is only one boss, the customer, and he can fire

Recently, CXP conducted a survey to get the view of the employees about MBPS being an organization that put the customers at the heart of its operations. Here is a chart showing the Oct 14 vs. Sep 29 results.