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Humana Merger Analysis

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Though Humana was founded in 1961, it was not until 1984 until they began marketing products for the health insurance industry. At the time, they were said to have been on of the largest operators of hospitals systems in the United States, until 1993 (Humana 2015). The Humana Inc. we know today, post-1993 has been in an ever-changing reinvention wheel to fit the way we think and acquire health insurance. This industry in its stage of growth continues to expand and evolve, despite political differences, heavily regulation and the strong criticisms even before Patient Protection and Affordable Care Act (ACA) of 2010 (Parnell, 2014).

At Humana, we were ingrained not to speak of ourselves as health insurance agents, and certainly not insurance agents, but health and wellness experts. The focus was also driven towards prevention and early …show more content…

Medicare has become an attractive business with no signs of saturation with the aging populations increasing to support this growth state of the industry life cycle. Even within the industry, weaker competitors often find themselves out of business or being merged with the larger key players: Aetna, United Healthcare and Humana (Merger, 2015). Even for the Aetna and Humana merger, the industry will see changes in the provider relationship that will only strengthen the care of the membership within the organizations with greater access and resources (Davis, 2015). Even with a merger, rubbish of a monopoly and less competition, are not as prevalent, and apparent as one thinks when premiums for most MA plans remain under $20 and some geographical areas maintaining premiums for beneficiaries of $0. Medicare Advantage (MA) is a product that is positioned into markets, varies from a geographical area, and for some insurers within the industry has remained and continued to provide

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