Section 1 Employee as a Resource
Part (i)
The company I have chosen from the great place to work list is Ebay. Ebay was found in 1995 by Pierre Omidyar in San Jose, California. From the very beginning it was meant to be a marketplace for the sale of goods and services for individuals (AllBusinessEditors, 2010). The company’s mission is to be the best place for discovering great value and unique selection (Matijevic). It has 25 million sellers. It also has 157 million active buyers in 190 countries (Warren, 2015).
To describe an organisations human resource strategy you must first discuss Porters 3 Generic Strategies. Michael porter developed 3 Generic Strategies so a company could try gain competitive advantage. These are: cost leadership, differentiation and focus.
Differentiation is evident in this company. It involves making your products or
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Ebay has many challenges to face such as cyber attacks but despite these they still maintain certain long term prospects. Ebay seems well suited for investment and has potential to increase their capital gains significantly in the long-term.
A high level of independent cooperative behaviour is also very important if you are an employee in Ebay. The company empower you to make a difference. Obviously teamwork is also vital in Ebay but they want you thinking outside the box to come up with new ideas.
There is a moderate concern for quality and quantity in Ebay. It is individual sellers on the website so you may get some very bad deals also. Due to the immense variety of things that can be found for sale on Ebay, Ebay has become one of the best places to shop online. Most of the items for sale include photos, detailed descriptions, and owner experiences. All the goods that are similar will be on sale under the same heading so Ebay will also show the price of the goods in shops which gives the buyer information on the real market
Ebay, as a company itself, fits more in the category of an oligopoly, which is actually pretty common in any market. Other alternative websites include Yahoo!, Amazon, and Quibids, but there are only a small number of them, certainly not hundreds as in monopolistic competition. Also, eBay is interdependent on the few other auction website companies, competing with the fees they charge, as well as quality of customer support, and buyer/seller reliability. Another characteristic of eBay that coincides with it being considered an oligopoly is the fact that it has numerous entry barriers. It’s such a large company with many restrictions, and it would be hard for an up and coming substitute auction website to break into the market and compete with eBay or the other top companies in the industry. (6)
EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]
In order to develop a human resource strategy; there must be a linkage of the entire human resource function with the firm’s business strategy in order to improve business strategy execution. The first recommendation
eBay has a choice preferred standpoint. Regularly contributed similar to the world 's greatest store, and have a bigger number of things available to be purchased than anyplace else. However its maintainability props on patch up unstable ground as omnichannel world envision, for arranging purposes, that everything is available to be purchased in each commercial center, each methods, and each channel. Partaking connected shoppers may never get to that world, yet it 's a helpful arranging presumption.
Ebay is primarily service providers who connect the sellers and buyers by providing platform to sell and buy any goods.
EBay hosts an online marketplace where consumers and merchants can come together to trade goods in a variety of ways. One way this can occur is through Auction-type listings. This process consist of listing an item that is available for others to bid on for a specified amount of time; the person to bid the highest wins at the end of the allotted time. There is also a “buy-it-now” option where an individual can immediately purchase the desired item directly from the seller. There is an array of categories you can shop from and consist
How many of you have ever made a purchased online? What did you purchase? What website did you use?
Porter’s 3 generic strategies in the book have a few similarities to that of the 3 value disciplines from the paper “Customer Intimacy and Other Value Disciplines”. The generic strategies are overall cost leadership, differentiation, and focus. The value disciplines include operational excellence, customer intimacy, and product leadership.
Scam products, money fraud , user claims of not receiving the exact product or not receiving it at all are various examples of the complaint emails received by ebay customer support employees. This article which is written by Amelia Murray demonstrates deliberately these type of scams and money fraud issues and exposes the reader to a number of guidelines that ebay sellers and buyers should follow to protect them from future online business defraudation. Paypal is a famous service which is used by business to transfer money between people and business online. As a buyer, it is more secure to process your sale transaction through Paypal when you buy stuff online from ebay since you guarantee getting back your money in case you got defrauded.
Good human resource strategies are difficult to achieve, hard to sustain, and expensive. The objective of a human resource strategy is to manage labor and design jobs so people are effectively and efficiently utilized.
3. Discuss the four human resource strategies (internal/cost, external cost, internal/differentiation, and external/differentiation) that may be implemented within an organization.
There are likewise low leave boundaries in this industry. EBay possesses 35.14 % of the business sector starting 21st of February, 2012, which leaves space for them to grow. EBay requirements to stay aware of purchasers needs and needs alongside watching out for its rivals keeping in mind the end goal to be fruitful.
The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. “there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover, rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004” (Fichter, 2003) EBay was a pioneer in Internet market until competitors such as Amazon and Wal-Mart began to sell products online as well. “Online marketing is now the fastest-growing form of marketing” (Armstrong, 2013). The difference between eBay and its
The company eBay Inc. is an American multinational Internet consumer-to-consumer corporation. Founded in 1995 by Pierre Omidyar in San Jose, California, it is now a multi-billion dollar business with operations localized in over thirty countries including China and India. It’s main enterprise is eBay.com, an online auction and shopping website that allows people and businesses to buy and sell a broad variety of goods and services internationally. Millions of collectibles, décor, appliances, computers, furnishings, equipment, domain names, vehicles, services, intangibles and other miscellaneous items are listed, bought, or sold daily on eBay. Anything can be auctioned on the site as long as it is not illegal and does not violate the eBay’s Prohibited and Restricted Items policy.
The fact that eBay does have some successful competition means that its strategic capability has become less unique. There is a hint in their competitor profile that innovation and perhaps adaptability to different cultures as they innovate is not core to eBay and something which has been developed more successfully by others working within their own national culture. Indeed, eBay rules in its own territory of North America and in Europe. The search capability of eBay also means that niche players do not really make sense, whereas the consumer trust that comes from being a big player is worth everything when trading on-line, as is the notion that whatever you want it will be on eBay because of its size. Thus, the so-called network effects of eBay (the bigger the company, the more successful it will be) and its first mover advantage that has led to this level are key to its success.